ZTE SDP Introduction Wang Rui SDP International Marketing

ZTE SDP Introduction Wang Rui SDP International Marketing Supervisor ZTE SDP Product Line ITU-T SDP Workshop 2011

ZTE SDP total Solution User Portal & Society Applications SMS MMS Web Contents Devices USSD IVR Services Partner Portal & Community SP Developer ODP WAP BSS Shop in Shop Goods OSS Operator Portal CP Advertiser Admin Application Exposure Domain Payment GW Customer Care Center Management Domain Policy Mgmt SLA Mgnt SCE/STE/SEE Partners Mgmt Content Mgmt Settlement & Payment Security, Governance & Monitoring Service Mgmt Content Charging Campaign Service Orchestration & Broking Subscriptio n Mgmt Content Adaption Reporting & Alarm SLA Advertisement Interface Security Mgmt Policy Engine AAA SOA (ESB) Network Protocol Adaptor (Fixed/Mobile/IMS/IPTV/M 2 M) Call Media Presence SMS LBS DM Enterprise Service Game Platform Device Management IT & Internet Resource API User Profile MMS Ecosystem (WAC/Apple) Payment Profile Service Enable Domain 2

SDP integration with future proof business domains With Store IPTV n n Factory behind store mode Successful Case: China Unicom Wo. Store, China Telecom e. Surfing With IPTV n n SDP IPTV content management and shop portal Successful Case: CCTV tri-screen CMP, China Unicom tri-screen CMP With IMS/M 2 M n n IMS/M 2 M services access & openness, like RCS, web VOIP (CTD) with Internet resource, M 2 M applications Successful Case: China Mobile IMS CTD and M 2 M Home Security With Cloud IMS/M 2 M n Cloud n Upload, storage and download the apps/contents with cloud computing, cloud storage and network cloud Successful Case: China Telecom SDPaa. S 3

SDP with Application and Content Store Only in 9 Month 3 M Wo Users Wo. Store Commercial Launch and Brighten in 15 K App/Content Hong Kong GSMA 20 M Download Time Congress 2010. 7. 15 5 K Developers 4 M RMB Revenue 2010. 11. 10 2010. 12. 16 ZTE Won Wo. Store Project China Unicom and ZTE to build the cross-sales 2011. 9. 15 Cooperate Wo. Store digital store for multidevices 4

SDP with IPTV Content Management and Portal Content Management Promotion VOD Stock Market Online Game TV Reading Online Music Channel TV Internet 5

SDP with M 2 M/IMS Telecom Services (IMS) CTD Internet/Mobile Internet MMS Video News RCS IPTV M 2 M Applications Diary Mobile search e. Health Blog Video surf Home Securi ty Book Map City Emerg ency e. Traffic Agriculture monitoring Smart Grid SDP platform for convergent services Telecom App Engines Telecom Internet/Web App Engines Internet M 2 M App Engines M 2 M 6

SDP with Cloud: SDP as a Service (SDPaa. S) Virtualization Delivery Scalability and Elasticity Reliability and Security Mass Storage SDP Similar to Dept Store – Build and own every app. SDPaa. S Similar to Shopping Mall – Rent out capabilities and host applications built by others 7

ZTE SDP Footprints Telenor Montenegro SFR France Telecom China (China Unicom, China Mobile， China Telecom, CCTV) ZTE Experience Center in France MTN Sudan Etisalat Egypt Personal Argentina Smart Indonesia Di. Gi Malaysia Telenor Pakistan Star. Hub Singapore 8

ZTE tailored SDP in Telenor Montenegro THE 1 ST BREAKTHROUGH OF ZTE SDP TO THE TOP EUROPEAN MULTINATIONAL OPERATOR IN OCT 2010. u Unified Access and Management of Multi-VAS, including SMS/ MMS/ WAP/ USSD/ VMS/ LBS/ SM GW u Geo-redundancy within 2 sites u MVNO support u SOA architecture u Rich swap experience 9

ZTE whole SDP in Argentina Telecom Personal Network Service ØSMS ØMMS ØUSSD ØWAP ØLocation ØStreaming ØE-mail Ø… u In December 2010, ZTE whole SDP is selected by Argentina Telecom with 1000 TPS capability u This commercial used platform is quickly delivering more new applications and services , like Alerts( transform the urgent e-mail into SMS for enterprise users) u Powerful geo-redundancy, rich IT resource openness, SLA control with black/white list u SDP hosting solution for Paraguay Branch in the future 10

ZTE multi-countries SDP in France Telecom/Orange p Service enablement layers Ø SMS, MMS, USSD, WAP, HTTP proxy for third party IVR p OSS/BSS Ø CDR management and Diameter interface Ø Billing API exposure Ø Monitoring & Net-backup p Countries integration Ø Integration with each local billing system in the affiliates (prepaid and postpaid) Ø Multilanguage web (French and English, Spanish, Portuguese and Arabic) p Operational tasks and workflows p Availability, Quality of service, Network constraints p Statistics, reporting p Customer support p Standardization, intellectual property rights p Security constraints Ø Customers activity logs have to be protected (MSISDN known). Ø Data confidentiality between affiliates Ø Embedded encryption (TLS) to be supported for sensitive Data (MSISDN, billing, . . ) in SMPP and Diameter protocols u In July 2011, ZTE was selected to deploy a multi-countries SDP platform (in Paris) for GOS western Africa Cluster (9 countries branch at Phase 1) of France Telecom Group/Orange. u 2 layer structure for multi-countries solution u Support Multi-language, Multi-currency, Multi-business mode 11

Future SDP Standardization Requirements u Standardize the interfaces between different SDP subsystems (e. g. Unified Access Gateway (UAG), Unified Management Platform (UMP), Operator Portal (UPortal) ) u Standardize the mechanisms to support distributed deployment of SDP subsystems; Standardize the mechanisms to leverage the resources across SDPs deployed in different administrative domains u API enhancement in support of 3 rd parties application (e. g. group management and payment aspects) u API enhancement in support of access IT & Internet Resource ( e. g. map, search, social network ) 12

THANKS!