What is tourizm?
The word "tourism» (tourisme, on tour) in French means "Walk", "trip", "travel". Tourism - a journey, a man committed in their spare time work in the health, educational, professional and business, sports, religious and other purposes. This is one of the outdoor activities, the best way to escape from the hustle and bustle, to see new and interesting, gain positive emotions. Tourism provides an opportunity to learn the culture other countries and regions, satisfies the curiosity of man, it enriches spiritually, physically healthier, promotes the development of personality. It allows combine leisure with new knowledge. Camping trip involves only temporary departure for human beyond its usual environment, without reference to the seat of the paid activities, which excludes from the category of tourist people, professionally or forced travelers (diplomats and consular staff, soldiers, immigrants, refugees, nomads, etc. . ).
Importance to the economy. Travel - it's not just stay and rest, but also important area of the economy. The tourism industry covers companies of different sectors of production and services which creates an attractive tour operator for consumer tourism product. The tourism industry contributes to the flow of financial resources in the country. she not only provides income tourist firms, but also provides tax income increases the demand for food and a variety of services, thus stimulating the development of related industries (transport, hotel management, communication, trade and public catering, production of souvenirs, etc. ). Services to tourists - a source of income for the local population. This activity does not require a large upfront investment, a high level of profitability and the relatively short period return on capital investment. Tourism development contributes to the creation of new jobs and provide employment (foreign experience indicates that the service of a foreign tourist requires up to 10 people. ).
Socio-cultural significance. Tourism development improves the system social and cultural services to the population, increasing resources for modernization of appropriate infrastructure, improves quality of life. Political significance. Tourism enhances the prestige of the country's authority in the international community and among ordinary citizens. It strengthens the inter-regional and international friendships, developing public diplomacy, stabilizes between regions and states. The level of development of tourism is a kind of indicator of the state of society, its material prosperity and spiritual health
On behalf of the President of the Government has developed the next strategic step. Plan to capture part of the international tourism market is set out in the Concept of development of the tourism industry up to 2020. 1. Punish or pardon? Tourist - a proud bird. Until kicked not fly. . . The program's developers offer to begin to provide the influx of tourists just on this principle. As magical "pink" is considered an opportunity to encourage employees of various spheres of vouchers to local resorts. In which departments want to use such a scheme - is not yet known. Perhaps, for starters developers should try out an idea for yourself? The path is not always as encouragement. Punished ministry official tour of South Kazakhstan and Almaty region - look in the region will be better roads, new buses, or more worthy service. 2. Prices above the stars Accommodation prices in Kazakhstan hotels with good service is much higher than similar hotels in other countries. For example, a room in the international brand hotels "five stars" in Astana and Almaty are two to three times higher than in Europe. This is due to low workload placements, lack of competition and a heavy reliance on business travelers. It is assumed that the existing facilities - places for 80, 000 people - enough for a country that wants to enter the international market. The program incorporated that by 2020 this figure will double. Accordingly, the annual Army beds to grow by 10 -11 per cent. Over the next eight years, the construction of new accommodations for four million tourist arrivals. I wonder: According to statistics, 88 percent of the hotels are placed visitors to the country. And half visitors choose hotels with categories and about the same number of tourists staying in the room easier. Tourist future of the republic should have a five clusters: "Astana", "Almaty", "Eastern Kazakhstan", "South Kazakhstan" and "Western Kazakhstan. "
3 Steppe and Civilization Cluster "Astana" will unite the capital Akmola region, the southwestern part of the North Kazakhstan region, the western part of Pavlodar and the northeastern part of the Karaganda region. Astana will be the center of the cluster, representing such areas as Korgalzhyn State Nature Reserve (part of the territory protected by UNESCO, under the name of "Sary-Arka - Steppe and Lakes of Northern Kazakhstan"), state parks "Burabai", "Kokshetau", "Buiratau" Karkaraly and Bayanaul reserves. In the future, the cluster can be updated with new sites included in the tentative list of UNESCO: mounds shaded boulders tasmolinskoy culture of megalithic burial ground Begazy-Dandybay culture, as well as objects related to the Silk Road (settlement Bozok). Astana, the surroundings and the resort area Bohrovoe present under the brand center nomadic culture and diversity of the steppe. The main tourist products that will be developed in the cluster, associated with various meetings, incentive tours, conferences and exhibitions. As a priority area for our cluster got cultural tourism, holiday in the mountains and lakes, short stay (weekend tours and the like).
