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www. gl-events. com GL EVENTS LIVE GL EVENTS EXHIBITIONS GL EVENTS VENUES FEB. 2013 - PAGE 1 GL events, Bringing people together

www. gl-events. com GL EVENTS LIVE GL EVENTS EXHIBITIONS GL EVENTS VENUES FEB. 2013 - PAGE 2 « The venue perspective of the coming years and a vision of the long-term strategy and market approach » ICCA France-Benelux Chapter Summit February 18 -19, 2013 The Hague – Bel Air Hotel James Debos – International PCO Director – GL events

www. gl-events. com GL EVENTS LIVE GL EVENTS EXHIBITIONS GL EVENTS VENUES FEB. 2013 - PAGE 3 GL events Group

www. gl-events. com GL EVENTS LIVE GL EVENTS EXHIBITIONS GL EVENTS VENUES FEB. 2013 - PAGE 4 GL events: an integrated offer for the MICE SERVICES FOR EVENTS ORGANISATION OF CONGRESSES / CORPORATE EVENTS AND TRADE FAIRS/EXHIBITi. ONS Listed on the Stock Exchange 2012 sales: € 824 million (>50% internationally) Employees: 3 700 Locations: 91 Events hosted: 2, 700 Visitors: 8 million VENUE MANAGEMENT

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www. gl-events. com GL EVENTS LIVE GL EVENTS EXHIBITIONS GL EVENTS VENUES FEB. 2013 - PAGE 6 GL events Venues

www. gl-events. com GL EVENTS LIVE GL EVENTS EXHIBITIONS GL EVENTS VENUES FEB. 2013 - PAGE 7 Venue Management: key figures § 36 venues, representing over 1 000 m² of exhibition and event space § 28 amphitheatres and auditoriums and 340 meeting rooms § Organiser of over 250 fair and trade shows including over 76 fairs and trade shows through on our own fair grounds, representing sales of close to € 50 million § 2 700 events held for sales of close to € 140 million § Hosted over 240 concerts and performances § 36 000 exhibitors welcomed § Over 8 million visitors, spectators and participants welcomed

www. gl-events. com GL EVENTS LIVE GL EVENTS EXHIBITIONS GL EVENTS VENUES FEB. 2013 - PAGE 8 11 Congress Centres Palais de la Mutualité – Paris - France Centre de Congrès Pierre Baudis – Toulouse - France Palais Brongniart – Paris - France Polydôme - Clermont. Ferrand - France Square – Bruxelles – Belgique Cité l Centre de Congrès l Lyon - France Centre de Congrès de Saint-Etienne - France World Forum Conference Centre – The Hague – Pays-Bas Nice Acropolis - France Centre de Conventions International de Barcelone - Espagne Centre de Congrès & d’Expositions Ankara - Turquie

www. gl-events. com GL EVENTS LIVE GL EVENTS EXHIBITIONS GL EVENTS VENUES FEB. 2013 - PAGE 9 13 Exhibition Centres Eurexpo –Lyon - France Riocentro - Rio de Janeiro - Brésil Lingotto Fiere – Turin - Italie Toulousexpo – Toulouse - France Parc Floral Paris - France Pudong - Shanghai Metz Expo - Metz Métropole - France Mégacité - Amiens - France Padova. Fiere – Padoue - Italie Grande Halle d’Auvergne - France Troyes Expo - France Hungexpo – Budapest - Hongrie Le Chorus – Vannes - France

www. gl-events. com GL EVENTS LIVE GL EVENTS EXHIBITIONS GL EVENTS VENUES FEB. 2013 - PAGE 10 11 arenas and multipurpose venues Zénith d’Auvergne - France Le Scarabée – Grand Roanne France Hôtel Salomon de Rothschild – Paris - France La Verrière – St Etienne - France HSBC Aréna - Rio de Janeiro - Brésil Pala. Oval – Turin - Italie Château de Saint. Priest Lyon - France Le Grand Cercle – St Etienne - France The Seed – Istanbul - Turquie La Sucrière - Lyon Battersea Evolution – Londres - UK

www. gl-events. com GL EVENTS LIVE GL EVENTS EXHIBITIONS GL EVENTS VENUES FEB. 2013 - PAGE 11 Venue Management: our profession The venue management profession involves: § Managing event venues, § Selling the destination and venues to events’ organizers in the market, § Organizing events (fairs, shows, etc. ), § Developing the economic impact and employment prospects created by the venues' business (hotels, restaurants, etc. ), § Ensuring the best maintenance of the buildings that are under contract or ownership, § Respecting the principles and objectives of public services, § Ensuring and developing socio-economic and cultural activity in towns or regions. Our mission as a public service concession holder

