Скачать презентацию with Chuck Underwood Generational Strategy In The Скачать презентацию with Chuck Underwood Generational Strategy In The

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with Chuck Underwood with Chuck Underwood

Generational Strategy In The Marketplace Ø Market Research Ø Development of Products & Services Generational Strategy In The Marketplace Ø Market Research Ø Development of Products & Services Ø Marketing Research Ø Marketing, Advertising, Public Relations Ø Selling & Customer Service Ø Legislative Relations Ø Volunteerism

Silents Birth Years: 1927 – 1945 Current Age: 63 to 81 # Born: 46, Silents Birth Years: 1927 – 1945 Current Age: 63 to 81 # Born: 46, 582, 000 Formative Years: ’ 30 s to early ’ 60 s

Silents Depression Line Job WW II Silents Depression Line Job WW II

Silents The American High Cold War Silents The American High Cold War

Silents “Never had American youth been so withdrawn, cautious, unimaginative, indifferent, unadventurous, and silent. Silents “Never had American youth been so withdrawn, cautious, unimaginative, indifferent, unadventurous, and silent. ” William Manchester

Silents The Organization Man (1956) “The book that defined a generation” Silents The Organization Man (1956) “The book that defined a generation”

Silents “… born twenty years too soon. ” Jeane Kirkpatrick Silents “… born twenty years too soon. ” Jeane Kirkpatrick

Silents ♫ “It’s so nice to have a man around the house. ” ♫ Silents ♫ “It’s so nice to have a man around the house. ” ♫ Dinah Shore 1950

Silents The Sexual Revolution Silents The Sexual Revolution

Silents The Feminist Movement Silents The Feminist Movement

Silents “I have a dream today!” MLK, Jr. 1963 Silents “I have a dream today!” MLK, Jr. 1963

Silents Today Pent-up desire to live ! Experiment Take a chance Silents Today Pent-up desire to live ! Experiment Take a chance

Silents “We became apolitical. Safe. Silent. And boring. ” “It’s our time…. ” Frank Silents “We became apolitical. Safe. Silent. And boring. ” “It’s our time…. ” Frank Kaiser suddenlysenior. com

Silents Marketing To Silents Connect With Grandchildren Think And Act Young Love To Travel Silents Marketing To Silents Connect With Grandchildren Think And Act Young Love To Travel

Silents Disney World TV spot Silents Disney World TV spot

Silents Sony Camcorder Silents Sony Camcorder

Silents Silent-specific: Ø Focus groups Ø Itineraries and schedules Ø Print, TV advertising Ø Silents Silent-specific: Ø Focus groups Ø Itineraries and schedules Ø Print, TV advertising Ø “Business is picking up”

Silents Green Stamps, Yellow Stamps, Plaid Stamps Silents Green Stamps, Yellow Stamps, Plaid Stamps

Silents $50 off Free Goose $100 off Silents $50 off Free Goose $100 off

Boomers Birth years: 1946 – 1964 Current age: 44 to 62 # born: 79, Boomers Birth years: 1946 – 1964 Current age: 44 to 62 # born: 79, 907, 844 Formative years. : ’ 50 s to early ’ 80 s

Boomers Baby Boomer Bash Concert Series Boston Pops Boomers Baby Boomer Bash Concert Series Boston Pops

Boomers Print ad - Taylor Guitars Boomers Print ad - Taylor Guitars

Senior Citizen Retiree Aging Golden Years Silver Years Prime Time Mature Boomers Senior Citizen Retiree Aging Golden Years Silver Years Prime Time Mature Boomers

Boomers Cadillac Boomers Cadillac

Boomers TV spot - Cadillac Boomers TV spot - Cadillac

Boomers Capital One “The Generations Mastercard” Boomers Capital One “The Generations Mastercard”

Boomers TV spot - Fidelity Investments Boomers TV spot - Fidelity Investments

Boomers Fidelity Investments Boomers Fidelity Investments

Gen. X Birth Years: 1965 – 1981 Current Age: 27 to 43 # born: Gen. X Birth Years: 1965 – 1981 Current Age: 27 to 43 # born: 58, 541, 842 Formative Years: ’ 70 s, ’ 80 s, ’ 90 s

Gen. X TV spot – Best Buy Gen. X TV spot – Best Buy

Gen. X “Gen. X men have intentionally slowed down their careers to be better Gen. X “Gen. X men have intentionally slowed down their careers to be better fathers…”

Gen. X Print ad: T-Mobile Gen. X Print ad: T-Mobile

Gen. X Self-focused and Peer-focused Gen. X Self-focused and Peer-focused

Gen. X “Young Reader Publications” Gen. X “Young Reader Publications”

Gen. X ü ü ü Attitude!! Edgy Cynical Fun Retro After - Sale Warranty Gen. X ü ü ü Attitude!! Edgy Cynical Fun Retro After - Sale Warranty

Gen. X TV spot – Chevy Cavalier Gen. X TV spot – Chevy Cavalier

Gen. X ü Street Smart ü Cut The Hype ! ü Anti-Commercial Gen. X ü Street Smart ü Cut The Hype ! ü Anti-Commercial

Gen. X TV spot - Sprite Gen. X TV spot - Sprite

Millennials Birth Years: 1982 – Present Current Age: birth to 26 # Born: 80, Millennials Birth Years: 1982 – Present Current Age: birth to 26 # Born: 80, 000+ Formative Years: 1980 s to 2010 s

Millennials U. S. Army recruitment ad “The most important decisions start with the most Millennials U. S. Army recruitment ad “The most important decisions start with the most important people. ”

Millennials Melinda & Bill Gates Warren Buffet Millennials Melinda & Bill Gates Warren Buffet

Millennials Cause Marketing Millennials Cause Marketing

Millennials “… support the legalization of Los Angeles’s workforce” American Apparel Millennials “… support the legalization of Los Angeles’s workforce” American Apparel

Millennials Macy’s – cause marketing Millennials Macy’s – cause marketing

Generational Strategy 1. Understand each generation’s unique formative years… 2. Understand each generation’s unique Generational Strategy 1. Understand each generation’s unique formative years… 2. Understand each generation’s unique core values… 3. “Connect” with each generation in the workplace, marketplace, and living room.

Nine Hours Amazon. com Nine Hours Amazon. com

Contact Chuck The Generational Imperative, Inc. 1343 Fleming St. Cincinnati, OH 45206 513 – Contact Chuck The Generational Imperative, Inc. 1343 Fleming St. Cincinnati, OH 45206 513 – 221 - 1973 chuck@genimperative. com www. genimperative. com