Welcome Today s Topic How to Design a Questionnaire

Welcome! Today’s Topic: How to Design a Questionnaire

Starter Travel Patterns Questionnaire Instructions: Stand up! Use the questionnaire to find out about your classmates. You will talk to four different people. Record their answers on the questionnaire. You have five minutes! Will you do this activity sitting down? How many people will you talk to? Will you write their answers? Begin!

Learning Objective • Today you will gather and record evidence using primary sources.

What is a questionnaire? • An form or a way to – collect answers to questions – collect factual data – gathers information or measures it • A series of written questions/items in a rational order

Advantages of Questionnaires • Why would you use a questionnaire? • Can reach a large number of people relatively easily and economically • Provide quantifiable answers that can be counted • Relatively easy to analyse figures For example: 5 people answer A, 2 people answered B 1 answered C

How can you reach people with a questionnaire? • When you use a questionnaire, do you always have to meet the person? • Are there other ways to conduct a questionnaire? • Face to face questions • Telephone questions • By post • E-mail/Internet

The Major Decisions in Questionnaire Design 1. What should be asked? 2. How should each question be phrased? 3. In what sequence should the questions be arranged? 4. What questionnaire layout will best serve the research objectives? 5. How should the questionnaire be pre-tested? Does the questionnaire need to be revised?

Making a Questionnaire Prepare a draft Pretest Revise Shorten and revise again Make a short questionnaire to find which cellphone the most popular in your class

Cell phone questionnaire Which cell phone do you have? • A – Samsung • B – I Phone • C – Nokia • D – HTC Please tick one box

Quality aims in survey research Goal is to collect information that is: • Valid: measures the quantity or idea that is supposed to be measured • Reliable: measures the quantity or idea in a consistent or reproducible manner • Unbiased: measures the quantity or concept in a way that does not systematically under- or overestimate the true value

General Principles Open-ended questions -rich Generate answers that are more information Generate answers that are more difficult to categorize and analyze Closed questions generate answers that are specific and easy to count Closed questions can lead to incorrect answers

Advantages of written questionnaire: – Much less time is required and a greater number can be surveyed – Less potential for observer bias – Anonymity may minimize bias, and encourage more honest responses to questions

Advantages of verbal interview: – Interviewer can clarify unclear questions – Literacy is not required – Interviewer can collect more complex answers and observations – Interviewer can minimize missing and inappropriate responses

Have a marvelous day!

Example – What sort of leader are you? Как мы должны относиться к другим людям? a) Ко всем людям нужно относиться одинаково независимо от возраста, пола, цвета кожи b) Мы должны относится к людям уважительно до тех пор, пока они понимают правила , по которым мы живем. c) Мы должны относится к друзьям/соседям/землякам как к братьям – объединенным как одна нация.