78d72087b3865b9d43a98423223fe163.ppt
- Количество слайдов: 50
We are leading your business to China E-C Marketing Consulting Co. , Ltd Kakosch International, Essen and CCID Consulting Ltd. , Beijing E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 1
Kakosch International the ITK and China expert is your trust partner and the EC sales arm in Germany to get your things right in P. R. China. Provides market studies together with CCID Ltd. E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 2
E-C Marketing Consulting is your local trust partner in P. R. China. Your local sales staff in six regions works on your next order from China and E-C Marketing Consulting will keep you and your staff free of any kind of bureaucracy, risk and administration tasks. Translation and Localization Top Three market leader E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 3
CCID Ltd. is our cooperation partner and your market research specialist. CCID is in the IT and Telecommunication branch market leader in P. R. China. E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 4
E-C Marketing Consulting Managementteam Guangyu Zhang, (Gordon), M, Born in 1965 Education MA in Cross-Cultural Exchange, Beijing Foreign Studies University Mphil by research in foreign investments, Hong Kong Polytechnic University Work experience Feb. 2003 – Present, Chief Executive, E-C Marketing Consulting (Beijing) Co. Ltd. Feb. 2000 -Dec. 2002, Director, China Tourist Office for ASEAN (Singapore) Nov. 1998 – Feb. 2000, Assistant Chief and Chief, Europe and Americas, Marketing Dept. , China National Tourism Administration (CNTA) Oct. 1994 – Nov. 1998, Program Executive, International Relations, CNTA Apr. 1993 - Oct. 1994, Project Manager, China Tourism Information Center Dec. 1988 -Apr. 1993, Protocol Officer, Bilateral Relations, CNTA Expertise Well experienced in institutional organization, government relations, international negotiations and marketing strategy development. Outstanding interpersonal skills to build up rapport with people with different industries and nationalities E-C Marketing Consulting Ltd. P. R. China / Kakosch International 5 Essen, Germany
Managementteam Hanno Kakosch from 2002 Senior Consultant for different SME companies 2002 Mag. rer. oec. , MBA, University, Saarbrücken 1992 bis 2001 Siemens AG, Telecommunication International Development-Project Manager International GSM Network Emergency Service Engineer International Project Leader Commissioning Engineer 1992 Philips, Hamburg Semiconductor Branch 1991 Dipl. -Ing. , FH Lübeck E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 6
E-C Marketing Consulting Managementteam Yvonne Wu 2003 E-C Marketing Consulting, China 2000 Windriver System Inc. , California, USA 1996 Powermatic System Inc. , Singapore 1994 Schering-Plough Pharmaceutical Co. , Shanghai, China was born in China and grew up in Shanghai, MBA & MS in CS has around 10 years in international business. She has extensive experience and a strong skills base covering mentoring companies in China strategy development, market research and penetration and advising on trade opportunities for sourcing and exporting. E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 7
E-C Marketing Consulting Managementteam Joan Wu dual degrees in both Law and International Trade & Economics. Joined ECMC (E-C Marketing Consulting Co. Ltd) after graduated, and working as a business development manager, to serve the foreign clients who want to expand their business in China market, and serve them to develop new foreign clients/partners, to search the most suitable sourcing in China E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 8
E-C Marketing Consulting n n Focus on leading Foreign Small to Medium size Companies to expand their business in China Industry: n n n Information technology Auto and accessories Building and construction Consumer and industry electronics Environmental industries Medical and Pharmaceutical Etc. E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 9
E-C Marketing Consulting E-C Team Expertise E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 10
E-C Marketing Consulting EC Service Categories : MRO (My. Rep. Office®) EMI EMR By. China Localization & Translation Technology Transfer Strategy Development & Implementation E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 11
E-C Marketing Consulting Kakosch International MRO (My. Rep. Office®) We represents your presence in China. It functions exactly as your own rep office, but it is extremely cost effective and risk free. Details of offer : Account Manager and other staff Facilities Free Support Extra Subject to Charges E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 12
E-C Marketing Consulting Kakosch International MRO (My. Rep. Office®) Prof. Ann Kristin Achleitner, Professorship of Entrepreneurial Finance Technical University Munich about My. Rep. Office® Thank you for your documents, which I have studied. I think that the basic idea is absolutley convincing and I see a large demand for SME‘s. E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 13
E-C Marketing Consulting Kakosch International MRO (My. Rep. Office®) Transaction - Types Kakosch International E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 14
E-C Marketing Consulting Kakosch International Business Idea Part 2 (My. Rep. Office®) A new business model will be offered for the beginner on the new market , which is in between pure export and an immediate foundation of an foreign owned enterprise. This reduces dramatically the risk of the market access. E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 15
