Welcome Customer Analytics Executive Summit September 21 2015

Welcome! Customer Analytics Executive Summit September 21, 2015 Fern Halper TDWI Research Director, Advanced Analytics David Stodder TDWI Research Director, BI

Your Co-Chairs David Stodder Research Director, BI TDWI 2

Customer Analytics Summit Goals • • Provide a greater understanding of customer analytics Provide real world guidance from those who have been there Understand vendor solutions Talk – To vendors – To each other • Determine if customer analytics is right for you 3

Definition of Customer Analytics The analytics techniques, data infrastructure, and processes that organizations use to understand act on customer behavior…… 4

Customer Analytics Framework Methods ü Analyze and understand Goals üImprove experience üSatisfy/delight üAttract/retain Ø Descriptive Ø Predictive Ø And more! Ø Act Organizational infrastructure Data infrastructure Analytics infrastructure Foundation 5

Predictive analytics used in marketing and sales 6

For customer focused activities 7

Important Summit Topics • Predictive analytics, text analytics, and other methods for upgrading customer insight and process excellence • Using visual analytics and visual data discovery to sharpen customer insight • How to improve data warehousing and big data management to increase customer intelligence • Customer master data management best practices through case examples • Organizational and cultural issues 8

House keeping notes 9

What does Mick have to do with our Summit? 10

Agenda for Today’s Summit 9: 45 10: 30 10: 45 11: 30 12: 15 12: 30 11 Keynote: The CMO’s perspective on building a data driven marketing organization, Lisa Joy Rosner, Neustar BREAK Case Study- Advanced Analytics for B 2 B: A Pragmatic Approach, Paulo Costa, Cisco Case Study- From Traditional to Modern: How Rakuten Marketing Realized the Promise of New Generation of BI: Scott Wallace and Donald Krapohl, Rakuten Sponsor introductions, Dave Stodder LUNCH

Agenda for Today’s Summit 2: 00 3: 30 4: 15 4: 30 5: 15 12 Workshop- Learning the Voice of the Customer with text analytics, Chris Jones, Beartooth Case Study- Build it and they will come, Steve Conley, Boston Red Sox BREAK Talk: Big data architectures for customer analytics, Carey Moretti, Trace 3 Reception with Summit Sponsors