www. gl-events. com GL EVENTS LIVE GL EVENTS EXHIBITIONS GL EVENTS VENUES FEB. 2013 - PAGE 12 Venue Management: multifunctional Given the fact that venues are multifunctional, GL events focuses on 5 types of venue: " Congress Centres " Exhibition Centres " Sports Arena and Stadiums " Concert Halls " Reception Halls

www. gl-events. com GL EVENTS LIVE GL EVENTS EXHIBITIONS GL EVENTS VENUES FEB. 2013 - PAGE 13 Perspective of the coming years & long-term strategy

www. gl-events. com GL EVENTS LIVE GL EVENTS EXHIBITIONS GL EVENTS VENUES FEB. 2013 - PAGE 14 The market The event market has been changing tremendously over the last few years: § Concentration of organizers (merge and acquisition) (Exhibitions, PCOs, Venue management companies) § Emergence of global players in the venue management (AEG OGDEN, SMG, Live Nations…) § Massive investments from destinations: due to the positive external effects venues have on the local economy, governments are investing in building new and up-to-date venues. § Strong incentive policies from destinations to attract international events (Kuala Lumpur, Macao, Abu Dhabi…) § Diversity of the market’s needs => multi-functional capacities of the venues, so they may host to all types of events Working towards a mature, international and professional market, where the sales and the promotion of an isolated venue in the event market prove to be more and more difficult

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www. gl-events. com GL EVENTS LIVE GL EVENTS EXHIBITIONS GL EVENTS VENUES FEB. 2013 - PAGE 16 Long term strategy § Integration of all our services (venue, organization and services) § To create synergies within our Business Units and our three main activities § To develop customer loyalty around our Premium Convention Centre destinations (Nice, Brussels, Lyon, Paris, Barcelona, Budapest and Ankara) § To rotate events between the different Exhibition Parks in France § Efficient communication regarding the venues and the destination § A market “positioning and segmenting” (Palais Brongniart) § To become a well known expert in terms of venue management consulting (optimizing spaces, multifunctional, traffic flow, additional revenues, service integration…)

www. gl-events. com GL EVENTS LIVE GL EVENTS EXHIBITIONS A strategic position acquired internationally in a few short years § GL events: major player with a global and international offering GL EVENTS VENUES FEB. 2013 - PAGE 17 Venue management Services Organisation Source ICCA, June 2011 Congresses and conventions

www. gl-events. com GL EVENTS LIVE GL EVENTS EXHIBITIONS GL EVENTS VENUES FEB. 2013 - PAGE 18 Development’s levers § GL events network-based organization in terms of: ü ü ü Sales, Marketing & Communication Purchasing & Financial control Human Resources Management Data bases … § Business synergies among employees from our three main activities ü Sharing of experiences and competence ü An increase in productivity in order to improve the quality of services to our customers ü A common business culture, shared objectives and values ü An operational approach with shared work-process and common means

www. gl-events. com GL EVENTS LIVE GL EVENTS EXHIBITIONS GL EVENTS VENUES FEB. 2013 - PAGE 19 Market approaches

www. gl-events. com GL EVENTS LIVE GL EVENTS EXHIBITIONS GL EVENTS VENUES FEB. 2013 - PAGE 20 Local approach § Think Local: evaluate, promote and optimize the creation of additional values within territories (economic, intellectual and social) ü A wide range of partnership ü Win-win contracts with public authorities § Increase the relationship with territories: ü respect and consideration of regional cultures, ü shareholder, commercial or strategic alliances with institutional and socio-economic actors of destinations ü event creation linked with the economic and cultural local specifications A business organisation that respects local cultures and identities is prepared for market changes

www. gl-events. com GL EVENTS LIVE GL EVENTS EXHIBITIONS GL EVENTS VENUES FEB. 2013 - PAGE 21 National approach Our objectives in terms of development in France: § To create a network of Exhibition Parks throughout the country § To take over the management of Convention Centres within Business Tourism destinations § To seize opportunities for Reception venues, Theatre and Concert Halls and Arenas

www. gl-events. com GL EVENTS LIVE GL EVENTS EXHIBITIONS GL EVENTS VENUES FEB. 2013 - PAGE 22 International approach Our objectives in terms of international development: § To develop the number of venues managed in areas where we are already present: Spain, Italy, Turkey, Brazil, Eastern Europe. § To invest in developing countries § To seize management and privatization opportunities § for Exhibition Parks, in major economic centres § for Convention Centres, in Business Tourism destinations The combination of local expertise and the know-how of GL events allows for better development

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