What is a franchise? grants a licence to
presentation-the-business-going_global-unit-8.ppt
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What is a franchise? grants a licence to trades under name of franchisor Discussion
Discussion What types of businesses tend to be franchises? clothes stores? Fast food outlets? hairdressers? Can you think of any others? What popular franchises do you have in your country?
Put these stages of researching a franchise into the correct order. Setting up a franchise a) Shortlist two or three franchises and talk to some of the franchisees running these businesses. b) Decide how much money you can afford to invest and how much you need to borrow. c) When you have all the information you need, complete the application form of the most suitable franchise. d) Identify the type of business you would like to operate in. f) Do some market research. e) Contact the franchisees operating in that business and ask them to send you information. a) Shortlist two or three franchises and talk to some of the franchisees running these businesses. b) Decide how much money you can afford to invest and how much you need to borrow. c) When you have all the information you need, complete the application form of the most suitable franchise. d) Identify the type of business you would like to operate in. e) Contact the franchisees operating in that business and ask them to send you information. f) Do some market research.
Maria mentioned these figures when talking about her franchise. Can you remember what they refer to? Setting up a franchise
a profit a phone call homework business market research a decision somebody a favour a break a chance an arrangement a risk overtime a recommendation an excuse an exam serious work make do take Verb collocations
2 How often do you need to _____ a break from work? 3 When was the last time you _____ a risk? 5 Have you _____ anyone a favour this week? 4 What kinds of companies would you like to _____ 1 What was the last big decision that you _______? Discussion made business with?
2008 yesterday’s meeting Tuesday nearly a year we moved offices last night 9 o’clock ages two weeks five hours for since a long time my birthday
She’s been in charge for six months. They’ve owned stores in the US for three years. Max has lived in Hong Kong since 2000. We’ve had this problem since the new machinery was installed. He’s been ill since last Thursday. I’ve known about the takeover for a few days now. Answer Question 2 4 3 5 1 6 Asking questions
Travelling by air – what do you need to do? check in desk passport control security check departure lounge duty free shop Discussion
Travelling by air – what do you need to do? check in desk passport control security check duty free shop Discussion departure lounge
Handling questions
Notes: She’s been in charge for six months. Flat area, near large river, flooding? High humidity, parts would be kept inside Max has lived in Hong Kong since 2000. None of local suppliers have necessary control units. Will need to fly in from UK at start Need to invest in some retraining programmes Road connections poor, especially in monsoon. Highway won’t be finished for years Negative points Positive points Location Infrastructure (roads, railways) Staff Suppliers Constructing the factory Cheap land No problems to expand Good rail connections to Mumbai No plans for highway Plenty of skilled workers as small factories in area already Lots of suppliers in area Only six months With paperwork could take up to a year
Are you a risk taker? 1 Where would you put yourself on this scale? Give reasons. 2 Give some real life examples when you have taken or avoided taking risks. 3 Would you like to set up and run your own business? Why? Why not?
Finnley’s Name of franchise 2000 Convenience food £18,000 Toasties Classic Cotton Clothes Established Business area Franchise fee Cost of fittings etc. No. of franchises Typical customers Growth potential ? People in late twenties or thirties 530 Disabled and/or older people 1999 1989 Home care Organic clothing £20,000 €7,500 €60,000 £30,000-£40,000 300+ Almost 100 Young professionals, office workers, students High ? High