E-C Marketing Consulting Kakosch International Business Idea Part 3 (My. Rep. Office®) NEW : Global Retailing in China NEW : Global Marketing – about 10 Years in China Up to now : „very strong“ Global Sourcing E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 16
E-C Marketing Consulting Kakosch International MRO (My. Rep. Office®) We represents your presence in China. It functions exactly as your own rep office, but it is extremely cost effective and risk free. Account Manager and other staff : Full time or shared time employee assigned by EC upon your interview and approval speak your language receives your instructions directly and reports to you can be transferred to your own physical rep. office later E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 17
E-C Marketing Consulting Kakosch International MRO (My. Rep. Office®) Facilities : dedicated facilities : PC, office furniture, stationary, telephone number and telephone Shared facilities : office space, ADSL internet access, printer, fax machine, photo-copier E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 18
E-C Marketing Consulting Kakosch International MRO (My. Rep. Office®) Free Support : EC’s sales and relationship network, Mailing Address and mail box, Office administration and staff management, use of E-C Information and Data; Services of E-C Finance & Accounting Department; local phone call/ fax expenses, local public transport of employee Business and resource referrals; promotional advice and support, Information about trade shows and fairs in China For visiting clients : Travel planning; Ticket/Hotel booking; mobile phone with SIM card; Escort by Employee E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 19
E-C Marketing Consulting Kakosch International MRO (My. Rep. Office®) Extra subject to Charges : Travel expenses of employee for site/ customer visits; DDD/IDD phone/fax expenses, postage and courier fees; extra helpers in exhibition/ projects when requested by client, interpreter, business guide E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 20
E-C Marketing Consulting Kakosch International MRO (My. Rep. Office®) Price Structure : One account manager representing one client between 1000 and 2000 USD, (8 hours per day, 5 days per week) Sales commission negotiable The price is for using E-C office space only. If clients needs to use an office other than E-C’s location the price will be adjusted according to the actual rental E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 21
E-C Marketing Consulting Kakosch International MRO (My. Rep. Office®) Unique Selling Position Your local sales staff works on your next order from China and E-C Consulting will keep you and your staff free of any kind of bureaucracy, risk and administration tasks E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 22
E-C Marketing Consulting Kakosch International MRO (My. Rep. Office®) Unique Selling Position • Use ECMC sales network • Support from our Nationwide Network (Shanghai, Beijing, Shenyang, Chengdu, Shenshen, Hong. Kong) • Make turn over and experience in the target market before you put a big investment in it • Win confidence in the market • Cost effective – Low administrative cost – No need to pay extra money to FESCO / employee training expense E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 23
E-C Marketing Consulting Kakosch International MRO (My. Rep. Office®) Unique Selling Position • • • Low investment risk & Instant access to market Distribution of costs on more shoulders Use our experience in the market Transferable staff Benefits like your own branch office E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 24
E-C Marketing Consulting Kakosch International Your Advantages wit ECMC and Kakosch International Unique Selling Position n n Well known experience in human resources matters We are familiar with the Chinese market and experienced in serving foreign companies and have your partner in your home country We focus on foreign small to medium sized company, to serve them when they want to enter into Chinese market. We offer innovative business model We have powerful support and network E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 25
E-C Marketing Consulting Kakosch International Risk Minimizing with (My. Rep. Office®) The Risk of Market Access will be minimized with : • Turnover before Investment • Employment of staff with strong local experience • Special cultural preparation (Intercultural Training from KI) • Country specific experience in sales organisation • Knowledge about local telecommunication infrastructure • General information about marketsituation • Special market analysis for product • Experience with Certification process (CCC) E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 26
E-C Marketing Consulting Kakosch International Risk Minimizing with (My. Rep. Office®) The risk of market development will be reduced for vendors because : • Technical know how for the products is available • Detailed knowledge of the chinese telecommunication infrastructure • Flexible workforce usage E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 27
E-C Marketing Consulting My. Rep. Office® Kakosch International E-C Marketing Consulting Beijing Office Building Headquarter E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 28
E-C Marketing Consulting My. Rep. Office® Kakosch International Beijing Office E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 29
E-C Marketing Consulting My. Rep. Office® Kakosch International E-C Marketing Consulting Shanghai Office Building E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 30
