Скачать презентацию What is quality of life — now and Скачать презентацию What is quality of life — now and

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What is quality of life? - now and in the future Johan Peter Paludan What is quality of life? - now and in the future Johan Peter Paludan

Who are we? • • • Founded by Thorkil Kristensen in 1970 Private non-profit Who are we? • • • Founded by Thorkil Kristensen in 1970 Private non-profit organisation Interdisciplinary think tank (Economists, political scientists, ethnographers, sociologists, astrophysics, philosophers etc. ) 25 futurists Danish and Swedish departments and Oslo Futures Club

USA, 1958: ”This is your future” 3 D Color TV Wall-Panel Slide-back Roof Personal USA, 1958: ”This is your future” 3 D Color TV Wall-Panel Slide-back Roof Personal Helicopter & Roof Landing Area Moving. Stairway Glass Walls Dust-free Floors Menu Selector & Giant-size Ultrasonic Microwave Stove Fruit Laundry Electrical Heat Unit House-control Panel Phono-vision Receiver

Men have entered the kitchen because: • They stay single for a longer time Men have entered the kitchen because: • They stay single for a longer time

Men have entered the kitchen because: • They stay single for a longer time Men have entered the kitchen because: • They stay single for a longer time • The most effective scoring trick

Men have entered the kitchen because: • They stay single for a longer time Men have entered the kitchen because: • They stay single for a longer time • The most effective scoring trick • You can extend your territory: kitchen + grill for all seasons

Men have entered the kitchen because: • They stay single for a longer time Men have entered the kitchen because: • They stay single for a longer time • The most effective scoring trick • You can extend your territory: kitchen + grill for all seasons • There are machines

Men have entered the kitchen because: • They stay single for a longer time Men have entered the kitchen because: • They stay single for a longer time • The most effective scoring trick • You can extend your territory: kitchen + grill for all seasons • There are machines • You can have a drink in peace

Men have entered the kitchen because: • They stay single for a longer time Men have entered the kitchen because: • They stay single for a longer time • The most effective scoring trick • You can extend your territory: kitchen + grill for all seasons • There are machines • You can have a drink in peace • If you do the cooking you can’t be expected to take care of the kids too!

• The future is already here, but it is unevenly distributed. William Gibson • The future is already here, but it is unevenly distributed. William Gibson

Quality – of whatever Q = E 1/E 2 =/> 1 Where: Q = Quality – of whatever Q = E 1/E 2 =/> 1 Where: Q = Quality E 1 = Expectations E 2 = Experience

Basic factors • Economy Basic factors • Economy

Copenhagen Institute for Futures Studies Instituttet for Fremtidsforskning Wealth Copenhagen Institute for Futures Studies Instituttet for Fremtidsforskning Wealth

Private consumption pr. capita, 1844 -2002 (Index 1844=100) Kilder: ”Økonomisk vækst i Danmark”, Svend Private consumption pr. capita, 1844 -2002 (Index 1844=100) Kilder: ”Økonomisk vækst i Danmark”, Svend Aage Hansen, ”Økonomisk vækst”, Niels Kærgård, Danmarks Statistik samt egne beregninger

Evolution of consumption Evolution of consumption

100 ml 43 Euro 100 ml 43 Euro

Scarce resources ARE NOT : ARE : • • • Information Products Channels Opportunities Scarce resources ARE NOT : ARE : • • • Information Products Channels Opportunities Satisfaction Good Stories Attention Care Genuine interest Time Trust Meaning TO BELIEVE & TO BELONG

Create value! What is the meaning Of what you do? Meaning Solution Product Technology Create value! What is the meaning Of what you do? Meaning Solution Product Technology

Maslow’s Needs Hierarchy Traditional version Self-realisation Acknowledgement Social needs Security Physical needs Maslow’s Needs Hierarchy Traditional version Self-realisation Acknowledgement Social needs Security Physical needs

Maslow’s Needs Hierarchy Traditional version Modern version Self-realisation Acknowledgement Social needs Security Physical needs Maslow’s Needs Hierarchy Traditional version Modern version Self-realisation Acknowledgement Social needs Security Physical needs

MASLOW AND ALDERFER Transcendence Selfrealisation Acknowledge Social Security Ph 6 ysical } } } MASLOW AND ALDERFER Transcendence Selfrealisation Acknowledge Social Security Ph 6 ysical } } } Growth Relations Eksistence MASLOW ALDERFER (1954, 1971) (1972) Kilde: http: //chiron. valdosta. edu/whuitt/col/regsys/maslow. html

The happy capitalists? No! Money can’t buy me love. The happy capitalists? No! Money can’t buy me love.

