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www. edwardstechnologies. com 139 Maryland Street, El Segundo CA 90245 310. 536. 7070 Tel. captivate entertain interact inspire Edwards Technologies, Inc. (ETI) creates audio visual entertainment technology for visitor centers, theme parks, corporate headquarters, museums, zoo’s, aquariums, science centers, casinos, restaurants, retail stores and entertainment venues worldwide. ETI Multisensory Systems are enjoyed literally every minute of everyday somewhere on the planet!
Table of Contents Fact Sheet captivate Organization Chart • Brian Edwards • Ravi Shankar • Roberta Perry • Personnel Engineering entertain interact Fabrication Strategy Warranty inspire Environment Sustainability Partial Client List Case Studies
Fact Sheet captivate Headquarters 139 Maryland Street El Segundo, California 90245 Phone: 310. 536. 7070 Fax: 310. 322. 1459 www. edwardstechnologies. com Year founded 1984 by Brian Edwards, President & CEO Year incorporated 1984 (Celebrating 25 Years) entertain interact inspire Contractor’s License Number CA 820217 - United States Full-Time Permanent Employees 41 Mission To empower customers with innovative and high-quality technology solutions. Specialization Design, engineering, fabrication and installation of custom audio, video, lighting, show control and software systems; repair and ongoing maintenance service. Technology Applications - Shows, rides, attractions - Traveling & permanent exhibits, events - Theaters (3 D/4 D, film, video, digital, interactive, live) - Boardrooms, conference/training, lobbies - Visitor centers - Video walls - Interactive touch screens - Information kiosks - Product launches, special promotions - Themed environments, immersive experiences
Brian Edwards recognized early on that exciting stories combined with captivating visual images and sound not only heighten the guest experience, but communicate ideas, sell products, entertain and inspire. His talent for designing the finest technology solutions to enhance any story has helped make his company, Edwards Technologies, Inc. (ETI), one of the busiest and most respected firms in the industry. Brian Edwards President & CEO Edwards began his career in Southern California in the early 1970 s, designing and installing home stereo systems for such clients as Michael Jackson and legendary record producer Lou Adler. Soon, he was setting up high-performance audio and lighting systems in Los Angeles’ hottest discos and nightclubs. In 1980, as multisensory environments began to find a broader market, Edwards began integrating video displays and playback systems into his audio and lighting systems. In 1984, Edwards founded ETI, getting its first big break when Universal Studios Hollywood asked the company to replace its old film systems with video arrangements. This opened the door to other opportunities, which led to ground-breaking and award-winning projects with leading theme parks, museums, retail outlets and corporations, including LEGO theme parks and retail stores, Nike’s Tiger Woods Center, Vans stores, Game. Works, Volkswagen Autostadt, the International Spy Museum, the Lincoln Presidential Library and Museum, Battle Stations 21 and most recently The National Infantry Museum. As CEO of ETI, Brian takes a hands-on approach to building stimulating environments. Whether it’s building a theme park, or performing a sound and video installation, every phase of every project must first meet with Brian’s approval. It’s this kind of attention to detail that has resulted in the company’s 100 percent ontime project completion record. “I see myself as an electronic storyteller, ” says Brian. “ETI helps companies tell their story by developing extraordinary immersive experiences that can’t be found anywhere else. ” Edwards currently serves as the chairman for the Urban Land Institute’s Entertainment Development Council, and is past president of the Themed Entertainment Association (TEA), an international alliance of the world’s leading location-based entertainment professionals.
