Web Hosting Keynote SWsoft and Saa S Serguei

Web Hosting Keynote SWsoft and Saa. S Serguei Beloussov CEO, SWsoft Tuesday, May 8, 2007

Thank You All For Coming and Specifically The Sponsors Platinum Gold Silver Media Exhibitor 2 May 2007 Modern. Bill HACKER SAFE Global. Sign CCMedia Absolute Performance @Mail SWsoft Keynote – Hosting, Saa. S, Open Fusion

Everything New is Just Forgotten Old – This Picture is from Jan 2000 SWsoft Services & Support ASPstreet. com PEM Virtuozzo HA/LB Solution - Future Virtuozzo Management Tools File System - Future Virtuozzo supports now 10+ Linux distributions and Windows 3 May 2007 SWsoft Keynote – Hosting, Saa. S, Open Fusion

About SWsoft, Inc. • Strong financials • Profitable, Cashflow positive • Strong revenue growth each year since 2001: 900%, 150%, 160%, 170% and 133% in 2006 • Backed by Insight, Bessemer, and Intel Capital Seattle Paris • Expertise • 700+ experts, including 500+ engineers • Unique hiring model at MIPT, MSU, NSU • 45+ patents pending, 3 issued • Industry and Product Awards • Info. World 2007 Technology of the Year winner • IT Week 2006 Top 100 IT Vendor • Linux. World 2006 Best Server Virtualization Solution Award • Strong partner focus - 500+ partners 4 May 2007 SWsoft Keynote – Hosting, Saa. S, Open Fusion Barcelona

SWsoft – Three Business Units • Hosting/Saa. S (SP) Automation • • • Virtuozzo PEM Plesk • • Virtuozzo Tools (standalone soon) • Parallels • • Parallels Desktop Parallels Server (coming soon) • Virtualization, Management Tools and Automation • Complementary, synergetic and complete technologies and channel set • Broad Customer Target: • Enterprise, SMB, Consumer Products, Traditional and Service Provider channel • Broad Platform Support: • Desktop & Server products; Windows, Linux/Unix and Mac OS; x 86, x 64, Itanium and Power, Sparc 5 May 2007 SWsoft Keynote – Hosting, Saa. S, Open Fusion

SWsoft Hosting Momentum • Serving Web Hosting Industry since 1999 • Over 10, 000 service providers using our products • Over 400+ certified hosting partners • Global “market” leader in Web Hosting automation and virtualization software • Over 200, 000 servers powered by SWsoft control panels • Over 700, 000 VEs deployed • Over 17, 000 Virtuozzo physical servers • Over 10 million active sites/domains • Over 50 million mailboxes 6 May 2007 SWsoft Keynote – Hosting, Saa. S, Open Fusion

Web Hosting Infrastructure Opportunity* • WW 07 Web Hosting Market: $11 -14 B • Opportunity (in USA) • 5 million SMB hosted websites and growing (see chart) • 60% of SMBs are looking to improve existing web presence Learn More • Penetration grows 9% annual on the from average (revenue grows Melanie Posey a bit faster) • Opportunity (in EU) (IDC) Tomorrow’s Keynote • 11% annual growth rate in managed web hosting • Market growth from $3. 7 billion (2004) to $6. 3 billion (2009) SMB Web Presence Expected to grow to 92% 100% 80% 60% 40% 20% 0% 2005 2009 • Large and Real Market but the unit growth is slowing and there is price erosion too! 7 May 2007 SWsoft Keynote – Hosting, Saa. S, Open Fusion

New Opportunity - Saa. S – The Definition Software deployed as a hosted service and accessed over the Internet Email / Collaboration • Exchange • Share. Point Web Conferencing • Web. Ex • Live. Meeting • Spreed HR Portals • Employease • Taleo • Workstream E-commerce/E-marketing • Digital River • Exact. Target • Omniture 8 May 2007 • Net. Suite • Hosted Quickbooks CRM • Salesforce. com • Sugar. CRM Traditional Apps Deployed into VPSs Web Infrastructure • Shared web hosting • Basic email/webmail • Dedicated, VPS ERP Online Games SWsoft Keynote – Hosting, Saa. S, Open Fusion • Accounting, business adm. , spreadsheets, doc mgmt management, CAD/CAM, etc.

