What Does It Mean to Govern Data and

What Does It Mean to “Govern” Data and Information? Webcast in Cooperation with the Data Governance and Information Quality Conference 2011 San Diego, California Webcast Presented Thursday April 28, 2011 Robert S. Seiner KIK Consulting & Educational Services – KIKconsulting. com The Data Administration Newsletter – TDAN. com 1 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com

What Does It Mean to "Govern" Data? Introduction • Robert S. Seiner – KIK Consulting & Educational Services, LLC (“Knowledge is King”) – Clients include: • Walt Disney, Nike, Yell, Pepsi. Co, … • State Farm, Nationwide, BCBS, … • the CIA, the FAA, the US Air Force, … • Universities of Minnesota, North Carolina, Michigan State • Orange Dominicana (subsidiary of France Telecom) • Southern California Edison, Pep. Co Holdings, … • Department of Education in Florida, Iowa, … • American Century, Vanguard Group, PNC, … 2 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com

What Does It Mean to "Govern" Data? Introduction • Robert S. Seiner – Speaker, Specialist, Author on Data Governance & Meta-Data – Publisher of The Data Administration Newsletter – TDAN. com – Recognized for the “Non-Invasive Data Governance”™ Approach 3 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com

What Does It Mean to "Govern" Data? Abstract • Abstract for this Session: – 50 Minutes to Answer 4 Questions – What does it really mean to “Govern” Data? – What are the faces of “Governed” Data? – Why the timing is right to “Govern” Data”? – How do organizations “Govern” Data? 4 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com

What Does It Mean to "Govern" Data? Definitions • Data Governance – Data Governance is the Execution and Enforcement of Authority Over the Management of Data and Data-Related Resources. Robert S. Seiner • Data Stewardship – Data Stewardship is the Formalization of Accountability Over the Management of Data and Data-Related Resources. Robert S. Seiner Recent Client Definitions Formalizing behavior around the definition, production and usage of data to manage risk and improve quality and usability of selected data. Formalizing and guiding the behavior over the definition, production and use of information and information related assets. 5 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com

What Does It Mean to "Govern" Data? Definitions • “Non-Invasive Data Governance”™ – The practice of applying: • formal accountability through roles & responsibilities • to existing operational & analytical processes • to assure that the definition, production & usage of data • consistently provides quality, compliance, security & risk management – Non-Invasive describes how governance is applied to assure non-threatening management of valuable assets. – The goal of “Non-Invasive Data Governance”™ is to be: • Transparent • Supportive • Collaborative 6 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com

What Does It Mean to "Govern" Data? Many Faces of “Governed” Data 7 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com

What Does It Mean to "Govern" Data? Many Faces of “Governed” Data • What Does “Governed” Data Look Like? – Looks Like All Other Data • Databases • Systems Data • Master Data • Business Intelligence Data • Meta-Data • ERP Data • Analytical Data – All Data is Already Governed! • Formally or Informally – Let’s Formalize It! – Rules Typically Associated with the Data: • Definition • Production • Usage 8 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com

What Does It Mean to "Govern" Data? Many Faces of “Governed” Data • What Does “Governed” Data Look Like? – If There Are Rules, They May Be: • Formal or – Consequences / Implications ? • Informal ---------------------------------------------------------------------------------------- • Followed or • Not Followed – Consequences / Implications ? – If There Are NOT Rules, For Certain Data is: • Poor Quality • Great Risk Concern • Not Leveraged to it’s Fullest Value – There ARE Rules! 9 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com

What Does It Mean to "Govern" Data? Many Faces of “Governed” Data • How Does “Governed” Data Impact People & Process? – This is a KEY question. • To answer that question, consider these questions: – – – • How much time was spent governing before? How much time will be spent governing now? Are the activities new to the participants? Do the participants need to be trained? Do new activities need to be formally adopted? How will governance impact time-to-market? Anticipate the Impact. Learn by Doing! 10 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com

