What is media How do you define

What is media?

How do you define media? • Radio • TV • Internet • Video Games • Newspapers • Books • Textbooks • Magazines • Billboards

Average 8 to 18 year old spends 7 -1/2 HOURS DAILY with media. It works out to nearly 11 hours a day with media because using more than one media at a time Source: Kaiser Family Foundation 2010 Media Report http: //www. kff. org/entmedia/mh 012010 pkg. cfm

What is the average child doing: • watching TV - 4 hours, 29 minutes • listening to music - 2 hours, 31 minutes • using a computer - 1 hour, 29 minutes • playing videogames - 1 hour, 13 minutes • reading books - 38 minutes • watching movies - 25 minutes

What’s absent? time spent text messaging is not included Average is about 1 hour and 30 minutes a day

Study in 2005 Average 8 to 18 year old spent 6 hours and 21 minutes with media. The average 8 to 18 year old managed to pack 8 hours and 30 minutes into that time because using more than one media at a time.

Whychildren 8 to 18 own an mp 3 the increase? • 76% of device. In 2005, it was 18%. • 66% own a cell phone compared to 39% in 2005. • increase of homes with access to Internet • new applications like You. Tube (launched November 2005) and Facebook (made available to everyone in 2006)

A new study One in three young people believe the Internet to be as vital as air, water, food and shelter. More than half said they could not LIVE without the Internet. http: //global. christianpost. com/news/study-young-people-say-internet-as-vital-as-food-air-and-water-60578/

So what? • All media is made by someone. • This media is created for a specific reason • to express an opinion or point of view • to educate with facts and information • to persuade you to buy something or think a certain way • to entertain you

Media is powerful In 1938, radio listeners were terrified to learn that Martian invaders had landed on earth. This caused widespread panic in the US. Many people fled their homes.

Media is powerful In a study, pre-schoolers preferred food that came wrapped in Mc. Donald’s packaging --even carrots Food and beverage industries spend $10 billion annually to market their products to children. Source: Study published in the Archives of Pediatrics. Accessible through New Scientist website http: //www. newscientist. com/article/dn 12431 -fast-food-branding-makes-children-prefer-happy-meals. html

A child sees 40, 000 ads a year Source: American Academy of Pediatrics http: //pediatrics. aappublications. org/content/118/6/2563. full

How effective are they?

How effective are they?

Questions for you. . (talk to your tablemates) • Why did Camel cigarettes use Joe Camel as their mascot?

What is media literacy? • ability to judge whether a media message is true or false • to question where information comes from • to question who produces information and why it was created • understand that media influences society, government, culture and your choices

Up next vs. Political Advertising

Up Next • We will watch and decode ads created by the presidential candidates. • We will talk about strategies used in political advertising. • You will create an ad for one of the candidates.