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Welcome to the Presentation on setting up of AEZ in Kerala for Selected Horticultural Welcome to the Presentation on setting up of AEZ in Kerala for Selected Horticultural Products A Presentation by : 3 rd February 2003 Cebeco India Pvt. Ltd. New Delhi 1

AEZ Proposal was discussed during the last meeting. The following observations were made: n AEZ Proposal was discussed during the last meeting. The following observations were made: n n n Deletion of Floriculture from the proposal. Increase of state’s contribution in the project. Reduction of no. of districts. 3 rd February 2003 Cebeco India 2

n Floricultural products like Cut Foliage and Exotic Flowers have been deleted to have n Floricultural products like Cut Foliage and Exotic Flowers have been deleted to have focus only on Banana, Pineapple and Ethnic Vegetables. 3 rd February 2003 Cebeco India 3

Revised Project Cost & Means of Finance Source Rs. [in Lacs] Contribution [%] Central Revised Project Cost & Means of Finance Source Rs. [in Lacs] Contribution [%] Central Agencies (APEDA/NHB/MFPI/MOA) 998 33 DOA (GOK) 803 27 1186 40 2987 100 Private Investments Total 3 rd February 2003 Cebeco India 4

Proposed Area under AEZ Districts : n n n n n Gateways: Ø Palakkad Proposed Area under AEZ Districts : n n n n n Gateways: Ø Palakkad Thrissur Ø Ernakulam Ø Idukki Kottayaam Alappuzha Pathanumthitta Kollam Thiruvananthapuram 3 rd February 2003 Thiruvananthapuram Airport Kochi Sea Port Cebeco India 5

Thank you 3 rd February 2003 Cebeco India 6 Thank you 3 rd February 2003 Cebeco India 6

Welcome to the Presentation on setting up of AEZ in Kerala for Selected Horticultural Welcome to the Presentation on setting up of AEZ in Kerala for Selected Horticultural Products A Presentation by : Cebeco India Pvt. Ltd. New Delhi

Selected Products n n n Ethnic Banana [Fresh & Processed] Pineapple Ethnic Vegetables Products Selected Products n n n Ethnic Banana [Fresh & Processed] Pineapple Ethnic Vegetables Products have been selected considering existing export basket, state’s competitiveness and exclusivity of some products 3 rd February 2003 Cebeco India 8

Proposed Area under AEZ n n n n n Palakkad Thrissur Ernakulam Idukki Kottayaam Proposed Area under AEZ n n n n n Palakkad Thrissur Ernakulam Idukki Kottayaam Alappuzha Pathanumthitta Kollam Thiruvanathapuram 3 rd February 2003 Cebeco India 9

Production of Selected Commodities Fruits Name of District [ in 000 MT] Banana/Plantain Pineapple Production of Selected Commodities Fruits Name of District [ in 000 MT] Banana/Plantain Pineapple Palakkad 70 0. 7 Thrissur 47 2 Ernakulam 67 48 Idukki 54 13. 9 Kottayaam 67 3 Alappuzha 26 0. 5 Pathanumthitta 33 1. 3 Kollam 42 4. 9 Thiruvanathapuram 54 1. 9 AEZ Total 460 [63%] 76. 2 [87%] Total State 732 3 rd February 2003 Cebeco India 85 10

Existing Exports Export volumes of fruits & vegetables : 25, 000 tons Exit Points Existing Exports Export volumes of fruits & vegetables : 25, 000 tons Exit Points : Thiruvanathapuram [80%], Kochi [10%], Kozhikode [10%] Export Basket : Plantain [65%], Ethnic Vegetables [30%] Markets : Gulf [90%], Maldives, Mauritius, European Countries. [10%] Trends of Export from Thiruvanathapuram Airport Year Quantity [MT] C&F Value [Rs. in lacs] 1990 -91 6, 754 5, 729 1993 -94 10, 217 10, 741 Average Growth Rate 1998 -99 17, 044 20, 093 12% 1999 -00 21, 951 32, 703 2000 -01 18, 972 21, 298 2001 -02 20, 036 18, 752 3 rd February 2003 Cebeco India 11

Target Markets Banana/Plantain : Gulf Countries Pineapple : Gulf Countries Ethnic Vegetables : Gulf Target Markets Banana/Plantain : Gulf Countries Pineapple : Gulf Countries Ethnic Vegetables : Gulf Countries, Mauritius, Maldives, European Countries Banana Wafers 3 rd February 2003 : Gulf Countries Cebeco India 12

Target Markets [Contd…] Gulf Countries - Major Destination n Sizable population of NRIs / Target Markets [Contd…] Gulf Countries - Major Destination n Sizable population of NRIs / NRKs Country Saudi Arabia Population No. of NRIs No. of NRKs 21, 500, 000 750, 000 U. A. E. 2, 800, 000 900, 000 450, 000 Kuwait 2, 200, 000 287, 600 143, 800 Oman 2, 200, 000 340, 000 170, 000 Bahrain 643, 000 130, 000 65, 000 Qatar 525, 000 125, 000 62, 500 2, 000 200, 000 100, 000 31, 868, 000 3, 482, 600 1, 741, 300 Others Total n Nendran and Ethnic vegetables are sourced only from Kerala to supply to NRKs in Gulf 3 rd February 2003 Cebeco India 13

