Youth / Junior Roadshow Marketingplan European Hobie Class Association July 25, 2001 © 2001 European Hobie Class Association
European Hobie Class Association p Since 28 years p 15 countries p 5650 Members in Europe p Races every weekend p 5 Newsletters per year p Homepage: www. haveahobieday. com p Training, holidays, championships p Member of International Hobie Class Association July 25, 2001 1 rst Hobie, 1967 © 2001 European Hobie Class Association
What is the background ? Attracting Youth and Juniors to Sailing in general Aim to allow talented youth sailors to consider multihull sailing instead of traditional monohull sailing p Youth aged 15 -19 years p Juniors aged 11 -15 years July 25, 2001 © 2001 European Hobie Class Association
What is planned? European Dragoon Tour p 4 key countries (UK, GER, NED, ITA) p 6 satellite countries p 24 Hobie Dragoons catamarans especially for Juniors p 1 coach per country p 1 professional European coach July 25, 2001 © 2001 European Hobie Class Association
Hobie Dragoon - The Boat • Brand: Hobie Dragoon • Length: 3, 91 m • Width: 2, 15 m • Mast height: • Weight: 6, 40 m 95 kg • Main sail area: 8, 64 m 2 • Jib sail area: 2, 42 m 2 • Spi area: 12 m 2 • Specialities: Double trapeze July 25, 2001 © 2001 European Hobie Class Association
Why a Dragoon? Hobie branding p High brand loyalty p Trendy lifestyle image p Fast and fun (Spinnaker and double Trapeze) p 50 years tradition p Biggest and strongest Class worldwide p 150+ countries coverage p Hobie family style July 25, 2001 © 2001 European Hobie Class Association
Youth Hobie Development Squad Sailors attend a 1 day Youth Multihull Programme EHCA selects most talented and committed sailors for Hobie Development Squad Selected sailors are offered a 3 -4 month Boat charter Deal with Hobie Selected sailors will attend training and event Carried out in their zone – dates and venues will be forwarded in time Overseen by EHCA Commitment Charter fee and deposit Own insurance for craft. Responsible for craft maintenance Commitment 4 training camps a year 4 regattas during period After 3 month Options: 1. To buy the boat, trailer trolley supplied as charter 2. To buy new boat from manufacturer 3. To buy second hand on the open market 4. Move out of catamaran sailing Continue Multihull training & Racing workings towards junior / youth squad selection July 25, 2001 © 2001 European Hobie Class Association
Packaging and Display p 24 colorful Dragoons ® ® 4 -month package deal Including trailer, trolley, maintenance, transport Press package (reports, pictures, news) Special Youth package (clothing, caps, bags, goodies) p Display at Catamaran Key Events ® ® ® July 25, 2001 European Championships National championships Eurocat Carnac, France Round Texel, Netherlands Round Fehmarn, Germany © 2001 European Hobie Class Association
Advantages for Sponsors p p p p p Junior, Youth focus Beach Life Style Hobie brand Action Health, pure nature Colorful, Eye catching Co-operate entertainment's TV coverage European markets Worldwide markets July 25, 2001 © 2001 European Hobie Class Association
Possible Press Activities p Eurosport p Country specific sport channels p Sky channel p Xtreme sports channel p Independent video productions p Sailing magazines p Life style magazines p Youth magazines July 25, 2001 © 2001 European Hobie Class Association
Budget July 25, 2001 © 2001 European Hobie Class Association
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