Ravi Shankar VP of Operations: Ravi Shankar has been a respected expert in the audio/visual industry for more than 20 years. As head of operations, Ravi manages “the big picture” for ETI, including all site staffing, engineering, scheduling, budgeting, and onsite logistics. Under Ravi’s guidance, every project is supported from contract to opening day. Ravi Shankar VP of Operations Major Projects: Ø Universal Studios Theme Parks; Florida, Hollywood, Beijing Ø Legoland Theme Parks; California, Denmark, Germany, UK Ø Game. Works, Multiple Locations Ø Titanic Official Movie Tour Ø Riverscape; Dayton Ohio Ø Casa Bacardi Visitor Center; San Juan, Puerto Rico Ø Nike Tiger Woods Center; Nike World Headquarters Ø Texas Wild!; Fort Worth Zoo Ø Aquarium of the Pacific 3 D Digital Theater; Long Beach, California Ø Science Museum of Minnesota 3 D Digital Theater; St. Paul, Minnesota Ø REDCAT Theater (Walt Disney Concert Hall); Los Angeles, California Ø Fed. Ex Forum Time Center; Memphis, Tennessee Ø House of Blues – Cleveland, OH, San Diego, CA, and Atlantic City, NJ Ø Museum of Science & Industry, Chicago – Action! & U 505 – Chicago, IL Ø Universal Studios Hollywood – Revenge of the Mummy & Fear Factor Ø Dubailand Visitor’s Center – Dubai, UAE
Will Guest Technical Designer and Project Manager with 25 years experience in Themed Environment, Audio-Visual, and Film Design, Development, Production and Installation. Experience includes design, management, production, installation and operation of creative, architectural, show, audio-visual and animated system elements. Computer literate, experienced with software management, art and design programs. Project Manager Extensive training, practical knowledge and experience in production, fabrication, installation and operational methods for audio-visual, film, stage, display and interactive authoring. Education Current Certifications include many Industry- and OEM-specific certifications, such as ICIA’s CTS & CTS-I , Extron’s AVA and GCSS, several AMX ACE certifications, and Crestron’s certifications in Commercial and Residential Lighting and System Design. Professional Experience Present Project Engineer, Edwards Technologies, Inc. 2006 -2010 Manager of Installation Department, CCS Presentation Systems, Inc. 2002 -2006 Technical, Creative, Project Management, DRLA 1996 -2002 Director, Metavision 1995 -1996 Director Thematic Production, Greneker 1993 -1995 Vice President, Catalyst Entertainment Corp. 1991 -1993 Ride System Manager/Planning & Development, Universal Studios Hollywood 1989 -1991 Dimensional Design, Director of Project Management, EDI (Entertainment Design International – a creative subsidiary of Mitsubishi Major Projects • Space. Quest Casino (winner Thea/AOA) • Quest for Life (winner of four international awards) • Café Odyssey (winner Thea/AOA) • Exploration in the New Millennium (winner Thea/AOA) • Stratosphere • -Grand Casinos Tunica • The Silver Legacy Resort Casino • -LG Corporate 3 D theater • -Top Secret
Sudesh Maharaj Purchasing, Shipping/Receiving Manager: Sudesh Maharaj has over 13 years of experience working in equipment procurement for ETI. Sudesh oversees the ordering, purchase, shipping and receiving of millions of dollars of equipment for hundreds of projects yearly. From projects as small as an animated talking car to entire theme parks, Sudesh’s strategic and tactical planning and superior managerial skills ensure that every project is completed on time. Sudesh works on every project that is undertaken by ETI. Sudesh Maharaj Purchasing Shipping/Receiving Manager Major Projects: Ø Ø Ø Ø Ø Universal Studios Theme Parks; Florida, Hollywood, Beijing Legoland Theme Parks; California, Denmark, Germany, UK Game. Works, Multiple Locations Titanic Official Movie Tour Riverscape; Dayton Ohio Volkswagen Autostadt Visitor Center; Wolfsburg, Germany Casa Bacardi Visitor Center; San Juan, Puerto Rico Nike Tiger Woods Center; Nike World Headquarters World of Coca-Cola; Las Vegas, Nevada International Spy Museum; Washington, DC Texas Wild!; Fort Worth Zoo Aquarium of the Pacific 3 D Digital Theater; Long Beach, California Science Museum of Minnesota 3 D Digital Theater; St. Paul, Minnesota REDCAT Theater (Walt Disney Concert Hall); Los Angeles, California Fed. Ex Forum Time Center; Memphis, Tennessee Toyota Motor Sales, U. S. A. , Inc. – University, Lexus, Financial Services, Project Center North and Project Center South buildings; Torrance, California House of Blues – Cleveland, OH, San Diego, CA, and Atlantic City, NJ Museum of Science & Industry, Chicago – Action! & U 505 – Chicago, IL Universal Studios Hollywood – Revenge of the Mummy & Fear Factor Harrah’s Masquerade – New Orleans, LA
