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ZEOSOFT™ IS A UNIQUE HAND CLEANER WITH NATURAL ZEOLITE AND SOFT SILICA MINERALS FOUND IN NEW ZEALAND. ZEOSOFT™ CLEANS INGRAINED GRIME AND DIRT AND ABSORBS ODOURS LEAVING THE HANDS FEELING FRESH AND SUPPLE. IT CONTINUES TO CLEAN AS IT GOES BACK INTO THE ENVIRONMENT. NOW MANUFACTURED IN THE UK AND DISTRIBUTED BY NATURAL PRODUCT SPECIALITIES LTD www. naturalps. co. uk
Introducing a new era in industrial-strength hand cleaning: HIGH PERFORMANCE NATURAL PRODUCTS · Better performance · Better for you · Better for the environment
HAND CLEANERS TODAY What’s available today in the hand cleaner category? q Industrial hand cleaning products are chemically based and pungent q They strip the hands leaving them feeling dry, rough or irritated q They replace the smell of dirt and grime with the smell of chemicals, which they then try to camouflage with fragrances q They look and feel like chemical hazards and are generally eco-unfriendly
CLEANS TOUGH NATURALLY TM ZEOSOFT – The soft soaps that work hard q ZEOSOFT hand cleaners efficiently absorb dirt, grime, odours and toxins, in an entirely natural way. ZEOSOFT hand cleaners have a unique capacity to: q ZEOSOFT hand cleaners use only natural active ingredients and leave the skin feeling refreshed. q Remove stubborn dirt, grime, oil, grease, and other hand soiling, across a broad spectrum. q Soft on the environment – unlike all other hand cleaners the active natural minerals in ZEOSOFT hand cleaners go on cleaning as they return to the water systems. q Remove odours, across a broad spectrum. q Trap and remove toxins and contaminants from the skin.
BETTER PERFORMANCE TM Why do ZEOSOFT products work so well? TM q ZEOSOFT ™ hand products contain a unique natural combination of active minerals, from a specific New Zealand geothermal region TM q Soft. Zeolite™ unique cage-like structure attracts and traps: undesirable gases (odours), compounds like oils and grease, and, stray toxins cage-like structure q Soft. Zeolite also scrubs the surface of the hands q Softsilica helps the interaction with the skin q Plant-derived ingredients add other cleaning properties of a good hand cleaning soap entrapment
BETTER FOR YOU TM Why are ZEOSOFT products better for you? q CLEAN WITHOUT HARSH ABRASION OR STRIPPING q DETOXIFY AND MILDLY DISINFECT q GENTLY EXFOLIATE AWAY DEAD SKIN CELLS q LEAVE HANDS CLEAN, FRESH AND FEELING GOOD q USE ONLY NATURAL ACTIVE INGREDIENTS q NO NASTY CHEMICALS 1 q AVAILABLE FRAGRANCE-FREE 2 1. No solvents, petrochemicals, parabens, polymer beads, phosphates, VOC, turpentine, kerosene, urea, ammonia, chlorine, sulfates, ethoxylated ingredients, glycols, d-limonene, synthetic colors, synthetic fragrances, synthetic silicone, oxybenzones, TEA or DEA or MEA, caustic alkaline ingredients, harsh acids, pumice, sand, or any ingredient that is declared unacceptable by the Natural Products Association. 2. Unlike other hand cleaners, ZEOSOFT products do not require fragrances to camouflage odours or undesirable chemicals. The ZEOSOFT active natural minerals trap and remove odours and chemicals.
BETTER FOR THE ENVIRONMENT TM Why are ZEOSOFT products good for the environment? q Biodegradable ingredients q Unlike all other hand cleaners the active natural minerals in ZEOSOFT products go on cleaning as they return to the water systems q The unique cell structure in the Soft. Zeolite. TM allows it to go on and on sponging up contaminants cage-like structure
PARADIGM SHIFT Competition Zeosoft
Range Developed Heavy Duty Chosen by Lucas Hard Working Domestic
LEADING INATION World leading innovation from New Zealand q High performance hand cleaner without solvents or harsh chemicals q Soft zeolite minerals vastly superior to pumice for heavy cleaning, and they also remove odour and contaminant. q Skin friendly Ingredients meets EU requirements even for cosmetics and will qualify for natural accreditation q Patent pending globally q The first and only natural hand cleaners approved by NZFSA for C 51 and notably only Heavy Duty hand cleaner approved for C 51
USER REACTION? How do users react to the new type of cleaner? q ZEOSOFTTM Natural Heavy Duty Hand Cleaner is popular with mechanics, painters, engineers, fencing and landscaping contractors, farmers and all heavy work occupations q ZEOSOFTTM Natural Hard Working Hand Cleaner is popular with everyone, including farmers, horticulturists, gardeners, fishermen, boating enthusiasts, equestrians, vets, and households for chores q Users everywhere like the performance, the way their hands feel after use, plus the positive environmental credentials
THE IMPORTANCE? It is now important q Consumer preferences globally are changing; the trends are strong… -- wary of chemicals on skin -- want more natural ingredients -- want to use eco-friendly products q Regulations are changing led by EU, NZ following… -- hand cleaners, soaps, now governed by cosmetics regulations -- all ingredients must be declared on the product and justified q These strong mega-trends underpin a favourable shift in demand
WHY ZEOSOFT? Zeosoft Value q NZ owned company. q NZ developed and UK manufactured natural product range. q Products proven in real life use. q UK market focus, not the end of an international supply chain. q Evolving product range to support leading resellers in UK.
