Скачать презентацию Yellow Roadway Corporation 2004 Case Study 1 Takifumi Скачать презентацию Yellow Roadway Corporation 2004 Case Study 1 Takifumi

d64999566eae90097e1daf0483bc7700.ppt

  • Количество слайдов: 62

Yellow Roadway Corporation 2004 Case Study 1 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Yellow Roadway Corporation 2004 Case Study 1 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher 1

OVERVIEW • • Overview of the Trucking Industry A brief history of Yellow Roadway OVERVIEW • • Overview of the Trucking Industry A brief history of Yellow Roadway Corporation EOY 2006 • Mission, Vision, Objectives, Strategies 2007 • New Vision and Mission External Analysis • Opportunities & Threats • CPM • EFE Internal Analysis • Financial Data • Strengths and weaknesses • IFE • Financial ratios • Financial trending Strategic Analysis • SWOT Matrix • SPACE • BCG • IE matrix • Grand Strategy Matrix • Matrix Analysis • QSPM • • Possible alternative strategies Our Recommendation • Strategies • Long range objectives • EPS/EBIT Implementation Issues Proposed annual objectives (goal) and policies Proposed procedures for evaluation Epilogue Resources Utilized Questions 2 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

BRIEF HISTORY OF THE TRUCKING INDUSTRY • 1911 -1912 - Trucks first travel coast BRIEF HISTORY OF THE TRUCKING INDUSTRY • 1911 -1912 - Trucks first travel coast to coast. The trip takes 46 days • 1921 - The Federal Aid Highway Program requires state highway departments to identify a system of connecting rural roads. • 1930 s - U. S. Route 66, the first true highway, is built • 1933 - The American Trucking Association is created • 1950 s - General Motors, Ford, and Dodge introduce diesel trucks • 1956 - Federal legislation calls for creation of 41, 000 miles of improved interstate highways. • 1970 - Hollywood and songwriters focus on truckers with box office successes such as Smokey and the Bandit, Every Which Way but Loose, and White Line Fever • 1980 - The Motor Carrier Act deregulates the industry • 1982 - The Surface Transportation Act allows for longer combination vehicles and uniform weights 3 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

HISTORY OF YELLOW ROADWAY CORP. (YELLOW) • • • 1924: A. J. Harrell founded HISTORY OF YELLOW ROADWAY CORP. (YELLOW) • • • 1924: A. J. Harrell founded Yellow Cab and Transit Co. in Oklahoma City, primarily as a bus and taxi company serving central Oklahoma. The company added intrastate shipping to its services in 1926 and shortened its name to Yellow Transit Co. 1944: Harrell sold the shipping operations to a New York-based investment group headed by New York financier Arlington W. Porter. Yellow changed its name to Yellow Transit Freight Lines, Inc. 1952: George E. Powell, Sr. , of Kansas City and an ownership group that included Powell's son, George E. Powell, Jr. , and Roy Freuhauf, owner of the Freuhauf Trailer Co. , acquired the company. In one year, the Powell family brought the company from near-bankruptcy to profitable growth. 1965: Yellow acquired Watson-Wilson Transportation System, making the company a transcontinental carrier with routes extending from the Midwest to the Atlantic and Pacific coasts. The acquisition allowed Yellow to add more than 21, 000 miles of authorized routes and begin serving 10 more states. 1968: Watson-Wilson merged into Yellow, and Yellow's name changed to Yellow Freight System, Inc. 4 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher 4

HISTORY OF YELLOW ROADWAY CORP. (YELLOW) • • • 1972: Yellow acquired Adley Corp. HISTORY OF YELLOW ROADWAY CORP. (YELLOW) • • • 1972: Yellow acquired Adley Corp. and principal subsidiary Adley Express Co. , providing operating rights along the Eastern Seaboard north to Quebec and south to Georgia. The acquisition allowed Yellow to extend service into five states. 1975: Yellow bought all Republic Freight System, Inc. , outstanding stock. The rights Yellow acquired from Republic allowed Yellow to expand into the Northwest, giving Yellow true service coverage throughout the 48 contiguous states. 1977: Yellow and Braswell Motor Freight Lines company owners agreed to allow Yellow to buy all Braswell capital stock. This acquisition gave Yellow additional coverage throughout the sunbelt states from Georgia to California. 1980: Congress passed the Motor Carrier Act, deregulating the interstate trucking industry. Yellow opened 13 general shipping service centers, bringing the total to 248. 1981: Yellow opened 88 new service centers, converting its operations to an allnew, hub-and-spoke shipment-flow system with each of the 17 hubs being a consolidation and distribution point for a specific territory. 5 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher 5

