Why is Geography Important in Marketing Strategy? Sabina Bekbenbetova, BMKT– 1 Academic Speaking KIMEP University June 15, 2014
• “Geomarketing is the integration of geographical intelligence into various aspects of marketing Source: https: //en. wikipedia. org/wiki/Geomarketing, including sales and distribution”
Overview I. The general information about geomarketing II. The importance of geomarketing 1. laws and moral values that influence advertisement 2. integration of geomarketing and modern technologies 3. how demand influence advertisement III. Conclusion IV. References V. Questions
1. There are different laws and moral values in advertisement all around the world.
1. There are different laws and moral values in advertisement all around the world.
1. There are different laws and moral values in advertisement all around the world.
1. There are different laws and moral values in advertisement all around the world.
2. Geomarketing keeps steps with new technologies. Source: https: //blog. kissmetrics. com/location-location/? wide=1
2. Geomarketing keeps steps with new technologies. Source: https: //blog. kissmetrics. com/location-location/? wide=1
3. Geomarketing is a key for the demand prediction.
3. Geomarketing is a key for the demand prediction.
3. Geomarketing is a key for the demand prediction.
3. Geomarketing is a key for the demand prediction.
• 3. Geomarketing is a key for the demand prediction.
Review • Geomarketing is one of the most important way of advertisement due to people’s mentality, modern technologies, and different demands of customers.
• : “If you're trying to persuade people to do something, or buy something, it seems to me you should use their language. ” ― David Ogilvy (the writer of books about advertising)
References • • Anonymous (nd). Location, location. Retrieved from: https: //blog. kissmetrics. com/location-location/? wide=1 on 14 June 2015 Anonymous (May, 2015). Osobennosti natcionalnoi reklami. [The features of national advisement]. Retrieved from: http: //www. lookatme. ru/flow/posts/reklama-radar/93701 -osobennostinatsionalnoy-reklamy on 14 June 2015 Applebaum W. , (Aug, 1969). Geography of Marketing: Integrative Statement and Geography of Marketing: Resource Bibliography. JMR, Journal of Marketing Research (pre-1986); Pro. Quest Business Collection. pg. 379 Doyle Sh. , (Sep, 2001). Software review: How is geography supporting marketing in today's commercial organizations? Journal of Database Marketing. Pro. Quest Business Collection. pg. 85 • Houldsworth D. , (June, 2003). Why Geography Matters in Marketing Strategy - The Spatial Dimension to Customer Communications and Marketing. Retrieved from: http: //www. directionsmag. com/entry/why-geography-matters-in-marketing-strategy-the-spatialdimension-to-custom/123907 on 14 June 2015
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