Yambio Animal Farm Stephen Tangun South Sudan Yambio Animal Farm tangunstephen@gmail. com
The Team • Management Team – Manager – 2 Caretakers – Veterinarian • Advisors – Director of Livestock, State Ministry of Agriculture Yambio Animal Farm
Problem Statement • South Sudan is a net importer of food • 1 in 4 people are food insecure (FAO Situation Report April 2016) • Acute need for animal products • Meat and animal products have become a luxury: Price of one goat inflated by 1, 085% Yambio Animal Farm
Solution to the Problem • Establish a farm for rearing livestock starting with goats, and diversifying into cattle and pigs after three years • The farm will rear improved breeds mainly for meat products Yambio Animal Farm
Availability/Accessibility Current Market Landscape Yambio Animal Farm YAF Imported HHs Size/Quality
Target Customer Segments • Customer Segments – Local butcheries – Households/Hotels – Livelihood organizations • Profile of target segments – Local butcheries buy goats and sell meet to consumers – About 50% of the current market Yambio Animal Farm
Product Spectrum of products for target customers • Goats sold to butcheries • Goat kids for breeding (sold to other farmers/NGOs) • Demonstration farm and research center for other farmers Yambio Animal Farm
Go to Market Strategy Up to $5, 000 • • Identify site Identify suitable breeds Identify feeding sources Identify veterinary sources $ 55, 000 • • • Construct housing Install facilities Hire care taker Stock feeds Stock goat kids $5, 000 • • Yambio Animal 12 Months Farm 12 Months 150 new kids bred Total stock rises to 350 goats Test the market with selling 10 goats Evaluate the quality and productivity of the breeds 18 Months $5, 000 • • • Total stock grows to 600 goats Sale begin Expand the facilities and diversify to other livestock (cattle & pigs) 24 Months
Channels of Distribution YAF Butcheries NGOs Yambio Animal Farm HHs Hotels
Competitive Comparison Possible Competitors – Small scale farmers – Herdsmen from north Competitive Advantage – Large scale (reliable) supply – Better quality goats Yambio Animal Farm
Milestones Secure land (1, 000 m 2 site) Construct housing and facilities Stock supplies Stock suitable goat breeds Yambio Animal Farm
Investment and Use of Proceeds • Initial investment capital of $75, 000, will grow YAF into a demonstration farm and attract the attention of development organizations • YAF will remain a significant supplier of animal products • YAF will be diversified into production of other livestock, and also begin processing products Yambio Animal Farm
Investment Highlights • This is untapped market, with huge potential • Huge potential and growth across the country • Fits into the priorities of development organizations Yambio Animal Farm
Yambio Animal Farm Stephen Tangun tangunstephen@gmail. com Yambio Animal Farm
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