HISTORY OF YELLOW ROADWAY CORP. (YELLOW) • • • 1982: The hub-and-spoke system provided HISTORY OF YELLOW ROADWAY CORP. (YELLOW) • • • 1982: The hub-and-spoke system provided the base for a rapid increase in the service center network. At the end of the year, Yellow had 377 service centers, providing direct service to 48 of the 50 states. 1984: Yellow opened 71 service centers, bringing the number of centers to 508. 1985: Yellow acquired RBS Enterprises, Inc. , to expand service between the United States and Ontario, Canada. RBS and its subsidiaries included International Carriers, Inc. , which had operations in the United States and Canada. The acquisition significantly increased the presence of Yellow in Ontario and Quebec. 1986: Yellow acquired Custom Courier Services, Ltd. , which it renamed Yellow Freight System of British Columbia, Inc. , to expand service into British Columbia. At year-end 1986, Yellow served more than 650 points in Canada and had 599 service centers. 1992: Yellow launched less-than-container-load service to Europe. 1994: The effects of federal and state deregulation, combined with industry overcapacity and intense price competition began to send Yellow's profitability on a slow, downward spiral. 6 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

HISTORY OF YELLOW ROADWAY CORP. (YELLOW) • • • 1995: Continuing to expand, Yellow HISTORY OF YELLOW ROADWAY CORP. (YELLOW) • • • 1995: Continuing to expand, Yellow entered the Asia/Pacific market with services to and from Hong Kong, Singapore and Thailand. 1996: The Yellow board hired A. Maurice Myers as Yellow Corp. president, chairman and chief executive officer in April. In September, Yellow hired William Zollars as Yellow Freight System president. Together, Myers and Zollars began improving the company's performance almost immediately. 1997: Yellow had an operating ratio of 96. 5. Yellow realigned its organization into five, regionally-based business units to enhance operating flexibility and provide customized services. The company created more than 400 new driver-sleeper teams and expanded service into South and Central America. 1998: Yellow and the Teamsters reached agreement on a new, 5 -year contract 7 weeks before the 1994 National Master Freight Agreement expired. The first, 5 -year contract in industry history was ratified by 70 percent of Teamsters in April. Midyear, Yellow introduced an integrated ground air transportation service, Exact Express®, to broaden its services. 1999: Yellow celebrated 75 years of service on New Year's Eve with Yellow expecting to be a new company for a new century. Before the year was over Bill Zollars was named Chairman, President and CEO of Yellow Corp. 7 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher 7

HISTORY OF YELLOW ROADWAY CORP. (YELLOW) • • 2000: James Welch became the new HISTORY OF YELLOW ROADWAY CORP. (YELLOW) • • 2000: James Welch became the new president and chief operating officer of Yellow. The company celebrated one of its strongest performances in its 76 -year history, boasting operating revenue at a record $2. 8 billion. 2001: Yellow received ISO 9000: 2001 certification, becoming the first transportation services provider to receive the new classification under the International Organization for Standardization for continuous quality improvement. Yellow expanded Standard Ground Regional Advantage—the company's best-inclass, 2 - and 3 -day regional service. Almost 70 percent of all shipments would now deliver in 3 days or less, a 12 percent improvement over the previous 2 years. 2002: Yellow Freight System, Inc. , changed its name to Yellow Transportation, Inc. , to reflect the company's transformation to a full-service global transportation provider. The company reorganized into 15 areas to move decision-makers closer to customers. Yellow international operations announced an alliance with 12 European transportation providers. 2003: Yellow acquired Roadway Corp. to become Yellow Roadway Corp. 8 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher 8