Export Projections Item Year 1 Year 2 Qty Value 15 38 Pineapple 4 Ethnic Export Projections Item Year 1 Year 2 Qty Value 15 38 Pineapple 4 Ethnic vegetables Banana Wafers Banana Total Qty Year 3 Year 4 Value Qty Value 18 45 22 55 12 5 15 6 8 22 9 25 1 10 2 28 82 34 Qty Year 5 Value Qty Value 28 70 35 87 18 8 21 10 37 10 27 11 29 13 33 20 3 30 5 40 5 50 105 41 130 51 160 63 207 (Qty. in 000’MT and value in crores) n n Present availability of Indian fruits & vegetables to NRIs in Gulf is only 8 kgs. person as compared to availability of 150 kgs person in India. Therefore, immense potential for increasing export. Incremental export to the tune of Rs. 125 crores from fifth year onwards 3 rd February 2003 Cebeco India 14

Economics of Banana Exports Particulars Rs. /Kg. Existing Proposed Procurement cost of export quality Economics of Banana Exports Particulars Rs. /Kg. Existing Proposed Procurement cost of export quality bananas 8. 00 Packaging 1. 00 3. 00 Labour cost 1. 00 1. 50 Chemicals - 0. 20 Pack House / Cold Storage Charges - 2. 00 1. 00 2. 00 34. 00 7. 00 1. 50 Total (C&F Cost in Dubai) 46. 50 25. 20 Wholesale Price in Dubai Market 78. 00 Truck / Container Transportation Charges Air Freight / Marine Transport Misc. (Custom, C&F, etc. . ) With the use of marine transport, there would be substantial reduction in the landed cost of banana. 3 rd February 2003 Cebeco India 15

Interventions n n n Development of Cold Chain Development of Protocols for post-harvest handling Interventions n n n Development of Cold Chain Development of Protocols for post-harvest handling of banana and pineapple. Use of cheaper marine transportation Pre-harvest management for quality enhancement for selected fruits and vegetables. Promotion of mono-crop of banana and vegetables for improved and consistent exportable quality. Value addition to banana chips through manufacture by automated lines, packaging and branding 3 rd February 2003 Cebeco India 16

Project Cost Source Rs. [in Lacs] Contribution [%] Central Agencies (APEDA/NHB/MFPI/MOA) 998 33 DOA Project Cost Source Rs. [in Lacs] Contribution [%] Central Agencies (APEDA/NHB/MFPI/MOA) 998 33 DOA (GOK) * 803 27 1186 40 2987 100 Private Investments Total * - GOK constructed EU markets at the cost of Rs. 70 crores. The facilities would be useful for projects to be set up under AEZ. - KHDP project implemented at a cost of Rs. 131 crores. For extension of activities in Kollam and Alappuzha, GOK has sanctioned an amount of Rs. 1. 3 crores. These two districts are in proposed AEZ. - GOK invested 48 crores in commercial and homestead production of fruits and vegetables and Rs. 5 crores in agri-biotech centre for making available tissue cultured plants. - GOK to make available Government farms (500 ha) to farmers / self help groups /exporters for cultivation of fruits and vegetables meant exclusively for exports. GOK has already budgeted Rs. 3 crores for AEZ and Rs. 2 crores as support to VFPCK 3 rd February 2003 Cebeco India 17

State’s Commitments n n GOK is committed to development of horticulture in the state. State’s Commitments n n GOK is committed to development of horticulture in the state. It has provided sustained support to EU funded, Kerala Horticulture Development Program (KHDP) which has become a popular model for the developing countries. APMC act does not exist in Kerala and Agri Markets along with export zones are exempted from the labor laws as per the recent Notification of GOK has nominated Department of Agriculture as state nodal agency which will set up project management unit. GOK has agreed to provide state owned farms for cultivation of exportable fruits and vegetables. 3 rd February 2003 Cebeco India 18

State’s Commitments [Contd. ] n n . For increasing the area under horticultural crops, State’s Commitments [Contd. ] n n . For increasing the area under horticultural crops, Kerala Land Utilization Order would be amended. GOK will continue support to KHDP (VFPCK) as their infrastructure would be very important for regular supply of fruits and vegetables to merchant exporters. Kerala Land Reforms Act amendment is in pipeline. GOK will take up all the activities through its nodal agency for the speedier implementation of AEZ in the State. GOK has already budgeted Rs. 3 crores for AEZ and Rs. 2 crores as support to VFPCK 3 rd February 2003 Cebeco India 19

Cost Benefit of the Project n n n - ERR NPV Cost Benefits Ratio Cost Benefit of the Project n n n - ERR NPV Cost Benefits Ratio : 51% : Rs. 28. 0 crores : 2. 6 Creation of 450 jobs Benefit to 14, 000 farmers 3 rd February 2003 Cebeco India 20

Thank you 3 rd February 2003 Cebeco India 21 Thank you 3 rd February 2003 Cebeco India 21