Jose Perez Production Manager: Jose Perez has over 18 years of experience working in A/V fabrication and installation for ETI. As production manager, Jose directly oversees the fabrication process for every system that ETI builds. He is certified in general electronics and electronics assembly, and is factory trained on a number of show control systems, including Peavey Media. Matrix and BSS Sound. Web. Jose Perez Production Manager In addition to his formal training, Jose’s greatest asset is his problemsolving ability, acquired from years of experience building media systems for a wide array of installations. Major Projects: Ø Universal Studios Theme Parks; Florida, Hollywood, Beijing Ø Legoland Theme Parks; California, Denmark, Germany, UK Ø Game. Works, Multiple Locations Ø Titanic Official Movie Tour Ø Riverscape; Dayton Ohio Ø Volkswagen Autostadt Visitor Center; Wolfsburg, Germany Ø Casa Bacardi Visitor Center; San Juan, Puerto Rico Ø Nike Tiger Woods Center; Nike World Headquarters Ø World of Coca-Cola; Las Vegas, Nevada Ø International Spy Museum; Washington, DC Ø Texas Wild!; Fort Worth Zoo Ø Aquarium of the Pacific 3 D Digital Theater; Long Beach, California Ø Science Museum of Minnesota 3 D Digital Theater; St. Paul, Minnesota Ø REDCAT Theater (Walt Disney Concert Hall); Los Angeles, California Ø Fed. Ex Forum Time Center; Memphis, Tennessee Ø Toyota Motor Sales, U. S. A. , Inc. – University, Lexus, Financial Services, Project Center North and Project Center South buildings; Torrance, California Ø House of Blues – Cleveland, OH, San Diego, CA, and Atlantic City, NJ Ø Museum of Science & Industry, Chicago – Action! & U 505 – Chicago, IL Ø Universal Studios Hollywood – Revenge of the Mummy & Fear Factor Ø Harrah’s Masquerade – New Orleans, LA
Roy Shankar Customer Service Manager: Roy Shankar Roy easily has the longest scheduled workday at ETI. Roy is on-call 24 hours a day, seven days a week for clients from Beijing, China to Dayton, Ohio. How does he do it? Fortunately for Roy, ETI products don’t require much service. It also doesn’t hurt that Roy has over a decade of experience at ETI, working in every aspect of A/V fabrication and installation. Roy’s experience and detailed knowledge of every system ETI installs gives him the ability to troubleshoot most problems over the phone, decreasing downtime and avoiding costly site visits. Major Projects: Ø Ø Ø Universal Studios Hollywood and Florida Warner Bros - California Lego Land - California Game Works – California Nextel - Las Vegas Treasure Island - Las Vegas Science Museum of Chicago Minnesota Science Museum Chicago Spy Museum Disneyland – California Disney World - Florida Cerritos Library - California
Engineering Upon approval to proceed the engineering staff will begin the engineering process, broken down into distinct processes below: Initial Schematic: Following a study of all project documents and an interview with the client (if necessary) the lead engineer on the project will determine that all equipment selected for the job is viable and cost effective for the intended use. At this time all issues with functionality and operability will be settled, and elements such as serviceability and maintenance issues will be addressed and resolved. Standards of cable manufacturers and types of cable required will be settled, and a study will be conducted to determine the best location for the equipment and the power and heat loads produced. This information, in turn, will be provided to the client for their use and approval. Once equipment locations have been determined floor and ceiling plans will be produced in Autocad showing all equipment locations and loads as well as all infrastructure required to support the system(s). This drawing set will be transmitted to the MEP engineer so a stamped permit set of drawings can be produced. Block Design: Engineering will proceed on the project at the block design level in order to achieve a 50% design for review by the client and/or operators to ensure that the design encaptures all elements desired, and that the system will function as required. This drawing set will be made available to all parties concerned for review and comment. Once the review and comments are returned a second and even third pass at the design will be made until any and all issues are resolved, Detail Design: After all issues have been resolved a final drawing set will be produced and presented that includes all floor and ceiling plans, block diagrams, and detailed design drawings will be produced for review and comment. This process will be repeated until the drawings are satisfactory to all concerned. They will then be stamped and issued for construction at which time rack and equipment fabrication will begin.
