Welcome! Customer Analytics Executive Summit September 21, 2015 Fern Halper TDWI Research Director, Advanced Analytics David Stodder TDWI Research Director, BI
Your Co-Chairs David Stodder Research Director, BI TDWI 2
Customer Analytics Summit Goals • • Provide a greater understanding of customer analytics Provide real world guidance from those who have been there Understand vendor solutions Talk – To vendors – To each other • Determine if customer analytics is right for you 3
Definition of Customer Analytics The analytics techniques, data infrastructure, and processes that organizations use to understand act on customer behavior…… 4
Customer Analytics Framework Methods ü Analyze and understand Goals üImprove experience üSatisfy/delight üAttract/retain Ø Descriptive Ø Predictive Ø And more! Ø Act Organizational infrastructure Data infrastructure Analytics infrastructure Foundation 5
Predictive analytics used in marketing and sales 6
For customer focused activities 7
Important Summit Topics • Predictive analytics, text analytics, and other methods for upgrading customer insight and process excellence • Using visual analytics and visual data discovery to sharpen customer insight • How to improve data warehousing and big data management to increase customer intelligence • Customer master data management best practices through case examples • Organizational and cultural issues 8
House keeping notes 9
What does Mick have to do with our Summit? 10
Agenda for Today’s Summit 9: 45 10: 30 10: 45 11: 30 12: 15 12: 30 11 Keynote: The CMO’s perspective on building a data driven marketing organization, Lisa Joy Rosner, Neustar BREAK Case Study- Advanced Analytics for B 2 B: A Pragmatic Approach, Paulo Costa, Cisco Case Study- From Traditional to Modern: How Rakuten Marketing Realized the Promise of New Generation of BI: Scott Wallace and Donald Krapohl, Rakuten Sponsor introductions, Dave Stodder LUNCH
Agenda for Today’s Summit 2: 00 3: 30 4: 15 4: 30 5: 15 12 Workshop- Learning the Voice of the Customer with text analytics, Chris Jones, Beartooth Case Study- Build it and they will come, Steve Conley, Boston Red Sox BREAK Talk: Big data architectures for customer analytics, Carey Moretti, Trace 3 Reception with Summit Sponsors
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