Welcome to the 15 th Techno Treat n

Welcome to the 15 th Techno. Treat n Thanks to all sponsors, speakers, & especially n Eileen n John Kramer – without whom I shudder to think “no problem” Luff – Dictator of Demos n HPA Board, TR Committee, Staff n Supersession team: Richard Doherty Loren Nielsen, Jerry Pierce, Leon Silverman n Moderators: Wendy Aylsworth, Matthew Goldman, Pete Putman, John Footen, Randy Hoffner n Michael Bergeron, Mark Chiolis, Phil Squyres Mark Schubin, HPA Technology Retreat, 2008 February 20 1

Mark Your Calendars! n 16 th-Annual HPA Technology Retreat n Tuesday, February 16 through Friday, February 19, 2010 n Rancho Las Palmas Resort & Spa n Where last year’s Techno. Treat was n Submit proposals as soon as you’d like (deadline will be in October): n tvmark@earthlink. net n if you don’t get a response, I haven’t received your proposal Mark Schubin, HPA Technology Retreat, 2008 February 20 2

The Basics n n The schedule rules – Verizon Wireless time Power available in front & rear few rows Wi-Fi SSID: Westin. Meeting. Rooms Second Demo Room session tonight 6 -7: 30 pm n n n Bruce Jacobs offering copies of aspect-ratio simulation Location: turn right when leaving this room - Celebrity A-D other times by mutual agreement – No demos Friday Demo Room closes Thursday at 7: 30 pm Sign-up for tomorrow night’s Fantasy Lanes Bowling Breakfast roundtables will be across the road in Ambassador 1 -4; topic lists will be posted n There are still tables available. If you’d like to moderate a breakfast roundtable Thursday or Friday morning, tell me the topic(s) ASAP. Mark Schubin, HPA Technology Retreat, 2008 February 20 3

n The Basics – Part II Quizzes: all are eligible (except me) n place entries in bowl by session end (quiz #5 by the last refreshment break) n have name and quiz # on entry n no penalty for wrong answers n currently open: n Quiz 0: What scientist won an Emmy, a Grammy, and Oscar recognition? n Quiz 1: What is the group of lens elements that changes magnification called? Tie-breaker: What’s the group that maintains focus during zoom called? n Quiz 5: Where on earth is high-speed Internet access only available a different few hours each day? Why? n Mark Schubin, HPA Technology Retreat, 2008 February 20 4

The Basics – Part III n n n Speakers: Send or give presentations to Eileen or Max for posting (Max is at the computer) No recording please Door prizes Friday afternoon – be there! (arranged by Peter Putman, ROAM Consulting) n Corinex HD-over-power-lines Connectivity Kit n Hauppauge Win. TV HVR-950 Q ATSC/NTSC/QAM USB n Pinnacle Video Transfer Recorder n Radiient Select-4 HDMI Switch n Sanyo VPC-CG 9 Xacti Camcorder n Toshiba XD-E 500 U Upconverting DVD player Mark Schubin, HPA Technology Retreat, 2008 February 20 5

n Be nice! The Basics – Part IV Mobile communications devices on vibrate n Take all calls and conversations outside the room n n n Please fill out evaluations; survey link later Presentations link: http: //www. hpaonline. com/mc/page. do? site. P age. Id=83991&org. Id=hopa n n Helpful Hint: Go to the HPA website, click on the program page, & replace the number with 83991 Green & storage surveys link on HPA site n still worthwhile to fill them out Mark Schubin, HPA Technology Retreat, 2008 February 20 6

HD Technology Year in Review n 23 rd annual “This Is the Year of HDTV” n more displays sold than ever before n n more penetration: 23. 2% USHH (up from 12. 8) n n Nielsen as of November 30 (CEA 53% January 1) D. C. highest (31. 1%), Detroit lowest (20. 9%) more programming than ever before but not press bridges (pool feeds): n n more HD than SD globally for first time (i. Suppli) analog NTSC (digital component 1981) mono (stereo TV sound 1984) 4: 3 (16: 9 1985) End-of-analog no-AFD retransmission issues loss of sides loss all around much blank screen Mark Schubin, HPA Technology Retreat, 2008 February 20 Bruce Jacobs – demo room >1/3 of US HDTV users don’t watch HD: Magid, Leichtman same as last year wrong shape 7