Quality Assurance (Cont’d) All products comply with all applicable international, federal, state, county and municipal laws, statutes, ordinances, codes and regulations. SOFTWARE All software programming shall meet manufacturers’ recommendations and best industry practices. All software programming will be performed by manufacturer-trained and authorized personnel. PERFORMANCE OF WORK A project manager and project engineer will be assigned to this project. All labor is performed in accordance with all applicable international, federal, state, county and municipal laws, statutes, ordinances, codes and regulations, including those pertaining to worker safety and hearing protection. ETI shall maintain an orderly work area and ensure that conditions meet industry standards for safety and work procedures at all times. PROCEDURES EQUIPMENT Design Engineers specify and approve all equipment. Equipment and materials shall be selected to reasonably: • Maximize service life • Resist scratches, scrapes, punctures, stains and mineral deposits where guests or staff come into direct contact with these materials • Resist sunlight, rain, frost and windblown dirt when exposed to such elements • Resist cracking, peeling, shredding, delamination, outgassing, fraying, discoloration and embrittlement • Be non-bio-supportive where guests can come into direct contact with these materials • Be resistant to damage from frequent cleaning in accordance with regular maintenance All products are installed and operated only in the manner for which they were designed, as indicated in the documentation supplied by the various manufacturers, and as established by in-house Design and Project Engineers.
Quality Assurance (Cont’d) FABRICATION Shop Technicians fabricate the systems in-house TESTING Pre-installation test and adjust –All equipment is tested and logged upon receiving –All sub-assemblies are tested before system integration –Upon successful completion of system integration, systems are re-tested and logged as tested and working The system is tested again once it is unpacked at the project site –to specification Post-installation test and adjust Systems are rigorously tested and adjusted post-installation prior to acceptance. On-site testing equipment, at a minimum, shall include: –Sound-level meter (peak and average reading) c/w calibrated microphone –Low distortion audio signal generator capable of sine wave, square wave, swept sine and pink noise output including a complete selection of generator output to standard audio adapters –Dual trace Oscilloscope, minimum 20 MHz with selection of audio to BNC adapters and proper test probes in good working condition –High quality VOM capable of accurate AC measurement to 10 KHz –CD player including cables and audio interface adaptors –Portable random-noise generator –Dual-channel FFT measurement system such as Smaart, Meyer SIM, or Apogee CORRECT with all necessary interface electronics, adapters and cables –“Pulse” type phase checker generator/receiver set ETI only uses professional test equipment. Non-professional test equipment or “home-built” test gear will never be used nor acceptable. SHIPPING Systems are shipped via qualified shippers with expertise in the types of equipment at hand. Systems are packed and crated with proper padding and supports.
