What Gets Measured Gets Done Afternoon Breakout Session: P 2 Measurement for POTWs and Stormwater Programs 1
Goals n Recognize meaningful effectiveness criteria n Learn to develop meaningful criteria n Develop criteria for a real life scenario n Share criteria developed for scenarios
Agenda 1: 00 1: 05 1: 15 1: 25 2: 20 3: 20 Agenda and Goals Quizzes Scenario Development – Public Outreach Hands-On Activity Presentations and Discussions Wrap-Up and Evaluation
Quiz #1 - Community Event Number of people who stopped at booth ¨ Yes ü ¨ No Number of people who talked to staff or took Fact Sheets ü ¨ Yes Number of Fact Sheets distributed ¨ Yes ¨ No ü ¨ No # of people who stopped at booth and live in service area ü ¨ Yes ¨ No 50% of participants live in service area ü ¨ Yes ¨ No
Quiz #2 - Vehicle Service Facilities Number of facilities provided BMPs ¨ Yes ü ¨ No Reduction in metals in the influent ¨ Yes ünot necessarily Number of facilities inspected ¨ Yes ¨ No ü ¨ No At 1 st inspection, 25% of facilities implementing previously mailed BMPs ü ¨ Yes ¨ No ü Number of facilities that received BMPs
Don’t Dump Down Drains n 150, 000 Residents: 70% English, 20% Spanish, 10% Other Languages n 80% single homes, 10% townhomes, 10% apartments n 2 POTW staff, 1 City SW staff, a total of $10, 000 available for public outreach
Don’t Dump Down Drains Plan for Year 1 n n n Target English speaking audience; kick-off campaign at community event Get Hazardous Waste Collection Facility ready to receive more waste Target vehicle fluids Solicit attractive gift certificate donations. Buy existing BMPs. Buy toy sink and toilet. Make cardboard storm drain to decorate booth. Design cute fish logo. Monthly organized outreach
Don’t Dump Down Drains Goals for Year 1 Determine residents’: ü use of vehicle fluids ü vehicle fluids disposal habits ü knowledge that vehicle fluids pollute water n Inform residents on proper use and disposal of vehicle fluids n Determine how to best reach residents n
Task Targeted Messages Audience Implementation Measurement Plan & Timeline Criteria 1. Start 1. B English- Don’t ooth at speaking dump Fair adults down drains campaign at 1. 150 Fair, surveys introduce concept and logo. Conduct baseline survey, use gift certificates to entice participation.
Task Targeted Message Implementation Audience Plan & Timeline Measurement Criteria 2. Depending on 2. Annual survey, 2. Monthly English- Don’t outreach speaking dump efforts adults down for 3 drains years. survey results, could include events, website, newsletter, press releases, & stores adding to Year 1 questions. Compare results to baseline survey. Year 1, 10% increase in knowing the water & HHW connection, & 10% increase in number of people using HHW. Ask for zip code & how residents heard about disposal at HHW.
Survey for Community Fair – Year 1 Never Rarely Sometimes Often Always 1. How often does your household change vehicle fluids at home? 0 1 2 3 4 . How often do you think of water pollution when you work on your car? 0 1 2 3 4 2 3. How do you dispose of vehicle fluids? Number them 1 – 3, with one being most often. garbage toilet gutter service station HHW backyard
Survey for Community Fair – Year 1 4. Do you believe vehicle fluids are harmful to you? ¨ Yes ¨ No 5. Do you believe vehicle fluids are harmful to the Bay? ¨ Yes ¨ No 6. Where do you get information on car maintenance? ¨Newspaper ¨Newsletter ¨Web ¨Local store Library Display ¨Booth at community events Magazine, which one? 7. What is your zip code? 8. Your age? ¨ ¨
Survey for Community Fair – Subsequent Years 9. Have you ever received information about disposing vehicle fluid? ¨ Yes ¨ No 10. If yes, where did you receive your information? ¨Newspaper ¨Newsletter ¨Web ¨Local store Library Display ¨Booth at community events ¨ Magazine, which one? 11. If yes to number 9, has the information triggered you to change how you dispose of vehicle fluids? ¨ Yes ¨ No ¨
Task Targeted Message Implementation Audience Plan & Timeline Measurement Criteria
Task Targeted Audience Message Implementation Plan & Timeline Criteria
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