Web 2 0 8 th Training seminar of

Web 2. 0 8 th Training seminar of the OLAF Anti-Fraud Communicators' Network (OAFCN) Deterring fraud by informing the public Anti-Fraud Communication and Web 2. 0: new technologies, new tools, new audiences

Evolution of Web communication (1) • 1972 : Internet Web 0. 0 email (electronic mail) • 1990 : Web 1. 0 or static web The World Wide Web was created in 1989 by Tim Berners-Lee and Robert Cailliau, working at the European Organization for Nuclear Research (CERN) in Geneva and released in 1992. email (electronic mail) sites available with • Texts • Images • Links chat (initially: Instant messaging): real-time text-based communication between two or more participants over the internet Peer 2 peer (files sharing)

Evolution of Web communication (2) • Web 2. 0 or interactive web The term was first used in the O'Reilly Media Web 2. 0 conference in 2004. • Web 2. 5 or e. governance, e. business • … Web 3. 0 or semantic web (a term coined by Tim Berners-Lee, the man who invented the (first) World Wide Web) i. e. it's a set of standards that turns the Web into one big database connected through whatever media, from 3 D virtual worlds to Web-connected bathroom mirrors • … Web 4. 0 symbiotic web (permanently connected)

Differences between web 1. 0 and web 2. 0 • Web 1. 0 * top-down communication • Web 2. 0 * bottom-up communication * user-centric web applications * ideal information is generated by the users themselves

Web 2. 0 based main applications (1) Web 2. 0 led the creation online communities: • Social-networking sites (connecting people) • Social-bookmarking (collaborative tagging, social classification, social indexing, and social tagging) • Wikis • Blogs (originally Web. Log) • Rich internet Applications (RIA) • Vodcast/podcast • RSS • Ezines • Minisites • Games online

Web 2. 0 based main applications (2) Social-networking sites • provide a variety of ways for users to connect, share, create, collaborate, re-mix contents, interact http: //www. agoravox. com/ • connect friends (usually with self-description pages) from categories such as former classmates http: //www. facebook. com/ • recommend systems linked to trust http: //www. linkedin. com/

Web 2. 0 based main applications (3) Wikis • Knowledge sharing • Page or collection of Web pages designed to enable anyone who accesses it to contribute or modify content http: //en. wikipedia. org/wiki/Cyprus http: //seek. ecoinformatics. org/Wiki. jsp? page=Wiki. Etiquette Blogs • Originally Web. Log as of December 2007: 112 million blogs over the world • Web sites, usually maintained by an individual with regular entries of • • commentary, descriptions of events, or other material such as graphics or video A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic Readers can leave comments in an interactive format

Web 2. 0 based main applications (4) Types of blogs • Personal blog referred to as "microblogging", such as websites on Twitter. With text-based posts of up to 140 characters in length, bloggers can share thoughts and feelings instantaneously with others. As it is possible to post messages by SMS, RSS, email or through an application such as Facebook, it is much faster than e-mailing. http: //twitter. com/marumushi • Corporate blogs: for marketing, branding or public relations purposes http: //blogs. ec. europa. eu/ • Vlog: a blog comprising videos http: //fluxrostrum. blogspot. com/ http: //www. youtube. com/watch? v=u. Dq. FMrb. Wze. E • Linklog: comprising links • Sketchblog: containing a portfolio of sketches • Photoblog: comprising photos • Tumblelogs: with shorter posts and mixed media types

Web 2. 0 based main applications (5) Social bookmarking or folksonomies (from folk + taxonomies) • user generated taxonomy = practice and method of collaboratively creating and managing tags to annotate and categorize content • bottom-up classification systems that emerge from social tagging. In contrast to traditional subject indexing, content is generated not only by experts but also by creators and consumers. • Usually, freely chosen keywords are used to bookmark items instead of a controlled vocabulary • storing, sharing, and discovering web bookmarks http: //delicious. com/search? p=cyprus&u=&chk=&context=all&tag=news&fr=del_icio_us&lc =0 http: //ginger. netvibes. com/overview. php

Web 2. 0 based main applications (6) Rich internet Applications (RIA) • web applications that have the features and functionality of traditional desktop applications http: //www. google. com/doc http: //www. zimbra. com/products/desktop_features. html • Email (can be connected with other media as SMS) http: //www. gmail. com • Photos management http: //flickr. com/search/? q=cyprus

Web 2. 0 based main applications (7) Vodcast/podcast • online delivery on demand of video/audio clip content http: //www. rocketboom. com/; http: //www. liveleak. com/; http: //www. youtube. com/eutube Ezines • periodic publication distributed by email or posted on a website • As on social-networking websites, users can: • add comments and tags • send the article to friends http: //freepint. com

Web 2. 0 based main applications (8) Minisites • http: //timecapsule. yahoo. com/capsule. php Time capsule project by Yahoo! Inc. where users could contribute to a digital legacy of how life was in 2006. At the time of the closing of the capsule, the total number of submissions was 170, 857. The highest number of contributions, (32, 910) came from the 20 -29 age group. • http: //marumushi. com/apps/newsmap. cfm An intuitive 'at-a-glance' module built with the Google News aggregator, a perfect means to distill complex data into a simple, ambient information source.

Web 2. 0 based main applications (9) • RSS (‘Really Simple Syndication’ or ‘Rich Site Summary’) Allows users to suscribe to receive information from websites that are updated regularly

Web 2. 0 : the citizen-oriented communication tool • Users are the point http: //www. direct. gov. uk/en/index. htm • Data transformability (e. g. blogs) http: //maps. google. be/maps? hl=en&tab=wl • Collective intelligence and continuous improvement: « applications that get better the more people use them » Tim O’Reilly Which lead: to focus communication on individualities rather than audience as a whole to be heard more, give the floor to your listener

Web 2. 0 in a Citizen day Internet in our daily life: • • • 1973: UK and Norway first join the Internet thanks to 1 computer each 1984: 1. 000 computers connected 1992: 1. 000 computers connected 1996: 10. 000 computers connected 1999: 200. 000 computers connected 2007: 1. 320. 000 computers connected

Web 2. 0 in a Citizen’s day

Web 2. 0 Thanks! Unit D 1 Spokesperson, Communication and Public Relations