Win Listings and Convert Buyers with Facebook (Part 2)
Burke Smith – Career Highlights • Chief Communications Officer at HSA Home Warranty • Founder of Your. Net. Coach, Founder of ipay. One, Executive Team at Prudential California Realty • Licensed California Broker & Real Estate Coach/Consultant/Trainer • Personally responsible for over 1000 closed real estate transactions • Featured on CNN & in the New York Times • Nominated 2 years in a row Inman Innovator of the Year Clients have closed over $25 billion in residential real estate !
Brian Geick – Career Highlights • Graduate from UW-Madison • Marketing and Logistics at WSDC • Marketing and Promotions at ESPN Radio • Social Media Intern at Monona Terrace • IT and Social Media Consultant at American Family Insurance • Social Media Specialist at HSA Contact: Hi! Phone: 608 -798 -6001 ext. 6410 Email: Brian. Geick@online. HSA. com
Live Tweet Follow Us @HSAHome. Warranty #HSAWebinar
HSA Social Media Resources Click to expand
Social Media Resources • • Webinar Recordings Slides Facebook Tutorials Quick Help Videos
Social Media Resources • Email Signature – Outlook & G-Mail • Exporting Email Contacts • These Slides • A recording of this webinar • Checklist
Recap • • • Pages vs Profiles vs Groups Creating a Page Invite Friends & Share Your Page Basic Recommendations New Posting Features – Highlight, Pin, Milestones
Importance of Social Media
Importance of Social Media
Recommendations
Recommendations 90% Of consumers trust peer recommendations 14% trust advertisements
Recommendations • Category: – Company & Organizations – Local Business & Place • Valid address
Using Email Contacts to Build Your Audience
Facebook URL http: //www. facebook. com/pages/HSA-Home-Warranty/39865544017766454852 (78 Characters) vs www. facebook. com/HSAHome. Warranty (32 Characters)
Facebook URL Requirements • 1 st Page or after 25 Likes • http: //www. facebook. com/usern ame • Edit Page > Update Info > Username
Facebook URL Guidelines • Your username should be straightforward and easy to remember • As close as possible to the name of your business • Choose carefully usernames are permanent and non-transferable • If you enter your username incorrectly you may change it ONCE • Use only alphanumeric characters (a-z, 0 -9) • You may include periods and capital letters to make your username easier to read, but these won't affect how people find your Page For example, www. facebook. com/HSAHome. Warranty and www. facebook. com/HSA. Home. Warranty go to the same Page.
Facebook URL Don’t Forget to Take it Offline • • Fliers Brochures Business cards And all other marketing material
Email Signature Brian Geick Social Media Specialist HSA Home Warranty Brian. Geick@onlinehsa. com
Email Signature Outlook
Email Signature G-Mail
Page Apps • Need Free Account
Upcoming Topics Adding your website to Facebook
Upcoming Topics Edge Rank The formula used to determine if your post will show up in your fans news feed.
Upcoming Topics Mobile Likes QR Codes
Win Prizes Post on our page and be entered into our monthly fan drawing
Review Add a Recommendations Box Get a Custom URL Export Email Contacts Add FB Link to Your Email Signature Add Apps To Your Page
Engagement is not about the quantity of your followers but the quality of your interactions with them.
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