YELLOW’S SUBSIDIARIES • • • Roadway Express - provides seamless transportation throughout Canada, Mexico, YELLOW’S SUBSIDIARIES • • • Roadway Express - provides seamless transportation throughout Canada, Mexico, and the U. S. , and services for markets worldwide. A leading transporter of industrial, commercial, and retail goods, Roadway adds value to global supply chains through innovative combinations of network resources, capabilities, and technologies to customize services. Reimer Express - is a leading Canadian provider of industrial, retail, and commercial transportation services. Through integration of network and information systems with Roadway, Reimer Express provides seamless service between Canada, Mexico, the U. S. , and global markets. YRC Regional Transportation – is comprised of USF and New Penn Motor Express and delivers nationwide service in the next-day , second-day, and time-sensitive markets, which are among the fastest-growing transportation segments. New Penn Motor Express - is a YRC Regional Transportation company providing superior regional, next-day ground services through a network spanning the Northeastern United States, Quebec, Canada and Puerto Rico. New Penn is considered an industry leader in tracking technologies and Internet-based shipping services. USF Holland - is a YRC Regional Transportation company offering services throughout the Central and Midwestern United States and Eastern Canada. USF Holland makes claim-free deliveries a top priority, and its on-time performance has long been considered an industry standard. 9 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher 9

INTERNATIONAL PRESENCE 10 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher 10 INTERNATIONAL PRESENCE 10 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher 10

LOGISTICS CENTERS To manage your existing international shipments, please contact the YRC Logistics Global LOGISTICS CENTERS To manage your existing international shipments, please contact the YRC Logistics Global Logistics Center in your region. 11 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher 11

YELLOW’S SUBSIDIARIES • • • USF Reddaway - is a YRC Regional Transportation company YELLOW’S SUBSIDIARIES • • • USF Reddaway - is a YRC Regional Transportation company operating a network across the Western United States and Canada. The company provides guaranteed delivery of time-sensitive shipments, a user-friendly Internet-based transportation management system, and streamlined customs procedures. USF Bestway – moves goods in a 5 -state area of the Pacific Southwest and serves all major getaways to Mexico USF Glen Moore - is one of the fastest-growing providers of customized truckload van services in North America, offering a full range of transportation services. Meridian IQ – plans and coordinates the movement of goods throughout the world by offering flexible logistics solutions supported by technology and management. YRC Enterprise Services and Yellow Roadway Technologies - global logistics management company, coordinates the movement of goods worldwide across multiple modes of the global supply chain. YRC Logistics helps businesses automate and improve shipment planning, optimization, administration, and overall supply-chain processes while connecting more efficiently with clients, their suppliers and the final consumer. 12 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher 12

YELLOW’S VISION Yellow will be the leading provider of guaranteed, time-definite, defect-free, hassle-free transportation YELLOW’S VISION Yellow will be the leading provider of guaranteed, time-definite, defect-free, hassle-free transportation for business consumers worldwide. 13 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher 13

2004 CORE PURPOSE Making global commerce work by connecting people, places, and information. 14 2004 CORE PURPOSE Making global commerce work by connecting people, places, and information. 14 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

2004 CORE VALUES • Exceed customer expectations • Value our people • Work safely 2004 CORE VALUES • Exceed customer expectations • Value our people • Work safely • Demonstrate good citizenship • Act with integrity • Embrace teamwork 15 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

2004 STRATEGIES • Concentrate on gaining cost and purchasing synergies from its recent mergers 2004 STRATEGIES • Concentrate on gaining cost and purchasing synergies from its recent mergers before embarking on something new • “Making global commerce work” • Focus on overnight and next day markets • Become a stronger competitor to integrated transportation providers such as UPS and Fed. Ex • Acquire Overnight Transportation (9 th largest) for $1. 25 billion in the summer of 2005 • Offer overnight service 16 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

2004 OBJECTIVES • Reduce cost base by 100 million run rate • Pay down 2004 OBJECTIVES • Reduce cost base by 100 million run rate • Pay down debt and strengthen financial position • Grow all of our brands following the acquisition of Roadway • Continue to look for acquisitions that complement our strategy, contribute to our financial performance, and help us tap opportunities for employees, customers and investors. 17 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

2004 ISSUES • Rising fuel costs • Driver turnover and shortages • Decreasing manufacturing 2004 ISSUES • Rising fuel costs • Driver turnover and shortages • Decreasing manufacturing activity in the United States • Decreasing customer spending • Increases in contractual wages and benefits and purchased transportation rates 18 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

YELLOW’S VISION Yellow will be the leading provider of guaranteed, time-definite, defect-free, hassle-free transportation YELLOW’S VISION Yellow will be the leading provider of guaranteed, time-definite, defect-free, hassle-free transportation for consumers worldwide. 19 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher 19

