You. Tube: Digital Media and Society Series By John Burgess and Joshua Green E 58. 2200. 001 Media Events and Spectacle Professor Salvatore J. Fallica Presentation by Lilia Cabello
Ch. 4: You. Tube’s Social Network l l l Service Platform Content Social core Bill O’Reilly Flips Out. Dance Remix- 1. 37 Nominated Webby Awards Best Viral Video for 2008 http: //www. youtube. com/wat ch? v=5 j 2 YDq 6 Fk. VE l l Latino Comedy Project. Transmorfers- 5/17/10 1. 34 http: //www. youtube. com/wat ch? v=7 P 6 LB 8 sbe. Wc&NR=1 Latino Comedy Project- 300 - 8/9/07 1. 12 http: //www. youtube. com/wat ch? v=l 7 q. KD-Ph 7 ds&NR=1
You. Tube, Inc. as Patron l l l Patronage Purposes/ meanings/ aesthetic values/ cultural forms/ creative techniques of cultural system Platform provider Mona Lisa Remix by Nicholas Coates (featuring Bosch and Raphael)
You. Tubers as User Innovators l l l Design Usability Online identities across social network sites l Stickam= live video chat l 12 seconds. tv= meme 12 second blog entries Genres merge Create videos Effective user
Literacy and the Social Network l l Digital divide/ Participation gap (ofcom) new media literacy YT Literacy Peter Oakley/Geriatric 1927 British blogger/ early 80 s skills learned/ mobilized through participation l “First Try” video went viral in 2006, due to his age= http: //www. youtube. com/w atch? v=p_YMig. Zm. Uuk Topics= making of content/ ethics of online behavior/ haters l “Evangelist”= encouraging other elderly people to “just have a go” using own process of self education as example Vlogger l l
Ch. 5: You. Tube’s Cultural Politics l l l YT Platform YT culture has both commercial and community motivations and outcomes Fundamental question is whether YT domination of online video distribution and the market logic behind it represents a similar threat to the viability of alternative of community media spaces l Alternatively whether its visibility and accessibility might in some ways actually promote and sustain them l l l The commercial drive behind/ hype Tensions/limits of YT business model for cultural diversity/ global communication/ corporate logics Generating public/ civic value
Everyday Cultural Citizenship and the Cultural Public Sphere l l l Big enough/ global enough Activities of users Enabler= encounters with cultural differences/ development Scrapbooking Practices of cultural citizenship= mundane/ engaging activities create space for community formation. l video diaries of transgender people= transgender activism/ identity into the public sphere l l Public access Participants at various times/ to varying degrees Chris Crocker http: //www. youtube. com/watch? v=k. Hmvk. Ro. Eowc
Globalization and Localization l l Stewart Butterfield, cofounder of Flickr, corporate vision phrase Explanation Globalizaing Rising concern
The Accidental Archive l l Previously lost media moments Archive Evolving into virtual culture archive Truly epitomizes slogan l l “Your digital video repository” Provides for widespread cocreation of cultural heritage Value Main question House of Buggin’The John Leguizamo Pinata Sanctuary http: //www. youtube. com/watch? v=o 4 lq 0 w. Kw. Twc
Controversies in the You. Tube Community l l l Power relations Oprah Winfrey Channel November 2007 l Does not allow comments l http: //www. youtube. com/ watch? v=pu. Z 1 Kgtlt. BE Sense of betrayal Ethics of care for “You. Tubeness” of YT Cross promotion Users hesitate to limit Trolls/haters l l l Users shape social norms and negotiate ethics of online behavior Flame war/YT drama Competing logics of expertise authority and value within YT as cultural space
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