Website localization made easy
words? many How t CAT suppo rt ep to ke rmat? How me fo the sa What will it loo ok like on the s to gi v Who will solve the technical prob lems? site? ve a quot ation now ? Common problems with Website Translation Export rack t ow to H es y languag ions? an etit handle m rep esigned to e is not he websit T de Can I reach trans my l lation mem ory? How What has c can I extract the full text to translate? hanged on the site? Xliff Import Powered by Easyling. com
PROBLEM ≠ Websites are not files anymore. The content is usually stored in CMS (Word. Press, Joomla, Typo 3, Square. Space, etc. ) and in databases
Players of the game Standard website translation workflow Website owner Translator Website developer Text is stored in database, no more index. html Content Management System (CMS) Text extraction Insert translated text Huge effort Translation Out-of-the-context translation, lot of fitting and contextual mistakes On „live”, frequently updated websites translation is a never-ending task. Huge effort
Website translation is important! European Union 9 in 10 European internet users prefer to visit websites in their own language Common Sense Advisory People are less likely to buy from websites which are not written in their native tongue Localization Industry Standard Association Companies receive approximately $25 additional revenue for every $1 spent on localization
Solution & technology www. easyling. com - web-based, Saa. S solution
How to give an accurate quote How to avoid contextual and fitting mistakes How to put it back How to detect changes
How to give an accurate quote It’s hard to get all the relevant content that needs to be translated on a website. In most of the cases even the customers themselves don’t know what they have. Easyling provides • • Automatic text extraction Page inclusion/exclusion option Automatic word and repetition count XLIFF export to your CAT + TM for quotation
How to avoid contextual and fitting mistakes In context translation During the translation, it’s always an issue, that some of the translation doesn’t fit into the original layout, or has different meaning depending on the context. Easyling provides real-time preview in the browser: • • • Instant visual feedback how the translation fits into the layout/context Translation, post-editing and proofreading interface right in the original layout/context The preview link can be sent to the Customer
How to put it back Put it back To put back the translated text into the Customer’s CMS is a hassle. From the Customer’s side it requires significant IT effort and cost. Not anymore. Easyling provides 4 options • • Hosting all the language versions from 10 EUR/month on any domain, like cn. customer. com or www. customer. cn Dedicated Word. Press plugin on the Customer’s server Providing a temporary domain for manual Copy-Paste XLIFF, Excel, Word export
How to detect changes Get a price Wouldn’t it be awesome if you were notified when any of your customers’ website changes, so you can immediately offer your service, just in time ? Easyling provides • Automatic change detection for your Customers’ websites. Get an email notification.
Live demonstration
And we support your CAT
Under the hood
Process without easyling customer’s URL request: www. customer. com CMS Databases Business logic visitor’s browser response HTML in the original language
Process with Easyling URL request: www. customer. cn forwarded to www. customer. com customer’s CMS Databases Business logic visitor’s browser response HTML in the visitor’s language response HTML in the original language TM on-the-fly text replacing in the response HTML
Using Google cloud 99. 95% SLA Easyling runs on Google’s cloud, App. Engine, the same infrastructure where Google Search and Gmail. 99. 95% SLA is guaranteed. Better SEO The translated website will have better position in the Google Search, ranking higher on SERP. Edge cache delivery The translated website can be stored by Google Global Cache (using local servers all around the world) providing better response time and user experience.
Start your free trial today! http: //www. easyling. com/trial
Looking forward to working with you Péter Faragó, CEO pfarago@easyling. com easyling Balázs Benedek, CTO bbenedek@easyling. com easyling_com easyling
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