Word Power 南京五中 黄祖明 方玉勇
Blank-filling Advertisements (advertise) are an important ______ part of life. They use lots of persuasive ______ (persuade) and exciting (excite) images to _______ sell products or services. Generally ____(general) speaking, there are two main types: ______ commercial (commerce) ads and PSAs. They do not always tell you the _______ (true). We should truth be ____(care). careful Question: How are these new words formed?
More examples: Root derivatives/new words healthy interesting dependent useful difficulty weekly week
Competition: Think more words that are created this way. Which group can win ? The group that has the most words wins.
How to form adjective from nouns and verbs? Wu Ping: Do all ads play tricks on people? Wu Hong: No. PSAs use some of the same methods as commercial ads, like Using persuasive language and exciting images, suffixes but they are not meant to trick us. commerce N. commercial persuade V. persuasive excite V. exciting
Noun Verb +y +ly +ic +al +ous +ful +ed +ing +ive Can you think health of more week examples? hero origin danger help amaze excite attract healthy weekly heroic original dangerous helpful amazed exciting attractive
Exercise: Best Clothing Shop Possible answers: (1) lovely (2) attractive (4) creative (5) fantastic (7) friendly (8) competitive (10) lucky (3) boring (6) exciting (9) famous Let’s learn more about suffixes.
Suffix Meaning Examples(adj. ) -ical having the quality of medical, electrical -able having the quality of enjoyable, reasonable -ous like, full of dangerous, adventurous -ful characterized by -less without joyful, mouthful cloudless, hopeless
Puzzle 用所给单词的形容词形式填空！ Hidden word 1 commerce c o m m e r c 2 health h e a l 3 hero h e r o 4 attraction a t t r a c t 5 help 6 excitement 5 h 7 origin e x c i 8 danger o r i g i n 8 d a n g i t a l 1 h y 2 i c 3 i v e 4 e l p f u l t i n g 6 a l 7 e r o u s Food and ____ are quite important to clothing our human beings.
Active show Suppose you are a book seller. You want your customer to buy a new book called ‘English Literature’. How can you make your customer buy it? Make a dialogue with your partner and then have it presented. learn more about sales and marketing
Useful expressions: Product What do they mean? Market research Sales and marketing Can you have a guess? Sales/marketing department Consumers Market share Sales target Market leader High quality Sales figures
Practice: B Possible answers: (1) product (2) market share (3) sales figure (4) consumers (5) high quality (6) market research (7) sales/marketing department (8) Sales target (9) market leader (10) sales and marketing Exercise for consolidation
product figure sales consumer quality discount I want to buy some milk ____ from the products shop. ____of milk usually go up during Sales this time. I like ‘Fresh’ milk very much because this band usually has a good____. Recent sales ____ quality figures show that it is popular among consumers. The _______. shop also gives much _______ of 10 per discount cent for cash. `Why don’t you have a try?
Homework 1 Finish the Ex on Page 91. 2 Make good preparation for Grammar and Usage.
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