Market Evolution Example • Infrastructure • Resource focused • Tech driven • Build your own application 9 May 2007 SWsoft Keynote – Hosting, Saa. S, Open Fusion • Applications • Benefit focused • User driven • Use our application

Take Note: Big Players are Moving to Saa. S • Google • Microsoft Saa. S • Bundles for small • Main link goes to business, enterprise, hosting area! education, and family • HMC and WBH are cornerstones • SMB offering: mail, Learn More from Vo. IP, calendar, file • SPLA including more Michael van Dijken sharing, page creator (Microsoft) applications Nothing you cannot already offer! 11: 30 am Today Take advantage of opportunity! 10 May 2007 SWsoft Keynote – Hosting, Saa. S, Open Fusion

Saa. S Market Opportunity* • 2005 – 5% of new business software deployed as a service Saa. S % of Business Software Market Opportunity: $8 B increasing to $40 B • 2011 – 25% of new business 25% software deployed as a service 20% • Opportunity • $8 B (2006) -> $40 B (2011) • 50 million SMB customers • 40% average annual growth • Types of applications • CRM, web conferencing, web content management, HR, supply chain, collaboration, email, games, community and others 11 May 2007 SWsoft Keynote – Hosting, Saa. S, Open Fusion 15% 10% 5% 0% 2005 2011

Saa. S Benefits End User Customers • Licensing model without upfront cost • No need to manage or own infrastructure ISVs • New markets & trends for software • Attractive recurring revenue models Service Providers • Differentiator with the big guys • More to sell to the same customer ► 12 May 2007 SWsoft Keynote – Hosting, Saa. S, Open Fusion

Revenue Opportunity (SMB: 20 Users/Month) Saa. S – The Track to Higher Revenue Advanced Apps (CRM, ERP, vertical) $250 -$1500+ $1, 000 Add Business Collaboration (i. e. Share. Point, LCS, Vo. IP) $200 -$500 Saa. S Business-Class E-mail (i. e. Hosted Exchange) $150 -$300 Dedicated & Managed Server $100 -$500 $100 Virtual Private Servers $15 -$100 Infrastructure $10 Domain Registration $1 -$3 Email Shared Static Web Hosting $3 -$10 Web Presence Shared Dynamic Web , DB, Apps $5 -$20 E-commerce Customer Needs 13 May 2007 Mar SWsoft Keynote – Hosting, Saa. S, Open Fusion Collaboration Application Mgmt

Saa. S – Simply Natural Progression for Webhosting • Mass market Web hosting providers – ideal channel for Saa. S! • Yesterday • Domain, Basic Web, Basic Email, Basic server • Today • Content Management, Web Marketing, e. Commerce, Managed Server, VPS, Various Web Applications, Antispam, Antivirus, Web. Mail, IMAP, Various Security Applications and services, Value added services • Customer is SMB/consumer – 40 -50 mln+ entities using webhosting • Already buying and paying monthly, communicating for support • Hoster Advantage Against specialty players and big guys – providing comprehensive multiple-choice and integrated solution/service/experience • Tomorrow – happening now! • Rich email, collaboration, VOIP, Web conferencing, game servers, online backup • Future • CRM, HR, ERP, Hosted Desktop and more 14 May 2007 SWsoft Keynote – Hosting, Saa. S, Open Fusion

Conclusion - Hosting Platforms in 2010 • In 2010, hosting platforms must be able to deliver hosted infrastructures for Saa. S AND hosted Saa. S applications • Hosted Saa. S Infrastructures • • • Shared Web Hosting VPS Hosting Saa. S covered Dedicated Server Hosting throughout all sessions Collocation over the next Managed Hosting two days • Applications Readiness for Saa. S • Traditional Applications • Configurable Applications • Multi-Tenant Applications • More detail on many sessions this two days! 15 May 2007 SWsoft Keynote – Hosting, Saa. S, Open Fusion

Saa. S – Critical Issues • Deploying Saa. S can be as simple as moving applications to a hosted server Traditional Deployment Saa. S Deployment Customer Site Hosting Provider Site Server Client PC Application 1 Server Application Server Internet Application 1 • Historical & Present Issues & Perceptions: • Network impact on system performance • Mental model on how software is expected to be deployed • Unknown and not proven business models for ISVs and Service Providers • Integration with other applications • Data backup & disaster recovery & availability requirenments • Data security & privacy • COST / Easy – better cost / better product 16 May 2007 SWsoft Keynote – Hosting, Saa. S, Open Fusion