A NEW MISSION Yellow’s mission is to provide international transportation for express and standard A NEW MISSION Yellow’s mission is to provide international transportation for express and standard deliveries for businesses and customers of all sizes. (1, 2, 3, 7) We are willing to meet a variety of needs that may be specified by our customers. (1, 7) We pride ourselves in our innovative logistics program which makes sure that the most knowledgeable employee for each individual industry is assigned to the appropriate transactions. (2, 4, 7) Yellow is constantly looking to expand in any and all profitable areas of the industry internationally to benefit our shareholders. (3, 5) We provide our employees with exceptional benefits to show our appreciation of their hard work and dedication. (9) We aim to exceed customer expectations, value our people, work safely, demonstrate good citizenship, act with integrity, and embrace teamwork (6, 8, 9) 20 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

A NEW MISSION The new mission answers the following questions 1) Customers: Who are A NEW MISSION The new mission answers the following questions 1) Customers: Who are the firm’s customers? 2) Products or services: What are the firm’s major products? 3) Markets: Geographically, where does the firm compete? 4) Technology: Is the firm technologically current? 5) Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness? 6) Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm? 7) Self-concept: What is the firm’s distinctive competence or major competitive advantage? 8) Concern for public image: Is the firm responsive to social, community, and environmental concerns? 9) Concern for employees: Are employees a valuable asset of the firm? 21 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

EXTERNAL AUDIT: OPPORTUNITIES Trucking industry expected to grow significantly Acquire Fed. Ex/UPS/DHL market share EXTERNAL AUDIT: OPPORTUNITIES Trucking industry expected to grow significantly Acquire Fed. Ex/UPS/DHL market share Global market Position to be a regional carrier by the Roadway merger • Increase in rail/intermodel and air transport tonnages • • 22 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

EXTERNAL AUDIT: THREATS Alternate forms of transportation/shipping Shortage of long haul drivers High fuel EXTERNAL AUDIT: THREATS Alternate forms of transportation/shipping Shortage of long haul drivers High fuel prices Increased regulation of working hours for truck drivers • Increase in the number of toll road and rates on existing ones • Competition • Antitrust • • 23 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

COMPETITIVE PROFILE MATRIX Yellow Critical Success factors Weights Rating 0. 0 to 1. 0 COMPETITIVE PROFILE MATRIX Yellow Critical Success factors Weights Rating 0. 0 to 1. 0 1 to 4 Fed. Ex Rating Weighted Score 1 to 4 UPS Rating Weighted Score 1 to 4 Weighted Score Size of Fleet 0. 07 4 0. 28 3 0. 21 4 0. 28 Name Recognition 0. 10 3 0. 30 4 0. 40 Global Presence 0. 10 2 0. 20 3 0. 30 4 0. 40 Domestic Presence 0. 10 3 0. 30 4 0. 40 Revenues 0. 08 3 0. 24 4 0. 32 Small Shipping 0. 15 1 0. 15 3 0. 45 4 0. 60 Large Shipping (TL / LTL) 0. 15 4 0. 60 2 0. 30 1 0. 15 Customer Loyalty 0. 07 4 0. 28 3 0. 21 Shipment Tracking 0. 10 3 0. 30 4 0. 40 Service Quality 0. 08 4 0. 32 3 0. 24 4 0. 32 Totals 1 2. 97 3. 05 24 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher 3. 48

EXTERNAL FACTOR EVALUATION MATRIX Weights Opportunities Rating 0. 0 to 1. 0 Key External EXTERNAL FACTOR EVALUATION MATRIX Weights Opportunities Rating 0. 0 to 1. 0 Key External Factors 1 to 4 Weighted Score Trucking industry expected to grow significantly 0. 10 3 0. 30 Acquire Fed. Ex/UPS/DHL market share 0. 07 2 0. 14 Global market 0. 08 3 0. 24 Position to be a regional carrier by the Roadway merger 0. 09 4 0. 36 Increase in rail/intermodal and air transport tonnages 0. 08 2 0. 16 Threats Alternate forms of transportation/shipping 0. 07 2 0. 14 Shortage of long haul drivers 0. 06 2 0. 12 High fuel prices 0. 12 3 0. 36 Increased regulation of working hours for truck drivers 0. 08 3 0. 24 Increase in the number of toll road and rates on existing ones 0. 08 3 0. 24 Competition 0. 10 3 0. 30 Antitrust 0. 07 2 0. 14 Totals 1 25 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher 2. 74

