Where lifesize shines alight com is 1

Where lifesize shines

alight. com is 1 the st Specialty e-tailer for plus-size women

Plus style. . . Plus spirit. . . Plus style. . . Where lifesize shines. . .

The plus-size community is a significant market • 65 million plus-size shoppers spent $26 billion on apparel in 1999 • Half of all women are size 14 and above • 58% of plus-size women cannot find apparel they like in their own size "There as many size 18 s as there are size 8 s. " --Trish Di. Pette, sales promotion manager for Elisabeth, the plus-size division of Liz Claiborne

Plus-size clothing is the fastest-growing segment of the women’s apparel business • 10% growth in 1999 versus only 3. 7% for total women’s apparel • Has outpaced overall market growth in each of the past 6 years • Internet B-to-C market will grow to $425 billion by 2002 8 women account for half of all internet users

The plus-size consumer is the ideal audience • Dissatisfied with current shopping experience 8 poor selection 8 uninformed sales help 8 crowded floor space 8 uncomfortable fitting rooms • Has limited access to fashionable clothing • Is a highly loyal customer • Desires empathy and support

alight. com has an edge over brick-and-mortar retailers • No real estate limitations—can offer breadth of selection • Ability to adjust positioning, sales, promotions, and inventory to real-time demand • Can provide instant access to expert advice • Allows shop-from-home convenience • Provides opportunities for community interaction

alight. com: A unique online specialty store concept • The most comprehensive merchandise and service offerings for plus-size women • An evolving, fashionable mix of clothing, accessories, and services • Exclusive relationships with key designers • Access to experts and advice • Access to community

alight. com offers a unique "lifestyle shopping" experience The broadest and deepest selection of fashionable plus-size clothing for all aspects of a woman’s life WORK PARTY! Shop-to-it! - by designer - by item - by style PLAY RENEW

alight. com will feature over 100 brands by 4 th quarter

alight. com’s merchandising team puts it all together • Selects designers • Plans appropriate assortments • Manages merchandise and inventory • Monitors and analyzes results in real time • Optimizes margins

Luxe

Hip

Classic

Editorial creates excitement around the shopping experience • Promotes cross-sell and upsell • Contextualizes merchandise around fashion stories • Creates an interactive shopping experience • Provides expert advice about fashion, fit, beauty, and lifestyle issues • Refreshed with daily tips and new articles, promoting stickiness

Interactivity, personalization, and community build customer loyalty • Personalized experience 8 my alight 8 my closet • Interactive opportunities 8 chat rooms 8 bulletin boards 8 quizzes • Access to experts 8 q & a with fashion, beauty, health, and relationship advisors 8 live expert-hosted chats

alight. com’s marketing plan drives site visits and customer acquisition • Comprehensive customer management 8 profile management 8 contact management 8 dynamic reporting • Proactive customer service 8 easy navigation 8 hassle-free return and exchange policy 8 multiple help options 8 quick response to customer inquiries • Integrated fulfillment services 8 quick shipping—orders received by 4 p. m. are shipped the same day

Strategic partners play a key role

alight. com’s competitive advantage A Superior Interactive Shopping Experience. Hi Merch Low Editorial Hi Merch Hi Editorial Silhouettes Lane Bryant Merchandising and Commerce Just for Me Plus Boutique (i. Village) Lo Merch Lo Editorial Lo Merch Hi Editorial Modestyle Realsize Editorial

alight. com draws on the expertise of RRE Ventures and a preeminent group of directors and advisors • Backed by RRE Ventures 8 RRE has extensive experience investing in and growing internet businesses 8 directors and advisors have strong and relevant backgrounds