WHAT IS SUBLIMINAL ADVERTISING? Subliminal advertising is the act of sneaking images or messages into product advertisements. The purpose is to affect the behaviour of consumers (ex. make consumers want to buy the product being advertised) without the consumers even noticing the message or image. If you take a look at what are considered to be subliminal ad examples, you will notice that many of them are linked to sex and power. Advertisers do this to help products sell better.
THE FIRST SIGN OF SUBLIMINAL ADVERTISING The first use of subliminal messages in ads was back in 1957. This was when the words, “Eat Popcorn” and “Drink Coca Cola”, were inserted into a theatre film by market researcher, James Vicary. The purpose was to increase popcorn and Coca Cola sales without the audience members noticing the words pop up on the screen. Vicary lied about the results, saying that there was an 18% increase in Coke sales and a 58% increase in popcorn sales.
DIFFERENT BELIEFS People still question whether or not advertisers sneak subliminal messages into their advertisements on purpose. For the many people who do believe that advertisers do this, some think that the hidden messages work on consumers. These people may go by the fact that more recent experiments have shown that subliminal messaging can affect people's behaviour in small ways. Others believe that subliminal advertising does not work on consumers. These people do not think that the messages are advanced enough change the behaviour of consumers.
Скачать презентацию WHAT IS SUBLIMINAL ADVERTISING Subliminal advertising is the
Subliminal Advertising.pptx