This Is the Year of 3 -D TV? (1 st 1928) n Infinite-distance parallel interocular: Set for 30’ screen, 60’ screen diverges 15’ screen too close TV screen really close n Except holographic and moving-mirror displays, convergence does not match accommodation n Mark Schubin, HPA Technology Retreat, 2008 February 20 8

Statistics n TV Viewing (Nielsen May): 8: 18/day/USHH, a new record n up 1 hour in 10 years n 250 mins/day for heavy Internet users vs. 220 n 127 hrs/mo TV, 26 Internet, 2. 3 TV via Internet Consumer Electronics (as of January, CEA phone survey) n projection TV peaked in mid-2007, plasma still growing n DVD separate 92%, VCRs down to 58% n n n Most U. S. HD viewing is sports (Nielsen December) n 54% more sports viewing than non-HD HHs next political content (!), awards shows, sitcoms n 1758 licensed full-power analog stations June 30 n 803 k (vs. 259 M CD and downloads) n n n FCC CDBS: 1249 licensed U. S. DTT Feb. 11 Vinyl record sales up 77% in first half 2008 Mark Schubin, HPA Technology Retreat, 2008 February 20 9

Acquisition n n Extreme dynamic range: >23 stops More large format: D-21, Epic, F 35 Higher rez: Red Epic 5 k, new NHK 8 k Higher speed: VR V 12 HD@7 k-fps, Hi-Motion Small: Camera Corps HD Mini. Zoom Cheap: <$200 HD camcorder Wireless: Spanish multicamera Mount: Hoodman Wrist. Shot Battery chemistry: Frezzi Ni. Zn, Toshiba SCi. B Lighting: more LED, 24 k HMI, Rosco View Mark Schubin, HPA Technology Retreat, 2008 February 20 10

500 -watt halogen light Mark Schubin, HPA Technology Retreat, 2008 February 20 11

10, 000: 1 (>23 -stop) contrast ratio courtesy of Thomson Mark Schubin, HPA Technology Retreat, 2008 February 20 12

Rosco. View Mark Schubin, HPA Technology Retreat, 2008 February 20 13

Storage JVC adopts Sx. S Ikegami Toshiba SD card slot n n n smaller more capacity faster hot swapping CF and SD win metadata & editing Mark Schubin, HPA Technology Retreat, 2008 February 20 Rev Pro ER: 65 GB XP: faster <$80 512 GB 10 Gb/s 4 x. CF JP 2 K codec hot-swappable 2. 5 -inch SATA 14

Processing n n n AFD AVC <2 ms (W&W) “___ in a box” n n Abekas Air Cleaner e. Motion Digicrank Blackmagic Videohub Control surfaces Services: Chyron, S&W n Mark Schubin, HPA Technology Retreat, 2008 February 20 Uncompressed HD n n n video op: D-Rex studio: REMO, UCCTOP n n Distribution n AOptix LCT-5 laser Cam Wave NAB: 15+ DTT standards IBC: 6 -cam wireless truck Intracom: matrix via mobiles 15

Higher Frame Rates BBC/EBU simulation from 300 fps video 50 Hz 100 Hz § LG: LCD Trumotion 480 Hz § Compressed rate TBD § less change between frames § sharper for easier estimation Mark Schubin, HPA Technology Retreat, 2008 February 20 16

Cinema. Scope Home TV Philips Cinema 21: 9 Mark Schubin, HPA Technology Retreat, 2008 February 20 17

Pico Projectors: Mobile Game Changers? Aiptek V 10 Optoma PK-101 Mark Schubin, HPA Technology Retreat, 2008 February 20 3 M Mpro 110 Samsung i 7410 mobile phone: “ 50 -inch image” 18

Seiko Epson 2. 57 -inch 8 -view 3 -D LCD Samsung 40 -inch OLED Shinoda 125 -inch curved plasma 1 -mm thick Mark Schubin, HPA Technology Retreat, 2008 February 20 19

compression fidelity, lip-sync, format conversion, colorspace mismatch, chroma subsampling, frequency response, field sequence, white and black clipping, bit depth, skin tones, gamma, overscan, dropped frames, recording-system identification Mark Schubin, HPA Technology Retreat, 2008 February 20 20

Welcome to 2009! Mark Schubin, HPA Technology Retreat, 2008 February 20 21