Net Worth (December 31, 2004, in Thousands of Dollars Except Per Share) 1. Stockholders’ Net Worth (December 31, 2004, in Thousands of Dollars Except Per Share) 1. Stockholders’ Equity + Goodwill = $1, 214, 191 + $632, 141 2. Net Income x 5 = $184, 327 x 5= $ 1, 846, 332 $ 921, 635 3. Share price = *$55. 71 /EPS(3. 83) = 14. 55 x Net Income $184, 327 = $ 2, 681, 958 4. Number of Shares Outstanding x Share Price = 48, 869 x $55. 71 = $ 2, 722, 492 Method Average $ 2, 043, 104 *Stock price is based on a closing price at 12/31/2004 from finance. yahoo. com

CONSOLIDATED BALANCE SHEET 27 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher CONSOLIDATED BALANCE SHEET 27 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

CONSOLIDATED BALANCE SHEET 28 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher CONSOLIDATED BALANCE SHEET 28 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

CONSOLIDATED STATEMENT OF OPERATIONS 29 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher CONSOLIDATED STATEMENT OF OPERATIONS 29 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

CONSOLIDATED STATEMENT OF OPERATIONS 30 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher CONSOLIDATED STATEMENT OF OPERATIONS 30 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

INTERNAL AUDIT: STRENGTHS Large scale of operation Operating leverage #3 ground transport provider #1 INTERNAL AUDIT: STRENGTHS Large scale of operation Operating leverage #3 ground transport provider #1 single LTL (less-than-truckload) provider Wide range of assets and non assets Ranked #1 “America’s Most Admired Companies” by Fortune for 3 consecutive years in early 2000 s • Joint venture with China’s conglomerate (Jin Jiang) • Cost and purchasing synergies by merger • • • 31 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

INTERNAL AUDIT: WEAKNESSES • High driver turnover and driver shortages • Various brand names INTERNAL AUDIT: WEAKNESSES • High driver turnover and driver shortages • Various brand names resulting in decreased name recognition • Low operating margin • High wages paid to Teamster drivers • $12 million increase in claims and insurance accruals • Increase in multi-employer health, welfare and pension plans • Lost productivity from unused capital (underutilized trucks) • 15 % overlap of customers by the Yellow-Roadway merger 32 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

INTERNAL FACTOR EVALUATION MATRIX Weights Rating 0. 0 to 1. 0 1, 2, 3 INTERNAL FACTOR EVALUATION MATRIX Weights Rating 0. 0 to 1. 0 1, 2, 3 or 4 Weighted Score 3 or 4 Large scale of operation 0. 06 4 0. 24 Operating leverage 0. 06 3 0. 18 #3 ground transport provider 0. 04 3 0. 12 #1 single LTL (less-than-truckload) provider 0. 06 4 0. 24 Wide range of assets and non assets 0. 04 3 0. 12 Ranked #1 “America’s Most Admired Companies” by Fortune for 3 consecutive years in early 2000 s 0. 08 4 0. 32 Joint venture with China’s conglomerate (Jin Jiang) 0. 12 4 0. 48 Cost and purchasing synergies by merger 0. 10 4 0. 40 1 or 2 High driver turnover and driver shortages 0. 08 1 0. 08 Various brand names resulting in decreased name recognition 0. 02 2 0. 04 Low operating margin 0. 06 1 0. 06 High wages paid to Teamster drivers 0. 06 1 0. 06 $12 million increase in claims and insurance accruals 0. 04 2 0. 08 Increase in multi-employer health, welfare and pension plans 0. 06 2 0. 12 Lost productivity from unused capital (underutilized trucks) 0. 08 15 % overlap of customers by the Yellow-Roadway merger 0. 04 2 0. 08 1 Key Internal Factors Internal Strengths Internal Weaknesses Totals 33 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher 2. 7

FINANCIAL RATIOS: TIME COMPARISON 34 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher FINANCIAL RATIOS: TIME COMPARISON 34 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

FINANCIAL RATIOS: COMPETITOR COMPARISON 35 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher FINANCIAL RATIOS: COMPETITOR COMPARISON 35 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

FINANCIAL RATIOS: INDUSTRY COMPARISON 36 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher FINANCIAL RATIOS: INDUSTRY COMPARISON 36 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