A model for happiness The dream of happiness is bigger than happiness itself (CIFS: A model for happiness The dream of happiness is bigger than happiness itself (CIFS: Dream Society) Maslow: Cohesion & acknowledgement (Relations) Happiness is comfort, security and proximity (CIFS: Industrial mindset) Maslow: Safety & physical needs (Existence) Happiness is me, I create it (CIFS: Creative Man) Maslow: Self-realization & transcendence (Growth)

A model for happiness And stoma? Freedom, Happiness The dream of happiness is bigger A model for happiness And stoma? Freedom, Happiness The dream of happiness is bigger than happiness itself (CIFS: Dream Society) Maslow: Cohesion & acknowledgement (Relations) It works Happiness is comfort, security and proximity (CIFS: Industrial mindset) Maslow: Safety & physical needs (Existence) Empowerment Prosumption Happiness is me, I create it (CIFS: Creative Man) Maslow: Self-realization & transcendence (Growth)

Happiness in the industrial mindset • Most important: Comfort, security and proximity • Perception Happiness in the industrial mindset • Most important: Comfort, security and proximity • Perception of happiness: Satisfaction as an acquirable good • Focus: function

Happiness in the Dream Society mindset • Most important: Happiness is the dream of Happiness in the Dream Society mindset • Most important: Happiness is the dream of status, success and the perfect life • Perception of happiness: It’s the mission and goal of life • Focus: emotions

Happiness in the Creative Man mindset • Most important: Happiness is me, I create Happiness in the Creative Man mindset • Most important: Happiness is me, I create it • Perception of happiness: It’s both the goal and the process • Focus: empowerment

”Dr. Toilet” Toto Intelligence toilet www. toto. co. jp ”Dr. Toilet” Toto Intelligence toilet www. toto. co. jp

Basic factors • Economy • Culture Basic factors • Economy • Culture

Denmark National happiness account 100 Sweden Netherlands Luxembourg 90 Belgium Finland 80 Ireland 70 Denmark National happiness account 100 Sweden Netherlands Luxembourg 90 Belgium Finland 80 Ireland 70 60 50 Industrial mindset - Happiness

Collective Individualistic Small Big Power distance Collective Individualistic Small Big Power distance

Forward thinking culture Forward thinking culture

Basic factors • Economy • Culture • Individuals Basic factors • Economy • Culture • Individuals

Global population 2000 -2040 8, 6 mia. 65+ 2005 6, 5 mia. 0, 42 Global population 2000 -2040 8, 6 mia. 65+ 2005 6, 5 mia. 0, 42 3, 3 0, 47 0, 52 0, 60 (7%) 3, 6 0, 71 0, 96 1, 09 4, 5 4, 7 4, 8 2, 5 0, 82 1, 22 (14%) 20 -64 3, 9 4, 1 4, 3 4, 9 (57%) (56%) 0 -19 2, 4 2000 Source: UN 2, 4 (37%) 2005 2, 4 2010 2, 5 2015 2, 5 2020 2025 2030 2035 2, 5 (29%) 2040

Average remaining years for 60 og 65 -year old men and women 1981 -2002 Average remaining years for 60 og 65 -year old men and women 1981 -2002 Kilde: www. statistikbanken. dk

EU-25 population projection 2007 -2017 % Source: Eurostat 2007. Baseline Variant http: //epp. eurostat. EU-25 population projection 2007 -2017 % Source: Eurostat 2007. Baseline Variant http: //epp. eurostat. ec. europa. eu

The New Phases of Life 1950 0 20 40 60 80 Dependent Free Ones The New Phases of Life 1950 0 20 40 60 80 Dependent Free Ones I Independent 0 2000 20 Parents and career 40 Free Ones II 60 Elderly 80

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If I grow old………. If I grow old……….

Individualism Drivers include: • Increasing wealth gives more choice • Urbanisation, less strict social Individualism Drivers include: • Increasing wealth gives more choice • Urbanisation, less strict social norms • Media: Stories about what I can achieve • Authorities are not trusted • Many sub-cultures and smaller ones • And they change

”The Individual” Authenticity Familiy & network ”I am what I am” Unique & fascination ”The Individual” Authenticity Familiy & network ”I am what I am” Unique & fascination Time & business Rational & cheap Nature & Values

”The Situal” ”I am where I am” ”I am where I am” ”The Situal” ”I am where I am” ”I am where I am”

Acceleration Acceleration

The rate of change too high – share of men agreeing The rate of change too high – share of men agreeing

The rate of change too high – share of women agreeing The rate of change too high – share of women agreeing

Attitudes to change in three dimensions Ability To influence: good Future Present Past bad Attitudes to change in three dimensions Ability To influence: good Future Present Past bad Changes: bad good

Some conclusions • Quality of life is a matter of expectations • Expectations are Some conclusions • Quality of life is a matter of expectations • Expectations are determined by economy, culture og individuality • Hence a patient is not a patient • Empathy and taylored approach needed

Some conclusions • Quality of life is a matter of expectations • Expectations are Some conclusions • Quality of life is a matter of expectations • Expectations are determined by economy, culture og individuality • Hence a patient is not a patient • Empathy and taylored approach needed • It isn’t easier but perhaps more fun

Thank you Keep up your curiosity Read more on: www. iff. dk Thank you Keep up your curiosity Read more on: www. iff. dk