Profitability and Simplicity are Critical • Two Ways to Offer Hosted Services / Saa. S • The Expensive Way • Hosted in the service provider location • But same 1 server = 1 application = 1 customer • Manual provisioning, maintenance, and support • The Profitable Way • Automate, virtualize and standardize – consolidate: § IT staff, data centers, servers, network, management tools • Virtualization impact: § 1 server = many applications = many virtual environment = many customers • Automation impact § Reduce costs and improve delivery times by automating provisioning, billing, and providing customer self-service 17 May 2007 SWsoft Keynote – Hosting, Saa. S, Open Fusion

Reducing Saa. S Costs Note Converting traditional applications to multi-tenant applications is more expensive than virtualizing. Cost Drivers: • Hardware • Licensing • Maintenance • Management Virtualization effect Automation effect Traditional Configurable Saa. S Deployment Types 18 May 2007 SWsoft Keynote – Hosting, Saa. S, Open Fusion Multi-Tenant

SWsoft 2010 Hosting Platform – modern version of the old picture! • • • • • OPEN FUSION provides a standards base Standardize and automate interaction among customers, hosting providers, and ISVs Virtuozzo provides a flexible and manageable platform Utilize virtualization as a and service technology PEM delivers automation key platform delivery SWsoft PEM Control Panels End User Customers (end user, reseller, service provider) Storefront Reporting Service Plan Management Billing Reseller Module Domain Registration Interface Business Rules (workflow) Payment Gateway Interface SWsoft Virtuozzo Hosting Providers and Resellers ISVs Application Density Application Isolation Quality of Service Parameters Service Portability OPEN FUSION Standards Application Format and Packaging 19 May 2007 Common Licensing Models Code Re-Usability Shared Code Base SWsoft Keynote – Hosting, Saa. S, Open Fusion Authentication Single Sign On Standard Update Process

Virtualization Continues to Grow • 100% of Fortune 500 are using virtualization today • 50+ of them acquired Virtuozzo in the last 12 months • 100% of Top 25 hosting providers are using virtualization today • All are using Virtuozzo • Virtualization market is forecasted to double every year for the next 4 years • Number of Virtuozzo servers shipped is almost doubling every quarter 1000+ • a 20 May 2007 SWsoft Keynote – Hosting, Saa. S, Open Fusion

Best of Both Worlds in the Integrated Solution in CY’ 07 • VMM/Hypervisor Virtualizes access to hardware § Host OS and each guest has full OS – standard or special § SWsoft/Parallels, Microsoft Virtual Server, VMware, XEN § • OS Virtualization Virtualizes access to OS § Single, standard OS is running per box § SWsoft/Virtuozzo, Sun Solaris Containers § • Same management tools, same API, same UI – where do you want to run your workload today ? 21 May 2007 SWsoft Keynote – Hosting, Saa. S, Open Fusion

Virtuozzo Was Designed for ASPs which are now Saa. S • The main disadvantage – same kernel on the same server is irrelevant for Saa. S • The efficiency and manageability is super important: • • Density 2 -10 x higher No Performance overhead No Scalability overhead Dynamic Resource Management Simple Live Migration Ultra Fast Management Operations Consolidated OS/App update management Complete Set of Service Provider Tools/APIs • Proven with 10 s of 1000 s of servers in use 22 May 2007 SWsoft Keynote – Hosting, Saa. S, Open Fusion

Virtualization Platform Uses • Old VPS offerings • New Saa. S offerings • VPS servers • “Dedicated” servers • Resale offerings with Plesk bundled • VPS provides isolated resources for applications • Customers add a-la-carte applications Learn More From. New hosting opportunity! Mike Riolo (SWsoft) VPS Server Applications 1: 30 pm Today Application 1 - $99 / month Collaboration and more – 2 user license Application 2 - $149 / month Business process and CRM – 5 user license Application 3 - $499 / month Web conferencing – 1 simultaneous conference Application 4 - $499 / month Dental office suite – 10 seats Application 5 - $999 / month ERP / inventory management – 20 seats 23 May 2007 SWsoft Keynote – Hosting, Saa. S, Open Fusion

