Why This Campaign Libraries are popular but

Why This Campaign? • Libraries are popular, but taken for granted. • Libraries are ubiquitous, but not often visible. • Libraries are unique, but facing new competition.

@ your library® External Goals • Increase Americans’ commitment to libraries and their understanding of the value of libraries and librarians • Increase library usage

@ your library® External Goals • Bring librarians to table at public policy discussion: intellectual freedom, equity of access, digital divide

@ your library® External Goals • Encourage librarianship as a profession • Bring librarians to the table on key public policy issues • In the long term, increase funding/support for libraries and librarians

@ your library® Internal Goals • Ensure campaign is useful to libraries of all types • Create tools to help librarians promote value to specific audiences

Core Messages Libraries are changing, dynamic places. Libraries are places of opportunity. Libraries bring you the world.

Priority Audiences USERS/POTENTIAL USERS Key to future of libraries Students Parents INFLUENTIALS Decision-makers and library users Elected officials Senior citizens School boards and administrators CATALYSTS Opportunities for building alliances and amplifying our voice Allies/partners Educators Media

Marketing • Brand is flexible and can be customized • NEW logos, artwork now online

Marketing Tools www. ala. org/@yourlibrary • Programming ideas, art, ads, sample press materials & more • Campaign updates • Share “best practices” with new online database

Marketing Tools ALA Graphics products to showcase brand

Videos and PSAs Available NEW! www. ala. org/@yourlibrary Under “PR Tools and Resources”

Marketing Tools • Call toll-free 1 -866 -4 LIBRARY • E-mail the campaign staff atyourlibrary@ala. org • Subscribe to discussion list campaign@ala. org

Media Relations • National media outreach • Local media outreach

Advocacy • Strengthen Library Advocacy Now! program • Workshops to recruit and train presenters • Network of advocates from all types of libraries nationwide

Evaluation Components • Soliciting feedback via Web site • Monitor media coverage • Measure public opinion • Quantify participation and number of people reached Submit your story to the new @ your library online database at www. ala. org/@yourlibrary Click on “Participating Libraries”

Participating Countries: Argentina Armenia Australia Azerbaijan Belarus Brazil Bulgaria Caribbean Canada Greece Georgia Iceland Ireland Italy Japan Kazakhstan Korea Mexico Moldova Nepal Norway Portugal Nigeria Singapore Serbia Venezuela Turkey Uruguay

Founding Partners as of 2005 National Aeronautics and Space Administration

Be well informed • ALA and Walgreens come together to promote health literacy • 16, 400 public libraries received brochures on the new Medicare Drug Discount Card • 10 library systems received grants from Walgreens to host health literacy seminars that position the local pharmacist and librarian as expert information resources. www. ala. org/@yourlibrary

Promotes 21 st century literacy through online baseball trivia contest Program now open! Sponsored by ALSC, PLA, REFORMA Program is open to all ages Web site available in English and Spanish Grand prize is a trip to a game of the 2005 World Series! Prizes and incentives for libraries that bring in the most entries www. ala. org/@yourlibrary/jointhemajorleagues

15 public and community college libraries will host Woman’s Day writers during National Library Week 2005 to lead workshops for aspiring writers 3 rd year of online book club begins in June with librarian recommendations for young adults www. womansday. com/community

New Public Service Announcements promote libraries and reading ABC-TV PSAs Rebecca Budig “All My Children” Zack Levi “Less Than Perfect” Masiela Lusha “George Lopez” Find out how you can help get these PSAs aired in your community at www. ala. org/@yourlibrary Noah Gray-Cabey “My Wife and Kids” Kimberly-Williams-Paisley “According to Jim” Evangeline Lily “Lost”

Tailored Campaigns • Allow divisions to design and execute a campaign that is tailored to its needs and interests • Ensure consistency with national campaign, reinforcing @ your library brand campaign’s goals and objectives and key messages • Communicate nationally about issues while providing customized tools and resources to communicate at local level • Maximize and leverage resources and best practices from national campaign

Academic and Research Library Campaign • Promotes the value of academic and research libraries and librarians • Launched April 2003 at the ACRL National Conference in Charlotte, N. C. • New toolkit, Web site, discussion list • Visit www. ala. org/@yourlibrary Click on “Academic and Research Library Campaign”

School Library Campaign • Promotes the value of school library media specialists, programs and centers • Launched October 2003 at the AASL National Conference in Kansas City • New toolkit, Web site, discussion list • Visit www. ala. org/@yourlibrary Click on “School Library Campaign”

Public Library Campaign • Launched at the Brooklyn Public Library in September 2004, during Library Card Sign-up Month. • The goal is to make the library card the most valued and used card in every wallet. www. ala. org/@yourlibrary click on “Public Library Campaign”