What Publishers Should Know Russell Reeder, President and CEO Chris Odom, Chief Technology Officer
The Digitization Adventure • Build vs Buy • Build decision • Hardware and software – Don't make hasty decisions – Research your implementation • The right resources – Hire to your market strategy • New infrastructure – Make sure you have a business model • Partner where you can – You are not the first person to do this
The Digitization Adventure • Build vs Buy • Buy decision • Know your markets – Can they be met? – Can they scale to demand? – Tools to help market – Relationships to ease partnering • Future-proof – Can they meet new markets? – Is your content extensible? – How long does it take for change?
The Digital Formats • Know each format’s exact ins and outs • Research each format • Know the differences • Match formats to markets • Take time for Quality Control • Not everything is 100% • Use tools where possible • Learn and adapt • Be prepared for changes • Make the process flexible
The Digital Formats • Create specifications • Once you figure it out, then document • Use these specs for future projects • Share them with your partners • Acquire the rights tools • The right tools for the job • Tools that integrate easily • Minimize the learning curve • Capture all the information you learn • Refine your process as you go • Create SOPs for each new job
Storing Content • Stay abreast of industry standards • If you use a standard - stay on top of it • Research each new standard • Take the best of all standards • Use what others have figured out • Be agile enough for change • Your storage medium should be extensible • Capture as much metadata as you can • Fractionalize content as much as possible • XML is not the only solution
Minimize Distribution Impact • Know your distribution channels up front • Have the model in place • Learn the impact of each channel • Compare each channel for similarities • Be prepared for pull and push technology • Make sure that you can support both • Each will use the same content but different packaging • Discovery, Search and Retrieval methodologies • Don't forget these important capabilities
Minimize Distribution Impact • Track everything going out to partners • This is key for knowing where your content is • It will help you with market analysis • Use XML wherever possible • XML is a great transport medium • Get others to adopt new standards • Follow or lead by example
Taking Control • • • Create partner-to-content relationships Separate Rights and Permissions Map your metadata to your partner’s Be prepared for DRM, support and implementation Audit and certify your partner’s usage
Track Everything • Make sure all references come back to you • Click through technology • Store metrics within a data warehouse • Store all you can about what comes back • Create supporting report dashboards • Use the data within BI reports • Integrate other analytics • Google, Amazon, etc. • Know your audience • Try to capture the who's
In Summation • • • Build vs Buy Know all about digital formats Agnostic storage of content Minimize your distribution costs Take control of your content Track everything
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