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WELCOME! While you enjoy your breakfast, consider these questions with your table • What is the most effective marketing activity that your company does? • What materials has your company translated into
VALET PROGRAM SPRING MEETING MARKETING AND TRANSLATION APRIL 13, 2011
CONGRATULATIONS TO 2 VALET ALUMNI • UPS—“Growth through Global Trade Award” – Awarded to Steel. Master Buildings of Virginia Beach, VALET Class of July 2007 • British Airways—Face-of-Opportunity Contest – Winner VSD of Virginia Beach, VALET Class of July 2008 – Second VALET company to win!
BLOG FROM AUSTRALIA! • Colleen Jolly of 24 Hour Company • VEDP Group Market Visit to Australia • Virginia Business Blog – http: //www. virginiabusiness. com/index. php/blo gs/Australia_trip/ • Check it out!
PROGRAM PARTNERS Advertising and Marketing Collateral • ACCESS, Inc. • Siddall, Inc. Corporate Strategy and Market Entry • CAPSTONE • China Channel Limited Cultural Services and Translation • ABC Translation Services, LLC • Any Translation Ltd. • TNB Language Financial Services and Insurance • BB&T, International Services Division • M&T Bank • Marsh & Mc. Lennan Cos. • Sun. Trust Bank Legal and Accounting • Piascik & Associates, CPA • Troutman Sanders LLP • Williams Mullen Regulatory Compliance • Allegheny Brokerage Co. , Inc Customs Brokerage and Freight Forwarding • BSG Consulting • C V International, Inc. • UPS Web Development and Search Engine Optimization • UTi, United States • Active Media • Hodges Digital Partnership 5
GROUP MARKET VISITS • • Canada—East SE Asia India Saudi Arabia China South Africa Brazil Farnborough Airshow 15 Register online at Oct 17 -21 Nov 7 -11 Feb 20 -24 Mar 10 -14 April 16 -20 May 7 -11 May 21 -25 July 9 - http: //exportvirginia. org/market_visits. html
GLOBAL NETWORK COUNTRIES 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Argentina Australia Belgium Brazil Bulgaria Canada Chile China and Hong Kong Czech Republic Denmark Estonia Finland France Germany Hungary 15. 16. 17. 18. 19. 20. 21. 22. 24. 25. 26. 27. 28. 29. 30. India Ireland Israel Italy Japan Jordan Latvia Lithuania Malaysia Mexico The Netherlands New Zealand Norway Poland Qatar 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. Romania Russia Saudi Arabia Singapore Slovakia South Africa Spain Sweden Thailand Turkey UAE Ukraine United Kingdom Vietnam
SUBMIT YOUR REIMBURSEMENTS NOW!
BEYOND VIRGINIA CALENDAR CONTEST • Be one of the featured companies in the VEDPInternational Trade’s annual calendar • Deadline to enter is_______.
UPCOMING DATES • Fall VALET Meeting (and Virginia Conference on World Trade) – October 28, 2011, Norfolk – Conference Theme ______ • Graduation for the July 2009 Class – July 21, 2011, Richmond – Oscar and Leslie will be contacting you soon to schedule your Exit Interview
SURVEY RESULTS • We currently use Facebook, Twitter, and Linked-in. These are FREE useful marketing services, which allow us to reach out to customers with product updates, promotions, and company news. • We utilize Facebook, Twitter, You-Tube as well as the Fashion Blogs. Purpose is simple. . . SOCIAL MEDIA is imperative to maintain the highest level of impression of the brand. In addition it is also the only way to control the image of the brand in the electronic media • To reach new customers, update existing customers and use social media as a faster method in which to create new product and services interest • We use Linked in to connect with clients and have a landing page for the company. Many of us also have Facebook pages that connect to our clients. • We use Facebook and Twitter. We use them for sneak peaks at new products, to advertise a contest we may have going on. To display an ad we may have in one of the trade magazines.
ROUNDTABLE DISCUSSIONS While you enjoy your breakfast, consider these questions with your table • What is the most effective marketing activity that your company does? • What materials has your company translated into
ROUNDTABLE DISCUSSIONS Have you experienced a situation where cultural differences have impacted your business relationship?
ROUNDTABLE DISCUSSIONS Is print advertising and marketing dead?
AGENDA AND LOCATIONS Maximizing the Potential of your Website Room D Social Media Breakout Groups Rooms D and A -B Lunch & Speaker Room E-F