WIPO-IFIA INTERNATIONAL SYMPOSIUM ON THE COMMERCIALIZATION OF INVENTIONS

WIPO-IFIA INTERNATIONAL SYMPOSIUM ON THE COMMERCIALIZATION OF INVENTIONS IN THE GLOBAL MARKET organized by the World Intellectual Property Organization (WIPO) and the International Federation of Inventors’ Associations (IFIA) in cooperation with the Korean Intellectual Property Office (KIPO) and the Korea Invention Promotion Association (KIPA) Seoul, December 4 to 7, 2002 TECHNOLOGY TRANSFER THROUGH ONLINE SERVICES AND DATABASES GLOBAL ONLINE MARKETPLACE FOR TECHNOLOGY TRANSFER Document prepared by Mr Mr. Joseph Wyse, Vice-President, Intellectual Asset Management (IAM) Consulting Services, yet 2. com, Cambridge, Massachusetts (USA) 1

Online Technology Transfer Marketplaces Have a Role in Effective Intellectual Asset Management • Provide a cost-effective means to extract value from R&D • Opportunity to buy vs. making speed time to market • Feedback on the value of technology “Intellectual Asset Management -The IAM Process” 2 Pricewaterhouse. Coopers, LLP

Who is yet 2. com? 1. Provider of world–leading global online marketplace for technology transfer – www. yet 2. com 1. Mission to help technology companies to extract value from their intellectual property through licensing 2. A well-funded company founded in 1999 with venture capital and strategic investors Strategic investors include world R&D leaders: Bayer AG, Caterpillar, Du. Pont, Siemens, NTT Leasing, and Procter & Gamble 1. Global organization with representation in USA, Europe and Asia 3

yet 2. com’s Complete Solution Marketplace Software Consulting & Services 4

yet 2. com Marketplace q q q Monetize technology assets Marketplace Software Innovate faster by finding valuable technology Find solutions to technical problems Consulting & Services 5

The Marketplace Technology Developers Access to over 25% of world’s R&D Technology Commercializers Tech 2 Host Du. Pont. com Honeywell. com Small Co. Aerospace Telecom Computing Automotive Client users Tech. Paks Tech. Needs Yet 2. com Tech of the Week Tech. Promo User base Independent of over 58, 000 worldwide Large Co. Employees Electronics Chemicals Syndication partners 6 Partner User Base ITRI Fuyo Techno Library NASA Tech. Briefs User base of over 200, 000 worldwide

www. yet 2. com Homepage 7

yet 2. com Consortium …many of whom have completed deals worth millions of dollars with the support of yet 2. com 8

Our Reach goes Beyond our Corporate Members yet 2. com Penetration of Top Patent Holders by Industry 100 90 80 70 yet 2. com penetration (%) % of Top 25 with registered users % of Top 50 with registered users % of Top 10 with Corporate Memberships 60 50 40 30 20 10 to r s ch i. C Se m ar m a & on d B uc io te co m le Ph 9 Source: TR Patent Scorecard 2002, yet 2. com Te g pu om C er A tin ce os pa o ut A m he C El ec tr o ni cs ic al 0

Corporate Level Participating in yet 2. com Marketplace Distribution of over 58, 000 registered users 10

Efficient Intellectual Asset Management Tech. Paks Out-Licensing Solutions Tech. Needs Yet 2. com In-Licensing Solutions Tech of the Week Tech. Promo • Licensing $’s (more and faster) • Time to Market • New Opportunities Deals 11 • Address Capability Gaps • R&D Efficiency

In-Licensing Methodology and Solutions Tech. Needs Yet 2. com Deals Deal Facilitation Marketing • Facilitate negotiation • Display on processes via yet 2. com website consulting • Promote via • Value individual targeted e-mail opportunities campaign • Draft agreements • Feature as Tech. Needs Challenge on site • Market via direct contacts to technology providers 12 Assessment & Packaging • Assess inlicensing opportunity through interviews & internal analysis • Prepare marketing package: “Tech. Need” • Plan detailed marketing approach Needs Identification • Identify most important and urgent technology gaps

