Your Traffic and List System How to Set

Your Traffic and List System How to Set Up Your Internet Business Model – Squeeze Page, Follow-Up Emails, Upsells, Back-Ends

Your Internet Business Model: Overview Squeeze Page OTO TQ Confirm Subscription • Follow-Up Email #1 • Follow-Up Email #2 • Follow-Up Email #3 Down sell • ……… • Follow-Up Email #14

What is a Squeeze Page? • A one-page website like the sales letter • Sole purpose is to convert visitors into subscribers • Funnels your subscribers into your opt-in mailing list

Why Build a List? • Capture your prospect’s details before he leaves and forgets to come back • Build more trust and rapport with your subscribers • Close more sales through e-mail follow-ups • Sell more products in the near future

Your Mailing List = Your Gold Mine

How to Format Your Squeeze Page

Squeeze Page Format • • Headline Sub-headline Benefits Call To Action (subscribe)

Getting an Autoresponder

Recommended Autoresponder • www. getresponse. com • www. aweber. com • www. emailaces. com

Opt-In Email • Single Opt-In: your subscriber immediately enters your mailing list after filling in his details. • Double Opt-In: after signup, your subscriber needs to check his Inbox for a verification email; he must click on the verification link to confirm his subscription

Confirmation: Thank You Page • Acknowledge your visitor is now officially subscribed to your mailing list • Did You Know? Your Thank You Page is a great virtual real estate for advertisements!

Follow-Up Emails and Broadcasting Time-Sensitive Emails

2 Types of Autoresponder Emails • Follow-Up Emails: automatically dispensed on an interval to your subscriber until they finish. • Broadcast Emails: can be sent instantly or at any time; perfect for time-sensitive offers.

Why Use Follow-Up Emails? • You can automatically follow-up with your prospects who didn’t buy on first contact • Close more sales • Prolong the life of your product • All Else Fails? Endorse other products!

Your Internet Business Model: Overview TQ Squeeze Page Confirm Subscription Product E Product A • Follow-Up Email #1 • Follow-Up Email #2 • Follow-Up Email #3 • ……… Product F • Follow-Up Email #14 Product B Product C Product D

Other Ways to Make Money From Your Mailing List • Sell other products • Be an affiliate • Sell advertising space • Cost Per Action

Even More Ways to Make Money? One-Time Offer and Downsell

Your Internet Business Model: Overview Squeeze Page OTO TQ Confirm Subscription • Follow-Up Email #1 • Follow-Up Email #2 • Follow-Up Email #3 Down sell • ……… • Follow-Up Email #14

What is a One-Time Offer? • An authentic special offer made only once • Cannot be found anywhere else • Priced at a bargain

How to Make Your OTO Successful • Sell a new membership level • Sell a full version or main product at a discount • Bundle a collection of your products and sell for one low price • Offer installment plans for high priced products • Conversion rates FREE to PAID: 2% - 4% PAID to PAID: 20% - 40%

What is a Downsell? • A lite version of the One-Time Offer • Typically priced lower than the OTO • Made available only once and if the prospect passes up the OTO

How to Make Your DS Successful • Offer installment plans for high priced products • Remove a few components from your main package and sell at a lower, discounted price • Conversion rates FREE to PAID: 1% - 2% PAID to PAID: 10% - 20%

Accepting Payments Online

How to Accept Payments Online • Pay. Pal. com • 2 Check. Out. com • Click. Bank. com