Quality Assurance (Cont’d) DOCUMENTATION PROJECT HISTORY DOCUMENTATION Quality Control and testing information is maintained at ETI for the life of the product. All shipping, receiving, maintenance, operational records, and correspondence (both Owner and Vendor) concerning ETI’s systems are carefully documented and archived at ETI. This documentation includes, but is not limited to, records indicating: • Date products were purchased from vendors • Date products were integrated into systems • Date that the systems were delivered to the Client • All change and repair orders • Product Specifications -- All manufacturers’ product specifications as well as Declarations of Compliance/Conformity (as applicable) • Written Inspection Practices -- All products are tested upon arrival at ETI and logged via serial number • Evaluation Test Reports -- All complete systems as integrated by ETI are tested by shop engineers and logged in as acceptable or are adjusted until system conforms to specifications • Any and all changes/adjustments to the systems made on site are recorded and documented • Job Completion Form – Upon completion of installation and commissioning of equipment, an authorized representative of the Client must certify that all systems are working to satisfaction and as specified • Training Form – Upon completion of training, an authorized representative of the Client must certify satisfactory training of their selected staff OWNER’S MANUAL ETI will provide the Client with a detailed Owner’s Manual for the systems as installed. This Owner’s Manual will include, but is not limited to: • Product Performance Specifications -- System performance capabilities as developed by ETI designers and subsequently accepted by the Client are provided in the Owner’s Manual compiled by ETI • Product Maintenance Specifications -- Operational guidelines and maintenance requirements to reduce the risk of equipment failure or personal injury are provided in the Owner’s Manual compiled by ETI • Warranties -- Information pertinent to all manufacturer’s warranties are included in the Owner’s Manual • Suppliers -- A list of suppliers can be found in the Owner’s Manual. Certification of each supplier can be obtained upon request following completion of the design-engineering phase. • As-Built Drawings – Approval drawings revised to reflect as-built changes • Diagrams/Descriptions -- Any other diagram or information required for a complete description of the system(s)
Quality Assurance (Cont’d) SPARE PARTS A list of consumable and/or replacement parts is available to the Client upon request. TRAINING ETI will provide on-site training for Client’s audiovisual system operators, technicians and maintenance staff. Once our systems are installed and commissioned, an ETI Engineer/Project Manager will provide the designated staff with a course typically including but not limited to: OPERATIONAL TRAINING • Equipment operation and function • Equipment start, stop and shut down • Equipment automatic and manual operation • Factory training by sub-system or component suppliers as appropriate • Safety Information • Identification and review of manuals associated with each piece of equipment • Troubleshooting MAINTENANCE TRAINING • Periodic maintenance • Replacement of expendable/consumable materials • System troubleshooting • Fault recovery (if applicable) • Site maintenance information including impact of environment conditions (i. e. dust, heat, grease, etc. )  A list of all suppliers will be provided in the Owner’s Manual. Certification of each supplier can be obtained upon request.
Quality Assurance (Cont’d) TRAINING PROCEDURES & DELIVERABLES An ETI Project Manager/Engineer will provide on-site training to personnel designated by Client. This will take place after the systems are operational, but prior to the acceptance tests, unless otherwise agreed by Client. The training schedule will be developed in cooperation with the Client and submitted no later than two (2) weeks in advance of the first training class. At that time, ETI will submit to Client a schedule of topics to be covered during training as well as the estimated time required for each topic. Upon completion of the on-site training, ETI will provide Client with a copy of its training form for signature to certify that a complete and thorough training of the system installed has occurred. Client will also be provided with a videotaped copy of the on-site training to use for reference, review, and the training of new staff. Additionally, Client will be provided with an Owner’s Manual compiled by ETI. As described in the “Documentation” section of this document, the Owner’s Manuals provided with the system will include operational guidelines, maintenance requirements, and as-built documentation. CUSTOMER SUPPORT AND SERVICE PROFILE Number of Service Technicians on Staff: Typical on-site emergency service response time: Typical response time by phone: 7 24 -48 hours 0 -2 hours, 24 hours a day CLIENT SUPPORT RESOURCES • 24 -hour service technicians via telephone, pager, or e-mail for troubleshooting, repairs, service and other needs • Purchasing department for replacement needs • Frequently needed items in stock and ready to ship • Loaner equipment services available on request on selected equipment TRAINING RESOURCES ETI trains on-site technicians prior to leaving the premises. Training includes both Operational and Maintenance Training. The trained-on-site technicians must sign a completion form to certify that training has been completed.
Quality Assurance (Cont’d) Client will be provided with a videotaped copy of the on-site training upon completion for reference and ongoing training use. Please refer to the Training section for additional details. MANUFACTURER SERVICE / REPAIR AUTHORIZATIONS All repairs should be shipped to Edwards Technologies, Inc. at the following address: Edwards Technologies, Inc. 139 Maryland Street El Segundo, CA 90245 Attn: Service Department Each item should have a complete description of the problem and the owner’s information securely fastened to the equipment. The items will then be directed to the authorized service center for repair. If the equipment or part suffers an initial failure out of the box, all freight will be covered by ETI. CONTACT Customer support and service is managed under the direction of Roy Shankar, Customer Service Manager. He can be reached in the following ways: ETI : Cell phone: E-mail: 310. 536. 7070 310. 308. 0458 roy. [email protected] com Edwards Technologies, Inc. recommends text messaging after normal business hours or on weekends.