In-Licensing: Our Goals üHelp define a company’s corporate strategy üHelp companies to identify, collect and articulate technology needs within their organization üHelp companies describe their needs to the external world in an anonymous way üAssist companies to identify potential solution providers (and focus resources on core competencies) üFacilitate the technology acquisition process 13

yet 2. com Tech. Needs Format 14

We Drive Connections Through Tech. Needs • Tech. Needs program drives 1. 5 introductions per listing – 245 Introductions on 159 Tech. Need listings • When we actively market, success rate doubles – On-line and targeted e-mail promotion – Relationships with hundreds of Licensing Executives and Corporate Officers 15

Out-Licensing Methodology and Solutions Tech. Paks Yet 2. com Technology Identification and Evaluation • Rate market interest on patents using proprietary analysis • Identify valuable technologies within a portfolio • Evaluate top technologies to determine value maximizing strategy Assessment & Packaging • Assess licensing opportunity through interviews and internal analysis • Prepare marketing package: “Tech. Pak” • Plan detailed marketing approach Marketing • Display on yet 2. com website • Promote via targeted e-mail campaign • Feature as Tech of the Week on site and in syndication • Market via direct contacts to potential buyers 16 Deal Facilitation • Facilitate negotiation processes via consulting • Value individual opportunities • Draft agreements Deals

Out-Licensing: Our Goals üDevelop customer specific solutions üHelp define corporate licensing strategy üHelp companies to identify and manage valuable technologies within their organization üAllow companies to prioritize their intellectual asset portfolio üAssist in the packaging and active marketing of technologies available for license üFacilitate technology transfer deals 17

yet 2. com’s Tech. Pak Display Tabbed access to key sections Corporate branding at provider’s discretion Images to quickly communicate use Summaries for rapid understanding 18 Easy access to greater detail

yet 2. com - It’s Working! ü 3 Introductions/business day -- over 1, 000 to date -- roughly half from listed Tech. Needs üMarket becoming more and more efficient üDeals being completed… 19

Our Solutions Tend to be Large Deals for Later Stage Technology – 7 deals announced; dozens in late-stage negotiations -- NPV range of $2– 10 million Buyer/Seller Technology Stage of Development Seller demographics Chroma. Dex/Bayer Fully developed Glabal 200 Chem/Pharma Caterpillar/AMT Prototype Small motion technology firm located in the US Battelle/Dupont Commercialized Fortune 100 Chemical Curtiss Wright/AMT Prototype Small motion technology firm located in the US Revlon/PG Commercialized Fortune 100 Consumer Products Proterra/Honeywell Commercialized Fortune 100 aerospace/electronics 20 Tech Application Component to product less than a year from market Early stage component Component to product less than a year from market Fully developed product

Keys to Success: yet 2. com’s Valuable Network ü Largest network of in-the-field professionals across the globe ü Relationships with key technology licensing executives – access to over 25% of the world’s R&D capacity ü Private networking meetings with CTOs and heads of R&D of leading global 1, 000 technology companies ü Technology-specific gatherings between companies searching for technology and leading solution providers ü User base of over 58, 000 users from thousands of companies world-wide 21

Keys to Success: yet 2. com’s Three Prong Approach ü Marketplace provides exposure for technologies and information on market demand in technologies ü Consulting services support to clients to: ü Identify the right technologies for technology transfer ü Determine the appropriate strategy for managing intellectual assets ü Facilitate introductions, negotiations and deal closing ü Software solutions to assist clients by: ü Hosting client branded marketplaces ü Managing knowledge capture and dissemination to R&D 22

The Global Impact “yet 2. com is accelerating the transfer and adoption of technology, creating new efficiencies in the global economy” Ben du. Pont, President & Founder yet 2. com 23