E-C Marketing Consulting My. Rep. Office® Kakosch International E-C Marketing Consulting Shanghai Office Meeting Room E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 31
E-C Marketing Consulting My. Rep. Office® Kakosch International E-C Marketing Consulting Shanghai Office Room E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 32
E-C Marketing Consulting My. Rep. Office® Kakosch International E-C Marketing Consulting Shanghai Office Room E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 33
E-C Marketing Consulting Network/Partner n n Sales network in six regions available National and international network Law firms, accounting firms Good relationship with government Shenyang Current office location Beijing Will establish soon Chengdu Shanghai Shenzhen Hong Kong E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 34
E-C Marketing Consulting History Established in 1997 as Translation and Localization service Started Marketing Consulting service in 2000 Full time Employees in China E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 35
E-C Marketing Consulting Localization and Translation n Localization & Translation service Main Services Software/Website localization; Technical/Marketing translation; etc. DTP; Testing n One of the top three L&T companies in China E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 36
E-C Marketing Consulting References E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 37
E-C Marketing Consulting Further Services n EMI (Exact. Match. Information®) China Market Research information Policies/Regulations/Industrial information Product services prices/competitors etc. Foreign company registration/accounting services n EMR (Exact. Match. Resource®) Helps search for: Distributors Partner Suppliers Agents Employees Experts etc. E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 38
E-C Marketing Consulting Further Services n Buy. China® Your buying (sourcing) agent in China helps with import n Technology Transfer Goes from compulsory certification(CCC), OEM to BOT n Strategy Development & Implementation Formulates and helps to implement market entry strategies based on in-depth analysis. E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 39
Kakosch International Market Overview ITK With 1, 3 Billion inhabitants, an average growth rate of 9, 5 % p. a. since 1978 and TIMES segments, which still show attractive growth rates and additionally an increasing number of IPO’s, China is a very attractive market foreign investors. E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 40
Kakosch International Market Overview ITK The market volume of the telecommunication market will grow in the next three years with an average growth rate of 16 % from 55, 6 Billion USD in the year 2003 to 90 Billion USD. E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 41
Kakosch International Market Overview ITK The area Mobileradio and Value Added Services are already opened for potential investors. The fixed network will be pushed stronger in the future. The market will be opened 2005. E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 42
Kakosch International Market Overview ITK The mobileradio market continues to be with 46, 2 % market share, a growth rate of 21 % and estimated 360 Million customers in 2006 to be the strongest and most powerful segment. E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 43
Kakosch International Market Overview ITK The market volume for information technology will grow from 28, 5 Billion in 2002 to 65, 8 Billion in 2006. The market segment for IT services shows with 24, 3 % the strongest growth rate, followed from software with 21, 1 % and hardware with 15, 4 %. E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 44
Kakosch International Market Overview ITK There are great conditions for the further break through of the E-Business with a number of Internet-users which has increased from 0, 6 million end of 1997 to 68 million end of July 2003. The number of networked computers has increased in the same time from 0, 3 million to 25, 7 million. E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 45
Kakosch International Market Overview ITK With the current internet user numbers China is worldwide at the second place behind the United States with 168, 8 million internet users and in front of Japan with 59, 4 million users. The fact that these positions could be reached emphasizes the potential of the market for E-business vendors. E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 46
Kakosch International Market Overview ITK The market for Call Centers will grow with a rate of 13, 6 % to 2, 5 billion USD in the year 2006. E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 47
Kakosch International Market Overview ITK The market for Call Centers will grow with a rate of 13, 6 % to 2, 5 billion USD in the year 2006. E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 48
E-C Marketing Consulting Kakosch International Additional Information : Employment Procedure EC Shanghai Office MRO Introduction MRO Services Documents needed for establishement of Rep office EMR EMI Process Rep. E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 49
Kakosch International E-C Marketing Consulting Co. Ltd. , Kakosch International, CCID Consulting Ltd. …You will be in good company Your contact in Germany Kakosch International Stubertal 60 D- 45149 Essen Germany Tel: +49 -201 -4386765 Mobil : +49 -0173 -3827099 Website: www. kakosch. de Email: Hanno. Kakosch@t-online. de E-C Marketing Consulting Ltd. P. R. China / Kakosch International Essen, Germany 50
78d72087b3865b9d43a98423223fe163.ppt