FINANCIAL TRENDS (DECEMBER 1998 - DECEMBER 2004) 37 Takifumi Kawahara, Matt Bouchard, Darius Parker, FINANCIAL TRENDS (DECEMBER 1998 - DECEMBER 2004) 37 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

YELLOW STOCK PERFORMANCE Source: moneycentral. msn. com Dividends ( ) 38 Takifumi Kawahara, Matt YELLOW STOCK PERFORMANCE Source: moneycentral. msn. com Dividends ( ) 38 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

SWOT MATRIX 39 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher SWOT MATRIX 39 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

SPACE MATRIX 40 Financial Strength rating is 1 (worst) to 6 (best) Ratings 1 SPACE MATRIX 40 Financial Strength rating is 1 (worst) to 6 (best) Ratings 1 Operating revenue 5. 0 2 Operating income 5. 0 3 Net income 5. 0 4 Debt-asset ratio 4. 0 5 Cash flows 5. 0 Industry Strength rating is 1 (worst) to 6 (best) 24. 0 1 Growth Potential 5. 0 2 International expansion 5. 0 3 Wages 3. 0 4 Insurances and benefits 3. 0 Environmental Stability rating is -1 (best) to -6 (worst) 16. 0 1 Competitive Pressure -5. 0 2 Increase in Fuel Prices -5. 0 3 Rate of Inflation -3. 0 4 Exchange rates -3. 0 5 Antitrust -3. 0 6 Increased regulation of working hours for truck drivers -3. 0 7 Increase in the number of toll road and rates on existing ones -3. 0 8 Technological advance -2. 0 Competitive advantage rating is -1 (best) to -6 (worst) -27. 0 1 Large scale of operation -2. 0 2 #3 ground transport provider -2. 0 3 #1 single LTL (less-than-truckload) provider -1. 0 4 Ranked #1 “America’s Most Admired Companies” by Fortune for -1. 0 3 consecutive years in early 2000 s 5 Joint venture with China’s conglomerate (Jin Jiang) -2. 0 6 Cost and purchasing synergies by merger -2. 0 -10. 0 ES average CA average IS average FS average -3. 57 -1. 67 4. 00 4. 80 X Coordinate Y Coordinate 2. 33 1. 23 Strategy ->>>> Aggressive Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

SPACE MATRIX 41 Yellow has achieved moderate competitive advantages and financial strength in a SPACE MATRIX 41 Yellow has achieved moderate competitive advantages and financial strength in a growing and stable industry. Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

BCG 42 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher 42 BCG 42 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher 42

BCG 43 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher 43 BCG 43 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher 43

GRAND STRATEGY MATRIX Quadrant I 1. Market development 2. Market penetration 3. Product development GRAND STRATEGY MATRIX Quadrant I 1. Market development 2. Market penetration 3. Product development 4. Forward integration 5. Backward integration 6. Horizontal integration 7. Related diversification 44 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

IE MATRIX 45 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher IE MATRIX 45 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

IE MATRIX 46 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher IE MATRIX 46 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

MATRIX ANALYSIS Alternative Strategies BCG IE SPACE GRAND COUNT Forward Integration X X 4 MATRIX ANALYSIS Alternative Strategies BCG IE SPACE GRAND COUNT Forward Integration X X 4 Backward Integration X X 4 Horizontal Integration X X 4 Market Penetration X X 4 Market Development X X 4 Product Development X X 4 X X 2 Related Diversification Unrelated Diversification X X Joint Venture 2 0 Retrenchment 0 Divestiture 0 Liquidation 0 47 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

QSPM 48 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher QSPM 48 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

QSPM 49 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher QSPM 49 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

POSSIBLE ALTERNATIVE STRATEGIES Market Development: We can look to increase more hauls over North POSSIBLE ALTERNATIVE STRATEGIES Market Development: We can look to increase more hauls over North America increasing the amount of deliveries that will be made. Market Penetration: Go after UPS, Fed Ex market share Product Development: If the logging goes through than we can look to buy chip trailers to haul wood chips. 50 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

1 ST RECOMMENDATION Acquire Conway Acquire trucking company Conway By acquiring Conway, this will 1 ST RECOMMENDATION Acquire Conway Acquire trucking company Conway By acquiring Conway, this will give us a greater presence in US and North America. This will also give us a presence in Asia/Pacific, Europe, South America, and the Caribbean. By acquiring Conway, we will also be acquiring more than 500 operating locations across North America and additional services to 17 countries across 5 continents. Estimated Cost: $200, 000 51 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