What Does It Mean to "Govern" Data? True Definition of “Govern” • [to] gov·ern [data] v. gov·erned, gov·ern·ing, gov·erns – – – – – To make and administer the public policy and affairs [of data] To exercise sovereign authority [in data] To control the speed or magnitude [of data] To regulate [data] To control the actions or behavior [of data] To keep under control [data]; to restrain [data] To exercise a deciding or determining influence [on data] To exercise political authority [over data] To have or exercise a determining influence [over data] Free. Dictionary. com [Bob Seiner] 11 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com

What Does It Mean to "Govern" Data? Meaningful to the Business • Successful Data Governance Implementations Financial Industries – Insurance Company / Bank Governing Data to Support an Established Enterprise Data Strategy Focused on Confidentiality, Integrity & Availability – Financial Institution / Bank Governing Data to Support Increased Business Intelligence & Data Integration Emphasis and to Assure Quality Data from Acquisition – Financial Institution / Bank Governing Data for Master Data Management Initiative and to Improve Credit Risk Management, Support Data Warehouse – Investment Management Company Governing Data to Lower Risks Related to Audit, Compliance, Information Security, Federal Regulations 12 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com

What Does It Mean to "Govern" Data? Meaningful to the Business • Successful Data Governance Implementations Non-Financial Industries – International Manufacturing Company Governing Data to Support Seven Year “Enterprise” Data Integration Effort Labeled as their “One SAP” Implementation – U. S. Government Agency Governing Data Across All Global Disciplines Where Structured & Unstructured Data is Collected – Health Care Institution Governing Data to Related to Clinical Operations and to Lower Risks Associated With Government Regulations – U. S. University Governing Data to Enforce Data Classification Policy Including Secured (Private) Data, Sensitive (Internal) and Public (Open) Data 13 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com

What Does It Mean to "Govern" Data? Messages for Management • We are already governing data (but we are doing it informally). • We can formalize how we govern data by putting structure around what we are presently doing. • We CAN Improve: – – How We Manage Data Risk & Secure Data Quality & Provide Quality Assurance Coordination & Cooperation Around Data Communications Around Data • We DO NOT Have to Spend A Lot of Money. In fact … Data Governance only costs the time we put into it. * • We need structure. We should consider a Non-Invasive approach. 14 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com

What Does It Mean to "Govern" Data? Messages for Management • Design Your Program to Demonstrate Success in: – – – – • Risk Management & Data Protection Data Compliance & Regulatory Control Information Security & Data Classification Meta-Data & Business Semantics Management Data Quality Improvement & Management Business Intelligence & Data Integration Master Data Management How Do You Plan to “Govern” this Data? 15 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com

What Does It Mean to "Govern" Data? Messages for Management • Concepts of “Non-Invasive Data Governance”™ (1) – Data Governance Programs are often perceived as being “invasive” and “over-and-above” the existing work culture of an organization. – Follow the necessary steps to eliminate that perception. – Take a “practical” and “pragmatic” approach to implementing Data Governance and Data Stewardship that follows several key concepts. – Use the key concepts as a starting point and basis for the “selling” and “understanding” of your Data Governance and Data Stewardship programs. 16 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com

What Does It Mean to "Govern" Data? Messages for Management • Concepts of “Non-Invasive Data Governance”™ (2) – Employees Will Not be given new job titles and recognize that the majority of their present work will not change. – Data Stewards are Not hired. Data Stewards Are identified & engaged according to their present responsibilities. – A Data Steward is Not a position. Becoming a Data Steward Is an accountability for the management of a subset of enterprise data. – The Data Stewardship process will Not create new tasks or time commitments but instead will ensure that the appropriate Data Stewards are identified, engaged in each data related task. 17 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com

What Does It Mean to "Govern" Data? Messages for Management • Concepts of “Non-Invasive Data Governance”™ (3) – Data Stewards Will Not be given additional work over and above their present responsibilities. – Present responsibilities related to data management Will be formalized & recorded to ensure consistent and complete involvement of the appropriate data stewards. – The time commitment of each Data Steward will depend on the number of projects and data issues which impact their area of expertise. – Data Stewards will be provided the knowledge, tools, forums and processes to become more effective and more efficient data managers. 18 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com