4. City and mountains "Almaty" - a cluster that includes the city and the region, focused on entertainment lovers called something like this: "The mountains and the city. " This brand will combine the following areas: Tamgali with petroglyphs, nature reserve "Altyn-Emel" Charyn Canyon Reservoir Kapshagay, ski areas near Almaty and Ile-Alatau Natural Park. It is possible that later here include Lake Balkhash and the Alatau mountain range Zhetysusky petroglyphs Eshkiolmes and Issyk, Boraldayskie mounds and settlement Talgar. 5. Extreme "Eastern Kazakhstan" with the center in Ust-Kamenogorsk will be six main places of tourist interest: Bukhtarma reservoir, Irtysh River, Lake Zaisan, Katonkaragay natural park, lake and Markakol Kalzhirsky canyon, mountain Ridder - Anatai and Ivanovo, the city of Semey. Cluster "East Kazakhstan" will be positioned as the world wonders of nature and become the center of eco-tourism. The main tourist products that will be developed in this cluster are active and adventure tourism, extreme sports in the mountains and lakes.
6. South Park Shymkent become the tourist capital 'of the South Kazakhstan "Kyzylorda region, part of the South Kazakhstan and Zhambyl region. The cluster will be positioned as the heart of the Great Silk Road. The main tourist products will be taken to the main cultural and educational projects: Turkestan to the mausoleum of Khoja Ahmed Yassaui, archaeological sites and medieval Otrar Sauran Karatausky natural park, Aksu Zhabaglinskiy State Nature Reserve, Sairam-Ugam State National Park, downtown Saryagash, Kyzylorda and Taraz. In addition, one of the main attractions will be the southern Baikonur cosmodrome. 7. "Caspian Riviera" Cluster "Western Kazakhstan" proposed as "Caspian Riviera. " The region mainly want to develop beach tourism. Aktau will be a local tourist destination, and, in addition to a beach holiday, visitors will be offered a tour of the holy places: the ancient mosques, mausoleums and other monuments of antiquity.
8. Fast and slow The program's developers claim that there are tourism products, the effect of which can be obtained in the near future. Within four to six years, the fruit will bring projects focused on business, cultural, active and adventure tourism. Where more complicated to deal with staying in the mountains and lakes, beach tourism and short tours - are strategic products, which require large investments and are unlikely to be relevant in the next seven or twelve years. 9. Projects of national importance National tourism projects that are being developed as part of this strategy - is a resort area in the cluster Burabai "Astana" ski resort South Kaskelen and Kok Zhaylau cluster "Almaty", Bukhtarma - Cato Karagaj cluster "East Kazakhstan" and Kenderli cluster "Western Kazakhstan. " Up to about 2020 the need for investment is 9. 8 billion. Dollars, including from the state budget - 4. 3 billion. The most expensive project requires an investment of $ 3. 3 billion. Dollars - a zone of a beach holiday Kenderli. Almaty ski oasis Kaskelen estimated at about 2. 2 billion. Dollars. Borovoye require injections of 1. 6 billion. Dollars. 10. On the move - promoting In Kazakhstan, the offer to create a network Convention Bureau. State Specialized company should act as a coordinator between the city authorities and businesses. To begin, the main task of this body will be representative of Astana and Almaty in the market of international meetings. It also assumes that the purpose of promoting tourism products company organizes study tours of Kazakhstan foreign professionals in the tourism industry and the media
Today, Kazakhstan has almost all the exciting types of tourizmcognitive, entertainment, ethnic, environmental and others. For tourists, offers a host of travel routes across the territory of Kazakhstan.
Astana- a modern city that attracts tourists and comfortable accommodation residents and guests of the capital of Kazakhstan, with a favorable environment. Many tourists prefer to travel not in city, and on the outskirts of the city. For example, SEZ Burabay ‘Special Economic Zone’ is located in Schuchinsk district of Akmola region. SEZ area is 370 hectares. SEZ is aimed to develop high-performance and competitive tourism infrastructure able to satisfy the requirements of Kazakh and foreign tourists. Priority activities of SEZ in the republic are as follows: 1) management and development of culture and cognitive, healthimproving, environment, business, sports and other types of tourism; 2) rendering of different tourist services, including health-improving, entertainment, catering, transport, hotel, sightseeing, information services; 3) souvenir production management