Environmental Sustainability At Edwards Technologies, Inc. , we believe in protecting the environment in as many ways as possible. Energy Star As an integral part of our business practices, we recommend using Energy Star rated equipment whenever possible to reduce energy usage and waste. One example of the products we highly recommend is the LCD monitors have several advantages over traditional monitors such as: -Smaller size -Less eyestrain -Lower power consumption -Less heat generation -Lighter weight -Better image contrast preservation AMX – Programming Through our control systems, such as AMX, we can program power management solutions to save energy and help reduce air pollution by putting equipment automatically into Standby mode when not in use. Through AMX programming, we can also turn equipment such as projectors and DVD players off at a specific time. Equipment that spends a large portion of time in Standby mode not only saves energy, but can save money by extending the life of your equipment.
Partial Client List Institutional - Museums/Zoos/Aquariums - Cerritos “Experience” Library - Chicago Museum of Science & Industry - Chisholm Trail Heritage Center - International Spy Museum - Pro Football Hall of Fame - Aquarium of the Pacific - Science Museum of Minnesota - Texas Wild – Fort Worth Zoo - Museum of Science, Boston - USC - UCLA - Natural History Museum, Los Angeles - Lincoln Presidential Library and Museum - Battle Stations 21 – USS Trayer BST-21 - Franklin Institute - Fort Worth Museum of Science & History - Health Museum, Houston TX - Discovery Place, NC - Discover Science Center, Anaheim CA - El Trompo Museum, Tijuana Mexico - National Infantry Museum, Fort Benning, GA Corporate - Visitor Centers/Auditoriums Conference Rooms/Special Events/Schools - Bacardi Visitors Center - Exxon - Galpin Aston-Martin - M&M’s World Academy - Tiger Woods Center (Nike World Campus) - University of Toyota - Toyota U. S. Headquarters - Volkswagen Autostadt - Boeing - Alliance Insurance - Nike Corporation - British Petroleum - Harvard Westlake, Los Angeles CA - Oaks Christian High School - University of Irvine, Irvine CA
Partial Client List (Continued) Entertainment Theme Parks/Entertainment Centers/Casinos/Special Events/Theaters - LEGOLAND Parks (multiple locations) - Harrah’s Casino’s - REDCAT Theater - Kirk Douglas Theater - Titanic Official Movie Tour - Warner Bros. Movie World - Universal Parks (multiple projects) - Universal Studios Beijing - Circus Hotel & Casino - New York Hotel & Casino - Stratosphere Hotel & Casino - Knott’s Berry Farm - Dollywood Theme Park - F 1 Theme Park Hospitality - Retail/Shopping Centers/Restaurants/Nightclubs/Hotel & Resorts - Dick Clark’s American Bandstand Grills - Disney Stores; Levi’s; Universal Studio Stores; LEGO Retail, LEGO Lifestyle Int’l - House of Blues - Opry Mills Lifestyle Center - Anaheim Garden Walk Lifestyle Center - Rangers Alley Lifestyle Center (Texas Rangers) - Perkins Rowe Lifestyle Center (Louisiana) - Van’s Retails Stores and Skate Parks - World of Coca-Cola - Margaritaville(s) - Marriott Resorts - Ritz Carlton - Beverly Hilton Hotel - Lotte Resort (Korea) - Pelican Hill Resort - Anaheim Garden Walk - Great Wolf Lodge (Multiple locations High Tech interactive play and resort settings. )
Craig Thomas Discovery and Visitor Center Project Craig Thomas Discovery & Visitor Center Nature of Facilities Visitor Center Client Grand Teton National Park Date of Completion August 2007 Scope of Work Engineering, fabrication, installation, training and documentation for audio, video , and show control systems. Challenges/Solutions • The “Video Rivers, ” three strips of walk-over glass flooring, having a rear-projection screen membrane laminated within. This allows for nine video-projectors (three per “river”) recessed into pits below floor level to create images on the glass floor. An associated stereo audio track plays from speakers located in the scenic elements nearby. The rivers are an integral part of three themed attraction areas named “Preservation”, “People”, and “Place”. • The “Mountaineering”, “Geology”, and “Backcountry” exhibits employ individual flat-panel video-displays installed into various scenic elements. In the case of Mountaineering and Backcountry, audio plays through associated speakers. Geology is a smaller display forming part of the “Place” attraction. • • • The “Daily Bulletin” flat-panel video-display presents content produced locally at the editing suite in the office space of the visitor center. The “Orientation Model” exhibit is where a Ranger uses a laserdisplay projected onto a topographical relief-map to aid live presentations. The “Show-control” system allows staff to control the exhibits from the main reception-desk, the A/V racks, or the Video Rivers pits. The control system was set up to allow ETI staff to access the system remotely for trouble shooting and monitoring purposes. Installing the projectors below the floor for the Video Rivers was a physical challenge as was the preparation of media. ETI worked closely with the producers of the media to ensure the design intent was met, advising on, media format requirements and programming the synchronized nine channel playback system.