What Does It Mean to "Govern" Data? Applying Governance • What successful approaches have organizations used to identify data governance roles and formalize governance responsibility? • Roles and Responsibility Approaches: – Non-Invasive Approach • Identifying people into roles rather than assigning people to roles. • Leveraging existing responsibility – Command Control Approach • Assigning people into roles • Giving people new responsibilities – 2’ x 4’ Approach • Data Governance is “Not Optional” • People will have to make time. 19 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com

What Does It Mean to "Govern" Data? Applying Governance • Data Governance Operating Model of Roles & Responsibilities – Executive Level • Steering Committee – Strategic Level • Data Governance Council – Tactical Level • Data Domain Stewards • Data Steward Coordinators – Operational Level • Data Definers, Data Producers, Data Users – Support Level • Data Governance Program Team • Information Technology – Data and System SMEs 20 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com

What Does It Mean to "Govern" Data? Applying Governance EXISTS NEW LEVERAGE EXISTS NEW EXISTS 21 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com

What Does It Mean to "Govern" Data? Applying Governance 22 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com

What Does It Mean to "Govern" Data? Applying Governance • Two Basic Models for Applying Data Governance – Build From the Outside In (Command & Control) • Bring in External Governing Structure – Change Internal Structure • Assign / Slot People to Specific Governance & Stewardship Roles • Give Departmental Individuals Authority to Make Data Decisions • Typical Levels Involved – Strategic & Operational – Industries that Follow Outside In (Designed & Implemented to Handle) • Government – Periodic Infrastructure Changes • Education – Periodic Staffing / Culture Changes • Public Services – Locked Down Responsibilities • All – Regulatory, Compliance, Security, Classification Focus 23 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com

What Does It Mean to "Govern" Data? Applying Governance • Two Basic Models for Applying Data Governance – Build From Inside Out (Non-Threatening / Non-Invasive) • Utilize a Proven Operating Model of Roles & Responsibilities • Apply Framework to Existing Roles, Organization, Authority, Culture • Identify & Formalize Existing Levels of Informal Governance • Apply Best Practices to Pro-Active & Re-Active Processes • Typical Levels Involved – Exec, Strategic, Tactical, Operations, Support • Enterprise Addressed in an Iterative & Incremental Fashion – Industries that Follow Inside Out (Address Opportunity to Improve) • Financial – Risk Management & Sustainable People / Process • Manufacturing & Pharmaceuticals – Research, Development, Delivery • All – Regulatory, Compliance, Security, Classification Focus 24 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com

What Does It Mean to "Govern" Data? Applying Governance • Applying “Active” Data Governance – Pro-Active Governance – Through Method / Process – Re-Active Governance – Through Issue Resolution • System Development Life Cycle (SDLC) Application Development Life Cycle (ADLC) – – – – – Planning (Roles, Time Commitments, Tasks) Requirements Analysis Design Development Testing Implementation Maintenance Enhancement 25 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com

What Does It Mean to "Govern" Data? Applying Governance • Re-Active Data Governance Methodology (Issue Resolution) – – – – – • Qualify & Prioritize Data Issues Identify Affected Data Domain Identify Affected Data Stewards Conduct Data Systems & Data Resource Discovery Conduct Root Cause Analysis Conduct Cost-Benefit Analysis Analyze & Recommend Resolution Gain Approval, Funding, Resources Resolve Data Issue Cross Reference DQ Methodology & Resources – Who does What and When? 26 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com

What Does It Mean to "Govern" Data? Wrap Up & Discussion • Webinar Summary – What does it really mean to “Govern” Data? – What are the faces of “Governed” Data? – Why the timing is right to “Govern” Data”? – How do organizations “Govern” Data? • Questions & Answers • Thank you for attending this webinar! 27 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com

Contact Information • Robert S. Seiner KIK Consulting & Educational Services – KIKconsulting. com The Data Administration Newsletter – TDAN. com Post Office Box 112571, Upper St. Clair, Pennsylvania 15241 412. 220. 9643, 412. 220. 9644 (Fax) rseiner@kikconsulting. com rseiner@tdan. com 28 “Non-Invasive Data Governance”™ is a registered trademark of Robert S. Seiner & KIK Consulting Copyright © 2011 Robert S. Seiner – KIK Consulting & Educational Services / TDAN. com