World Record PROJECT — Breaking or making a

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”World Record” PROJECT - Breaking or making a world record By Elisa ’tirehtööri' Kemppainen, Meri Kukkonen, Suvi-Pauliina Peräsarka, Maria Markova, Alina Kadomtseva

BACKGROUND • We wanted an event that is: • Unique, not serious, flexible, low cost, easy and fast to carry out → World Record • Brake already existing record or make a completely new one • Criteria for the record • Group record, without or with minimum amount of equipment and easy to make official: Recordsetter → Largest Indoor Group Hug 11 February 2018 W o r l d R e c o r d 2

STUDENTS’ OBJECTIVES • To improve how to work as a team • To successfully plan, market, execute and evaluate an event • Bringing students and staff of KUAS together and doing something as a group • To complete the course with knowing that we did our best 11 February 2018 W o r l d R e c o r d 3

IMPLEMENTATION • Planning – weeks 6 to 11 • Plan B – Largest Indoor Group Hug While Standing On One Foot • Marketing – weeks 12 to 13 • Inquiry, posters, FB page, newsletter etc. posts • Preparing – week 14 • Go. Pro, tickets, playlist • THE EVENT – 8. 4. • Feedback – week 16 • Inquiry • Finalizing the written part of the project – weeks 17 to 20 • Final seminar – 21. 5. 11 February 2018 W o r l d R e c o r d 4

WHEN IS THE EVENT ORGANIZED INQUIRY RESULTS • RESULTS 11 February 2018 W o r l d R e c o r d 5

MARKETING 11 February 2018 W o r l d R e c o r d 6

THE EVENT 11 February 2018 W o r l d R e c o r d 7

11 February 2018 W o r l d R e c o r d 8

GETTING FEEDBACK INQUIRY RESULTS 4, 31 11 February 2018 W o r l d R e c o r d 9

FEEDBACK FROM THE PARTICIPANTS POSITIVE NEGATIVE + + - Idea Music Backup Plan Atmosphere Informing Delay “I really liked the event. Feels great to be part of something bigger. You managed to bring people around for just one hug, well of course for the world record but I think people needed the hug more. Peace!” 11 February 2018 W o r l d R e c o r d 10

WHAT COULD WE HAVE DONE BETTER? • Think ways to activate people • How to get more participants? • Used the time (11: 30 -12: 30) more efficiently • Or even held the event at different time of the day • Problem: What time would have actually been better? • Used info-TV as a part of marketing 11 February 2018 W o r l d R e c o r d 11

IN WHAT WERE WE SUCCESSFUL? • We are currently holders of a world record! • Working successfully as a team • Marketing: networking, using official channels (KUAS, KAMO) • Time management was well-planned • Project details i. e. verifying fire safety regulations and legislation (usage of pictures and Spotify) • Having a backup plan • Gathering feedback 11 February 2018 W o r l d R e c o r d 12

ASSESSMENT • A successful project needs a leader • Active team members • Motivation and open mind are required • Prepare properly; importance of the planning • Written documents must be done during the project • Be aware that there might be spontaneous increase in budget (entrance tickets; low cost) 11 February 2018 W o r l d R e c o r d 13

APPLICATION OF THE PROJECT AND OPPORTUNITIES TO CONTINUE • World Record video could be used for promoting Kajaani University of Applied Sciences • Team is willing to discuss further cooperation with KUAS • Possibility for another project • Trying to brake the original record of Largest Indoor Group Hug involving 118 participants • Or a whole another world record? 11 February 2018 W o r l d R e c o r d 14

WE WANT TO THANK YOU 11 February 2018 W o r l d R e c o r d 15

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