KEY MEGA-TRENDS AND TESTIMONIALS ZEOSOFT is a trademark of Zeosoft Limited. © 2009 Zeosoft Limited
Strong consumer mega-trends underpin demand ahead (1) Global consumer trends are driving change by leading producers of industrial cleaning chemicals: towards “good for me, good for the environment”. Natural Ingredients an indisputable mega-trend in personal care products “Fueled by consumer concern about the long-term impact of chemicals in products they use every day, brands positioned as “natural” and “organic” are in high demand comprise one of the fastest growing segments of the personal care products industry. ” * “Growth for the natural products segment outpaces the general personal care market by a landslide in 2007. The general U. S. market grew by 3% in sharp contrast to the naturals’ market growth of 13%” * “Europe continues to be a robust market for natural personal care products, posting a 15% gain in 2008 on top of a $3 billion sales base. ” * * Quotes from worldwide consulting and research firm Kline
Strong consumer mega-trends underpin demand ahead (2) Global consumer trends are driving change by leading producers of industrial cleaning chemicals: towards “good for me, good for the environment”. Eco / Green / Sustainable indisputable mega-trend affecting chemicals industries and others “Green cleaning is the predominant theme in the industry. ” (1) “Sustainability is not a fad; it is a new imperative that will itself carry on into the future. ” (1) “Last year was the tipping point for green marketing as a whole. Every type of company is now getting into the mix. ” (2) “The final technique for leveraging Clorox in a sustainable market has been its first new brand in 20 years: Green Works natural cleaners. This is a big deal for Clorox. We are the first major player to enter natural cleaning. What we hope to do is mainstream these products”(3) Quotes from (1) worldwide consulting and research firm Kline (2) Nielsen research director (3) Clorox VP
WHAT THEY SAY NZ Testimonials: Alloy Yachts have trialed Zeosoft and want to extend the trial and purchase through BOC. Stephen Watkins, Safety & Security Officer, Alloy Yachts We have trialled your Zeosoft product and found it to be beneficial in our alloy boat building environment. We are keen to continue with Zeosoft once available at BOC. Glenn Mason, White Pointer Boats, 189 Stanley Rd, Gisborne Nicholson Print Solutions has changed our hand cleaner to Zeosoft because when trialled it proved to be as good as any of the products we currently use, with the added bonus of it being an environmentally friendly cleaner. I have no hesitation in recommending it to any of Zeosoft’s prospective clients. Allen Masterson, Operations Manager, Nicholson Print Solutions Sandvik chose to put zeosoft into use because it was an environmentally friendly product with no harmful chemicals while working great at removing dirt and oil with only small amounts required James Deans, Long Products Coordinator, SMT, Sandvik New Zealand Ltd
WHAT THEY SAY UK Testimonials: We are pleased to confirm that following several months of extensive trialling within various market sectors and with many diverse types of end user of all ages, we have decided to invest substantially in Distributing ZEOSOFT products within the UK. The Zeosoft product range is ideally suited to Trade Outlets and Consumers alike – and we have found within our new but rapidly growing market that repeat business is extremely high. Not only do consumers like the product because of its ability to clean the skin without the damaging use of harsh chemicals, but they also like the feel of their skin after product use. Some, using it also on their feet, comment on ‘feeling an invigorating effect’ which is undoubtedly a bonus in our efforts to catch new customer interest. There also many more uses for the Zeosoft product than that described on the packaging, and we have yet to find a stain or ingrained substance which it will not remove. If the reader would like any more specific information, we will do our best to oblige. Steve Wegerif, Director, Natural Product Specialities Ltd This is the first product I have used that has cleaned removed the smell of oil from my hands. They also feel much smoother. Where can we buy it from? Kevin -Central Heating Engineer Halsall Heating Southport Merseyside I have not used a hand cleaner that can remove silicone from my hands before, and as I have sensitive skin this product feels much kinder to use than others I have in the past. I would certainly use this product. Paul Mc Garvey Builder and Pest Control Ormskirk Lancashire The mechanics used it and found the heavy duty product great to use and very effective. Even I used it and found it very good. Nigel Sales Desk Manager – Bryan Hoggarth Ltd – Tractor Dealers and Servicing Burscough Lancashire Brilliant worked really well at cleaning my hands, and unlike Swarfega which leaves my hands dry and cracked, Zeosoft left my hands feeling really good. Chris Tyre Fitter National Tyres Skelmersdale
WHAT THE PRESS SAY Body Magazine UK Feb 2011 Rural News NZ May 2011 Enrich Magazine NZ Dec 2010
ZEOSOFT LIMITED Zeosoft Limited is a New Zealand owned and operated company. Registered Office: Level 1, 63 Ponsonby Road, Ponsonby, Auckland. Primary business is the development and marketing of high performance natural hand cleaners. Key contacts at Natural Product Specialities Ltd (UK Distributor) David Chuter – [email protected] co. uk Steve Wegerif – [email protected] co. uk www. naturalps. co. uk