Which term can be defined as the conception, pricing, promotion, and distribution of products and services to satisfy customers wants and needs? A. B. C. D. Entrepreneurship Marketing concept Target marketing 0% 0%
A business decides to make a new version of shampoo for their product line. This decision relates to which component of the marketing mix? A. B. C. D. Place Price Product Promotion 0% 0%
What are the four characteristics justify a market segment? A. Measurable, reachable, recognizable, responsive B. Measurable, substantial, marketable, recognizable C. Measurable, substantial, geographically contained, responsive D. Measurable, substantial, reachable, responsive 0% 0%
Coupons are related to which component of the marketing mix? A. B. C. D. Place Price Product Promotion 0% 0%
Advertising a sale for “New Moms” would be what kind of segmentation? A. B. C. D. Behavioral Demographic Geographic Psychographic 0% 0%
Chick-fil-A trains their employees extensively before they can begin working. The training is related to which component of the marketing mix? A. B. C. D. Place Price Product Promotion 0% 0%
Any media distributed at no cost is called: A. B. C. D. Advertising Personal selling Public relations Publicity 0% 0%
What type of segmentation is a company using when they run two different commercials for the people in the US and the people in Canada? A. B. C. D. Behavioral Demographic Geographic Psychographic 0% 0%
Dividing a market up depending on how often they buy wedding dresses would be: A. B. C. D. Behavioral Demographic Geographic Psychographic 0% 0%
When a coffee shop gives away a free cup of coffee for every twelfth cup bought, what segmentation is being used? A. B. C. D. Behavioral Demographic Geographic Psychographic 0% 0%
Joe bought 12 cases of sombreros in Puerto Rico while on vacation. He decided to send the sombreros home by Fed. Ex instead of trying to check them on the airplane. Which marketing mix element was Joe’s decision? A. B. C. D. Place Price Product Promotion 0% 0%
Dividing customers up into groups depending on what religion they are falls under which segmentation? A. B. C. D. Behavioral Demographic Geographic Psychographic 0% 0%
Kelly Springfield is forced to layoff 100 employees due to a decrease in sales revenue. The layoffs result in a decrease in overall consumer spending throughout the community. This is an example of which component of the marketing mix? A. B. C. D. Consumer attitudes Economic conditions Natural forces Political forces 0% 0%
After extensive research of trends in related consumer spending patterns, a business selects a new and improved version of detergent to sell in their store. This decision relates to which component of the marketing mix? A. B. C. D. Place Price Product Promotion 0% 0%
An example of publicity is a/n: A. Advertisement in a local newspaper announcing a free cholesterol screening. B. Radio station announcing that a company donated food to flood victims. C. Salesperson arranging for free delivery of a table and chairs to a customer's home. D. Sign on a mini-van promoting an in-home cleaning service. 0% 0%
Market position is: A. A philosophy that guides how business is conducted. B. The location of the customers served by a particular business. C. The perceived standing of a business in the minds of customers. D. The percent of the total sales revenue of a market captured by a particular business. 0% 0%
Decisions regarding business image and positioning relate to which component of the marketing mix? A. B. C. D. Place Price Product Promotion 0% 0%
Informing, reminding, and persuading customers about the goods and services available to them is which element of the marketing mix? A. B. C. D. Place Price Product Promotion 0% 0%
When car dealerships use slogans such as “We’ve got a car for you no matter your credit history. No money down. " What type of segmentation technique is being used? A. B. C. D. Behavioral Demographic Geographic Psychographic 0% 0%
Realizing that he cannot serve the entire customer market in his community, Julio decides to select a smaller, more specific group. This division of the total market is: A. B. C. D. Market components Market segmentation Market elements Market utilization 0% 0%
What is a basis for psychographic segmentation? A. B. C. D. Customer location Education level Life stage Life style 0% 0%
What is a basis for behavioral segmentation? A. B. C. D. Rate of use Education level Life stage Urban/suburban 0% 0%
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