Zetlin Strategic Communications School Based Outreach Program “Warning: not stable to achualy drive on!”
Presentation Goals • Overview of the origin and results of Zetlin’s School-based Outreach Program • Perspective from 3 of our clients who have implemented this program • ODOT perspective
Why are we here today? • We live in the world of ODOT • What does ODOT do? – Project delivery How can incorporation of a school – based outreach program help you enhance your ability to deliver a great project for ODOT?
Why a School Program? • Capitalizes on the fact that ODOT is an excellent civic partner • Positions ODOT prime contractors (our clients) to conduct creative and engaging community outreach
Why a School Program? • Generates interest in engineering and related careers among Oregon’s younger generation • Promotes a sense of civic responsibility among young people, our future leaders
The Mechanics • First step- Talk to the teachers • Make connection to Open House • Encourage student Open House attendance
Key Elements • Team member intros • Describe project • What do engineers do? • Hands on activity • Q & A
Who and where? • 600 children in grades K-12. • Participating Firms: T. Y. Lin, HNTB, HW Lochner, David Evans, Slayden Construction, Quincy Engineering & OBEC • Locations: Creswell, Ashland, Merlin, Grants Pass, North Portland, Reedsport, Elkton, Drain, Winston, Roseburg
Range of Activities HW Lochner David Evans & Associates
Range of Activities Slayden Construction/ T. Y. Lin International HNTB
Results • Awareness by students; • Appreciation by teachers/administrators; • Attendance by parents; • Great press; • Enjoyable experience for all involved.
Results “Today was a bridge day in more than one way. Today my sixth graders built bridges under the direction of ODOT folks, but the other bridge was the partnership that was built between our school and ODOT. ” Bonnie Mc. Cracken, Teacher Ashland Middle School
Results “Thank you to ODOT for the recent presentation made to our 4 th graders regarding the rebuilding of the I-5 overpass - the one we can see from our school. As a result, one student "helper" said to me, ‘When I grow up, I want to be an engineer. ’ That student happened to be my son. ” Trisha Evens, Principal Riverside Elementary School
Inspiring future engineers
Engaging Teachers & Parents
Presenters • Steve Litchfield - HNTB • Dan Mc. Intier – HW Lochner • John Ferguson – T. Y. Lin International • Chris Hunter – ODOT Region 3
I-5: Eagle Mill Rd. - Neil Creek Rd Bundle 301 HNTB
I-5: Eagle Mill Rd. - Neil Creek Rd Bundle 301 HNTB School Program Benefits • Give back to our communities • Great marketing • Have fun!
I-5: Louse Creek – US 199 Bundle 304 HW Lochner School Program Benefits • Modify approach to Open Houses for adults • Multiplying the Messengers • Populating the Profession
Elk Creek to Hardscrabble Creek DB Bundle 401 Slayden Construction Group/ T. Y. Lin International School Program Elements • • • Truss Design Career Opportunities Bat Box Building Activity Gumdrop Bridges Developing concepts for pylon designs and constructing forms for casting pylons
Elk Creek to Hardscrabble Creek DB Bundle 401 Slayden Construction Group/ T. Y. Lin International School Program Benefits • Public Sense of Ownership • Develops Trust • Enhances Image as Civic Partner and Generates Media Exposure • Who Doesn’t Like to Work With Kids?
Questions? For more information, please contact: Lois Cohen, Regional Director Zetlin Strategic Communications lcohen@zetlin. com 503 -452 -6882 www. zetlin. com
Скачать презентацию Zetlin Strategic Communications School Based Outreach Program Warning
ded75f6388cbc4a6fa68e142c45d3040.ppt