What is Mass Media? • The Press – newspapers and magazines • Radio • Television • The Internet
The First Newspapers • Were written in the 1 st century BC by members of the Roman senate. People who could read called out the news to people who could not.
• The invention of the printing press in the 15 th century led to the publication of newspapers and magazines.
• • • • Active vocabulary Publish on a regular basis Report the news Interpret events behind the news A popular source of reading To treat the news in two different ways Take a more popular approach Combine the popular and serious approach tabloids Eye-catching headlines to give revealing interviews invade smb’s privacy Media intrusion into… The way the media treat celebrities Too curious and intrusive Reliable/trustworthy Misleading information
Your Favourite Editions • • Daily Weekly Monthly Morning/evening National/local Serious(quality)/popular (broadsheet, tabloid) Thick/thin • • • Includes various sections (politics, economics, entertainment…) Contains amusing/fascinating materials, witty articles, true-to-life information Colourful/glossy/headlines catching an eye • • Accurate Impartial Comprehensive Current Informative Helps to keep an eye on the news Gives a wide coverage of current events Provides information on various subjects Caters for all opinions Satisfies any taste informs, instructs and entertains the reader Enables the reader to while away the time/ have a good laugh