Digital Signage captivate Health Panel Network (Captive Media) Install 320 42” Panasonic display and Player PC’s nationwide for “Health and Sports Club’s”. Within 4 months of signing the contract ETI built a project management team to configure the PC’s, install player software, and installation of PC’s, display’s, power and network connections. entertain interact Eaturna Band food “Ralph’s grocery stores” Pilot program for Eaturna. Within 6 weeks of signing of the contract ETI built a project management team to install 20 locations in southern California with standalone Video Flyers (display with player built-in. ) World Sports Bar & Grill (SEGA) Opening end of June 2008. ETI is installing plasma screens with an Omnivex platform (software program) that will serve as a welcome and menu display store wide. ETI will be monitoring and updating content produced by ETI from our headquarters in El Segundo. In addition the software program includes RSS sports feeds, and real-time interaction. Mc. Donald’s “Mc. TV” ETI launched Mc. TV in the early 80’s in 400 locations. ETI was responsible for the system design, installation and 24/7 maintenance. Also created and distributed monthly programming. Currently ETI is in conversations (under NDA’s) with other networks to develop similar Digital Signage roll-outs.
Digital Signage Network Step by Step Process captivate Step 1: Conduct a brainstorming session with key senior management to determine the goal and purposes of the network. Key Questions include: • Why do we want a network? (Is this for our customers, employee’s, visitors, etc? ) • • entertain interact What will be the benefit to our company? What examples of networks have we seen that we like? Why? We don’t like? Why? • What do we want on the network? Information: temperature, date, time, stock quotes, news, emergency information, holiday or seasonal, etc. Promotion: any items, products, companies, services, to be promoted in the building? How often do you want to update? Entertainment: what would be of interest to our customers, employees, visitors, etc? How often do you want to update? • Where do we want the monitors located (To be determined LCD’s, and/or plasmas, projection systems, etc. )? • Budget: Has a budget been established to set-up and maintain the network? • Do we want to sell ad space on the network? If so, what space would be allocated (1/2 of the screen, full screen, scrolling text only, Logo in corner, etc? ) • Who in their company will be responsible for coordinating, organizing in-company content, (option) selling the ad space*, etc. with the digital signage company? *Note: ETI will manage and upload the provided content by the company and advertisers. inspire Step 2: Share this information with the ETI. Ask that we send you a proposal for the equipment, out-of-house content procurement (i. e. subscription services to news, temperature, time, financial news, etc. , ) daily, weekly, monthly content scheduling, and equipment maintenance.
Digital Signage Network Step by Step Process (Continued) captivate Step 3. On-site visit by ETI. Based on the visit the proposal may be adjusted based on unknown information discovered on site or in the meeting. Step 4. Contract negotiated and signed by both companies. Step 5. TBD% deposit to ETI. entertain interact inspire Step 6. Installation to begin 4 – 6 weeks from date of signed contract. Step 7. On-going Network Management to begin day of installation and approved content delivered.