Web. Hosting Provider Challenges Lack of Automation Results Provider Challenges Slow Growth • • Loss of Customers Loss of Profits May 2007 • • • Loss of Opportunity 24 • • Hard to order: cumbersome ordering process High customer acquisition costs: provisioning not fully automated Lack of self-service: customers cannot manage their own services Lack of self-upgrade: customer must call provider to change a service plan or add resources Multiple control panels: each new service offering adds a new control panel Low density: multi-purpose servers not tuned for optimum performance Low revenue per customer: difficult to migrate customers between plans and sell customers additional resources High integration costs: non-extensible systems require programming High management costs: manually install system updates Hard to differentiate: same offerings as others, must compete on price Incomplete service offerings: customers shop elsewhere for missing services and features Long time-to-market for new services: gaming, blogs, Vo. IP, streaming, Exchange, Share. Point all require development, control panels, training SWsoft Keynote – Hosting, Saa. S, Open Fusion

Saa. S/Webhosting Key Success Factors • Automation is the key • Must be fully integrated single system, which is also Complete, Comprehensive, Flexible and Different • Single system/vendor could not deliver all (even with 500+ engineers) – cooperation, interoperability is required • Interoperability ensures: • Widest distribution channel • Widest choice of services and applications • Interoperability is achieved via standards: • • 25 Set of open specifications Guidelines and tools Certification Developer community May 2007 SWsoft Keynote – Hosting, Saa. S, Open Fusion

OPEN FUSION Standards-based Integration Platform OPEN FUSION delivers: Open integration and application standards for hosting/Saa. S platforms § Lower total cost of ownership § • Simplified delivery of SWsoft and third-party applications • Simplified customer management and migration tasks Core Consolidated Ingredients • Open API • SDK(s) • SWDN • Application Packaging/Version • Application Licensing • Single Sign-On • UI integration • UI customization • Consolidated Localization • Billing • Migration 26 May 2007 Learn More from Ilya Baimetov (SWsoft) 2: 00 pm Today SWsoft Keynote – Hosting, Saa. S, Open Fusion

Application Standard Specification (Mar 26, 2007) Learn More from Ilya Baimetov (SWsoft) 2: 00 pm Today 27 May 2007 SWsoft Keynote – Hosting, Saa. S, Open Fusion

Single Sign-On Protocol (May 3, 2007) Learn More from Ilya Baimetov (SWsoft) 2: 00 pm Today 28 May 2007 SWsoft Keynote – Hosting, Saa. S, Open Fusion

SWsoft Development Network (SWDN) Toolkit for Developers providing: • Access to SWsoft products • Developer’s licenses to SWsoft products • Online library and downloads • Documentation, SDKs, and tools for all SWsoft products • • Software Licenses • HSPcomplete • Plesk Expand – server from • Continuously improved and updated + central mail license Ilya Baimetov Forums and support (SWsoft) 1000+ Subscribers • Site. Builder – 100 sites • Dedicated forums and support for Today 2: 00 pm and growing! developers • Virtuozzo Early access to SWsoft product betas Value $5, 000 • Plesk – 30 Domains (Windows and Linux) Developer knowledge base Learn More • Dedicated feedback channel for developers • SOFTWARE LICENSING BENEFITS (Windows and Linux) TOTAL VALUE $199 X 2 $199 +$399 $1, 250 X 2 $8, 695 Join online: http: //swdn. swsoft. com/register 29 May 2007 SWsoft Keynote – Hosting, Saa. S, Open Fusion

Rapidly Growing Ecosystem of 500+ Technology Partners 30 May 2007 SWsoft Keynote – Hosting, Saa. S, Open Fusion

Final Notes and Questions & Answers • Strong first quarter 2007 • 140+% revenue growth over Q 1’ 2006 • 620+% virtualization revenue growth • Saa. S offerings bringing together ISVs, hosting providers, and end users • Every opportunity is also a threat • OPEN FUSION has delivered: • Application Packaging Standard (APS) • Single Sign On (SSO) • Lots of work and more to come: • Watch our announcements in the next few months, lots in the pipeline 31 May 2007 SWsoft Keynote – Hosting, Saa. S, Open Fusion