You Inc By Leann Continere Iwona Gorska Chris

You, Inc. By: Leann Continere, Iwona Gorska, Chris Shimazu, and Sarah Solivan

Background about this Case Study First, we were asked to fine or more products on e. Bay and compare prices of those products with other ecommerce sites. Then, we were asked to find out how e. Bay charges for its auctions and what we thought was the best strategy for selling goods based on those options. Next, we had to compare our prices that we found on e. Bay with other comparison sites such as Price. Grabber, CNET. com, or Froogle. Finally, we had to set up an auction and run it on e. Bay and if we did not make a profit, describe what we would have to do to make a profit.

Dell INSPIRON 15 Intel® Pentium® Dual Core T 4300 (2. 1 GHz/800 MHz FSB/1 MB cache) EBay: New from: $459 Dell: Starting Price $743 Total Savings $294 Subtotal $449

Apple i. Phone 3 G 16 GB Black EBAY: US $255. 00 Apple: $199. 00

NEW HP Pavilion dv 6 t Quad Edition Notebook Series EBay: $1, 059. 99 HP: $679. 99 Brand: HPProcessor Type: Intel(R) Core(TM) i 7 -720 QM Type: Laptop/Notebook. Processor Speed: 1. 6 GHz. Screen Size: 15. 6 inch Processor Configuration: Quad Core. Operating System: Windows 7 Home Premium 64 -bit. Memory (RAM): 3 GBPrimary Drive: DVD+/-RWHard Drive Capacity: 320 GB

BRAND NEW CHI FLAT 1" FLAT IRON PINK DAZZLE LIMITED CHI: $55. 00 EBay: $85. 00

BRAND NEW CHI FLAT 1" FLAT IRON PINK DAZZLE LIMITED Product Features: Professional salon model Moist ceramic heat with ceramic plates and coils Ceramic will maintain even temperature all the times Ceramic will produce negative ions Seals the cuticle Repels humidity Locks in hair color and retards fading Ceramic heat will ensure the penetration of the silk molecules to the hair Traditional copper coil can cause more damage and dry the hair

Coach: SEQUIN SPOTLIGHT E-Bay: US $495. 00 Coach: $398. 00

Coach: SEQUIN SPOTLIGHT$398. 00 style: 13821 High impact sequin embellished cotton-twill with metallic leather trim Inside zip pocket Cell phone/multifunction pockets Ring to clip an accessory or key fob Fabric lining Zip-top closure Two outside front pockets with magnetic snap closure Small outside front zip pocket Detachable 29” shoulder strap with 15” drop 16” handles with 5” drop 10 (L) x 11 (H) x 4 (W)

e. Bay Auction Charges There a couple main ways e. Bay charges for its auctions: Insertion fees, insertion fees for different types of listings, and final value fees. You pay an insertion fee to list an item on e. Bay. If the item sells, you also pay a final value fee. The cost of selling an item is the total of these two fees.

e. Bay Insertion Fees About insertion fees An insertion fee is a listing fee. It is the price e. Bay charges for listing your item for sale. This fee is charged to your seller's account at the time of listing. As with a newspaper ad, you need to pay this basic listing fee, even if your item doesn't sell. If your item sells, a final value fee is charged to your seller's account. Insertion fees are not refundable. Insertion fees for different listings and categories The insertion fee depends on the listing type, category, and any optional listing upgrades you choose.

e. Bay Insertion Fees $0. 00 insertion fees (auction-style listings) The first 5 auction-style listings that you list on the site in a 30 -day period are eligible for $0. 00 insertion fees. The 30 -day period starts with your first eligible listing. You'll have 4 more opportunities to list with $0. 00 insertion fees during those 30 days. After the 30 days pass, the next 30 -day period starts with your next listing that's eligible for $0. 00 insertion fees. Only auction-style listings are eligible. Listing upgrade fees still apply, such as bold or listing in two categories. Final value fees still apply. If your item sells, you’ll be charged 8. 75% or $20 per listing, whichever is lower. Only items listed with the Sell Your Item and Simple forms are eligible. Items listed with tools such as Selling Manager, Selling Manager Pro, Turbo. Lister, File. Exchange, Mass Listing Editor, bulk sell/relist/revise flows, API, and third-party listing tools aren't eligible. If your listing is eligible for a $0. 00 insertion fee, your insertion fee will appear as "Free" in the listing form. If you're relisting an item, the relist is eligible for $0. 00 insertion fees under the same guidelines as a new listing (auction-style, eligible category, falls within the limit of 5 listings in a 30 -day period). All categories are eligible for $0. 00 insertion fees except: Motors Vehicles Real Estate The following Business & Industrial subcategories: Tractors & Farm Machinery, Heavy Equipment & Trailers, Concession Trailers & Carts, Imaging & Aesthetics Equipment, Forklifts & Other Lifts, Manufacturing Equipment, Metalworking Equipment, and Commercial Printing Presses.

e. Bay Listing Types Listing types Single items: The insertion fee is based on the starting price or reserve price. For fixed price listings, the fee is based on the Buy It Now price. Listings with variations: Insertion fees for listings with variations are $0. 35 for the entire listing. Multi-quantity fixed price listings: The insertion fee is $0. 35 for the listing. e. Bay Motors, e. Bay Classified Ads, e. Bay Real Estate, and e. Bay Stores have different insertion fees. Item categories Insertion fees can vary by category. These fees are displayed when you list your item. Optional listing features See Fees on e. Bay for various optional listing fees including: Reserve price auction-style listings Auction-style listings with a Buy It Now option Scheduled listings Listing upgrades

e. Bay Final Value Fees What's a final value fee? When your item sells or ends with a winning bid your seller account is charged a final value fee based on the item's final sale price and category. How do I know what the final value fee will be? These final value fees are calculated for these listing formats: Auction-style: The final value fee is based on the winning bid. Fixed price or Buy It Now: The final value fee is based on the purchase price. Listings that have variations: The final value fee is calculated per item sold and based on the final sale price of each item. Reserve Price auction-style listings: The final value fee is based on the closing bid when the reserve price is met. There's no final value fee charged if the reserve isn't met. Auction-style or fixed price listings in Business & Industrial categories $0. 00 Insertion Fee auction-style listings: The final value fee is 8. 75% of the winning bid or $20, whichever is lower.

What We Thought About the Selling Prices… We think insertion and final value fees are best. The first 5 listings are free, you are eligible for more free listings after those first five, and they price only goes up when you add more things to your listing. With the final value fee, you only pay if you product sells. So if your product doesn’t sell, then you are only responsible for your insertion (listing) fee… if there is any.

Price. Grabber. com Comparison Dell INSPIRON 15 Intel® Pentium® Dual Core T 4300 from Price. Grabber. com provided three Different prices; $669, $748, $788. Apple 3 G 16 Gig i. Phone Black from Price. Grabber. com had three drastic changes is pricing; $79, $749, $199 CHI 1 Inch Ceramic Ionic Flat Iron Hair Straightener Studio. Supply: $41. 48, Dillard's: $119. 99, troysales: $45. 98 Price. Grabber. com's Free Shipping Policy: We've got MILLIONS of products from over a thousand stores - all with FREE SHIPPING! Need to save money? Hate paying extra for shipping? There’s no better place to shop online than Free. Shipping. Price. Grabber. com!

Group Auction We Ran… The Dell Inspiron 15 from Question 1, seems to be a good bargain. We set up an auction for that item on e. Bay , with terms to enable us to make some profit, even if the item sold at the lowest price. Fortunately, we were able to make a profit on the item, and we wouldn’t have done anything differently to do so.