2 ND RECOMMENDATION Buying Logging Trucks We will buy 50 new Tractor trailer trucks 2 ND RECOMMENDATION Buying Logging Trucks We will buy 50 new Tractor trailer trucks and 50 new logging trailers We will take 50 of the older trucks and use them to haul wood out west. The 50 new trucks will take the place of the old 50 trucks that will be hauling wood out west. We should be able to find drivers easily as they will only be hauling for short distances. Estimated Cost: approximately $10, 000 52 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

3 RD RECOMMENDATION Driver Retention We will be increasing the load size, and combining 3 RD RECOMMENDATION Driver Retention We will be increasing the load size, and combining the number of loads being delivered to one area (using triple trailers where it’s possible) will decrease the number of trips that will be made. Maximizing current truck loads to full capacity will improve time management, and improve worker productivity. In order to satisfy the needs of our drivers, closer relationships with unions will be established, and outsource insurance and other benefits. This will help us satisfy our current work force, and help attract potential drivers. Estimated Cost: approximately $2, 000 53 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

EPS/EBIT 54 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher 54 EPS/EBIT 54 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher 54

EPS/EBIT In Millions 55 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher EPS/EBIT In Millions 55 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

IMPLEMENTATION ISSUES • Would need to form contracts would logging outfits. • Rapidly increasing IMPLEMENTATION ISSUES • Would need to form contracts would logging outfits. • Rapidly increasing fuel prices • Difficulties recruiting drivers • Regulations specific to the logging industry and expansions (buying out Conway) • Environmental issues and regulations • Hostile takeover −Hesitancy of Conway to sell 56 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

PROPOSED ANNUAL OBJECTIVES AND POLICIES • Increase operating revenue by 100% annually for the PROPOSED ANNUAL OBJECTIVES AND POLICIES • Increase operating revenue by 100% annually for the next 3 years − 1 st year 25%, 2 nd year 25%, 3 rd year 50% −Assign each subsidiary a goal to achieve gains • Reduce operating expenses by 20% annually for the next 3 years −Better loading management −Better time management −Improve worker productivity −Work closely with unions • Provide functional improvements to transportation management systems −Provide adequate funding to R&D and adaptation of information technology −Assign technicians to further develop the management system 57 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

PROPOSED PROCEDURES FOR EVALUATION • Check current industry information —Traffic World —Logistics Today • PROPOSED PROCEDURES FOR EVALUATION • Check current industry information —Traffic World —Logistics Today • Monthly reports from subsidiaries • Quarterly & annual financial reports • Quarterly & annual meetings to evaluate current plan and respond necessary changes 58 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

CURRENT STOCK PERFORMANCE www. moneycentral. msn. com 59 Takifumi Kawahara, Matt Bouchard, Darius Parker, CURRENT STOCK PERFORMANCE www. moneycentral. msn. com 59 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

EPILOGUE 2005: Yellow Roadway Corp. acquired USF, which it has subsequently renamed YRC Regional EPILOGUE 2005: Yellow Roadway Corp. acquired USF, which it has subsequently renamed YRC Regional Transportation. 2006: Yellow Roadway Corp. changed its name to YRC Worldwide Inc. to better reflect its capabilities today as a global entity, and to be consistent with its continuing aspirations and core purpose: Making global commerce work by connecting people, places and information. Included in global services are: Supply chain, distribution and transportation management Transportation services Global resource for U. S. -focused operating companies Technology services Operations in more than 70 countries worldwide Offices in North America, South America, Europe and Asia 2007: Jan. 31: James Welch resigns as president and chief executive officer of Yellow Transportation; Maynard F. Skarka is named new president. 2008: March 31: Maynard Skarka retires as president of Yellow Transportation; Michael J. Smid is named new president. 60 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

RESOURCES Yellow. Roadway. com My. Yellow. com Yellow Roadway’s 2004 10 k www. truckpaper. RESOURCES Yellow. Roadway. com My. Yellow. com Yellow Roadway’s 2004 10 k www. truckpaper. com/listings/forsale/list. asp? bcatid=2 8&catid=17&Parent. Category. ID=28&pdcl=1 www. selectyourtruckdeal. com/About-Me. htm 61 Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher

QUESTIONS 62 ? Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher QUESTIONS 62 ? Takifumi Kawahara, Matt Bouchard, Darius Parker, Danielle Boucher