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WIC Nutrition Program Presented by Cheryl Levendoski WIC Program Director WIC Nutrition Program Presented by Cheryl Levendoski WIC Program Director

Mission Statement The mission of the Wisconsin WIC program is to promote and maintain Mission Statement The mission of the Wisconsin WIC program is to promote and maintain the health and well-being of nutritionally at-risk pregnant, breastfeeding and postpartum women, infants and children.

WIC Provides • • Nutritious supplemental foods Nutrition education Breastfeeding education and support Referrals WIC Provides • • Nutritious supplemental foods Nutrition education Breastfeeding education and support Referrals to other needed health & community resources

Certification Requirements ü Categorical Eligible ü Wisconsin Residence ü Meet Income Eligibility Certification Requirements ü Categorical Eligible ü Wisconsin Residence ü Meet Income Eligibility

Current Income Eligibility • Family Size Weekly Monthly Annually • 1 $364 $1575 $18889 Current Income Eligibility • Family Size Weekly Monthly Annually • 1 $364 $1575 $18889 • 2 $488 $2111 $25327 • 3 $611 $2648 $31765 • 4 $735 $3184 $38203 • For July 2007 through June 2008

Health Care Sources Health Care Sources

Public Health Madison & Dane County Public Health Madison & Dane County

Race & Ethnicity Race & Ethnicity

Languages • • • Spanish - 1677 (23%) Hmong – 100 Vietnamese, Laotian, Cambodian Languages • • • Spanish - 1677 (23%) Hmong – 100 Vietnamese, Laotian, Cambodian – 9 Russian – 4 Other – 68 (Albanian, Mandarin, Korean, French) • English as their 2 nd Language - 690

ROSIE (Real-time Online Statewide Information Environment) https: //www. rosiewi. org/ • Collects & processes ROSIE (Real-time Online Statewide Information Environment) https: //www. rosiewi. org/ • Collects & processes WIC data • Web-based, centralized system • Uses data to create standard & ad hoc reports

Breastfeeding Incidence 10/01/06 -09/30/07 • Breastfeeding Incidence 75. 4% • Statewide comparison 63. 1% Breastfeeding Incidence 10/01/06 -09/30/07 • Breastfeeding Incidence 75. 4% • Statewide comparison 63. 1%

Breastfeeding Duration All Infants Duration Statewide Comparison 1 month 62. 8% 52. 7% 3 Breastfeeding Duration All Infants Duration Statewide Comparison 1 month 62. 8% 52. 7% 3 months 58. 8% 45. 9% 6 months 42. 9% 25. 4% 12 months 23% 11. 2%

Wisconsin WIC Program Funding Allocation Caseload • <1000 – $10. 65 x 12 mo Wisconsin WIC Program Funding Allocation Caseload • <1000 – $10. 65 x 12 mo • 1000 -2500 - $9. 59 x 12 mo • 2500 -5000 - $8. 53 x 12 mo • >5000 - $7. 47 x 12 mo** (Current Caseload of PHMDC WIC – 6315)

Wisconsin WIC Funding Allocation (continued) • • High Risk – $54** Interpreters Needed - Wisconsin WIC Funding Allocation (continued) • • High Risk – $54** Interpreters Needed - $34** Breastfed Infants - $120** Geographic Data ** per capita rate

PHMDC WIC Program Funding (effective 7/1/07) • Assigned Caseload – 6315 (Jan 07 – PHMDC WIC Program Funding (effective 7/1/07) • Assigned Caseload – 6315 (Jan 07 – 6170, Oct 07 - 6475) • Funding - $940, 248 (initial 2007 funding - $906, 831)

Other 2007 Funding Under WIC Contract • Farmers Market - $6, 021 • WIC Other 2007 Funding Under WIC Contract • Farmers Market - $6, 021 • WIC Infrastructure – Management Training $1, 100 x 2 projects - $2, 200 • Breastfeeding Peer Counseling - $7, 500 x 2 projects - $15, 000 • Immunization - 0

TOTAL Funding $963, 469 TOTAL Funding $963, 469

WIC Authorized Grocery Stores & Pharmacies in Madison & Dane County 33 Grocery Stores WIC Authorized Grocery Stores & Pharmacies in Madison & Dane County 33 Grocery Stores 19 Pharmacies 2006 Revenue - $3, 442, 397

Farmer’s Market Nutrition Program Madison & Dane County WIC participants allocated $57, 615 to Farmer’s Market Nutrition Program Madison & Dane County WIC participants allocated $57, 615 to buy fresh fruits, vegetables, and fresh cut herbs at approved farmers’ markets in 2007 growing season

2007 Hunger Survey Madison & State Ave Dane Co 2002 comparison (1208 households) (627 2007 Hunger Survey Madison & State Ave Dane Co 2002 comparison (1208 households) (627 households) (19, 582 households) Low Food Security 58% 51% 49% (+ or – 3) (+ or – 2) (+ or – 4) Very Low Food Security 18% 15% 21% (+ or – 2) (+ or – 1) (+ or – 3)

Figures Ø WIC serves nearly 1 of every 2 infants & nearly 1 of Figures Ø WIC serves nearly 1 of every 2 infants & nearly 1 of every 4 children in Wisconsin Ø Each $1 investment in WIC services prenatally yields $2 -$4 in health care savings in the 1 st 60 days of life

Questions? Thank you for your support of the Public Health Madison and Dane County Questions? Thank you for your support of the Public Health Madison and Dane County WIC Program