WAP In Asia Fact and Future Presented by

WAP In Asia: Fact and Future Presented by Scott Goldman - WAP Forum CEO sgoldman@wapforum. org May 23, 2000 #

The WAP Standard Is… z. Open, global and non-proprietary z. Device and bearer independent z. A full-fledged Internet citizen z. Built by consensus 29 -Oct-00 Slide #May 23, 2000 © 1999 -2000 Wireless Application Protocol Forum, Ltd.

WAP Forum Membership z 600+ Members - more than double in ten months z Manufacturers of 99% of the world’s handsets z Carriers with 300+ million subscribers z Infrastructure builders - Internet and wireless z Software - billing, customer care, call management z Developers - content, applications, portals 29 -Oct-00 Slide #May 23, 2000 © 1999 -2000 Wireless Application Protocol Forum, Ltd.

Asian Expert Group Addresses Unique Regional Requirements 29 -Oct-00 Slide #May 23, 2000 ©

Global Snapshot z 139 carriers deployed or in final testing (Mobile Lifestreams) z. Tens of thousands of developers creating apps and content (WAP Forum) z 10, 000 WAP sites from 95 countries (Cellmania. com) z 4. 4 million WAP-readable pages (Pinpoint. com) z 40 million WAP-enabled handsets in circulation worldwide (International Data Corp. ) 29 -Oct-00 Slide #May 23, 2000 © 1999 -2000 Wireless Application Protocol Forum, Ltd.

Where WAP is Going… Driving z Market Demand z Interoperability z Internet / WWW Evolution Enabling z Handset evolution z Standardization z Wireless net evolution 29 -Oct-00 Slide #May 23, 2000 © 1999 -2000 Wireless Application Protocol Forum, Ltd. Doing z Convergence z Feature Innovation z Conformance

Developers Embrace WAP z World class growth, by the highest standards l Palm – 5 year growth l WAP – 2 year growth Note: WAP Forum estimates include some duplication. Palm data from Palm Computing, Inc. 29 -Oct-00 Slide #May 23, 2000 © 1999 -2000 Wireless Application Protocol Forum, Ltd.

WAP Content Is EXPLODING! More than 4. 4 MILLION pages online! WML Pages From 12/99 -8/00 HTML Pages From 6/93 -2/94 Source: Pinpoint. com 29 -Oct-00 Slide #May 23, 2000 © 1999 -2000 Wireless Application Protocol Forum, Ltd.

“WAPplications” By The Thousands - Worldwide z z z z Finance - statements, funds transfer, shares trading M-billing - notification, presentation and payment of bills Enterprise access - inventory, sales updates, email access M-care - customer service, payment status Entertainment - games, gambling, interactive multi-player events Messaging - communication and collaboration Travel - scheduling, advisories, reservations Location-smart services - traffic reports, parking information, store discounts, event recommendations 29 -Oct-00 Slide #May 23, 2000 © 1999 -2000 Wireless Application Protocol Forum, Ltd.

A Secure Foundation For Wireless Commerce z Transactions demanding security already happening over WAP l Banking (Citicorp, Deutsche, Allied Irish Bank, Schwab) l Finance (Abbey National and Halifax Bank mortgages online) l M-Commerce (Amazon. com, My. Simon) z These, and many others, base their future mobile commerce plans on WAP z End-to-end encryption and support for PKI provide highest levels of security 29 -Oct-00 Slide #May 23, 2000 © 1999 -2000 Wireless Application Protocol Forum, Ltd.

Over 50 Million WAP Devices Shipped Worldwide: z z z z z Alcatel One Touch View Ericsson MC 218 Ericsson R 320 Motorola L Series Nokia 7110 Panasonic GD 90 Phillips - Xenium 939 Siemens S 35 i’s Sony CMD-Z 5 Many more - including new WAP/Bluetooth/GPRS handsets coming 29 -Oct-00 Slide #May 23, 2000 © 1999 -2000 Wireless Application Protocol Forum, Ltd.

Interoperability Assures A Better User Experience z Interoperability starts with: l Clear specifications l Developer guidance and education l A reference pool of products z Covers all components z Objective and confidential certification process already in place (March 2000) z Logo use reflects certification 29 -Oct-00 Slide #May 23, 2000 © 1999 -2000 Wireless Application Protocol Forum, Ltd.

Capitalizing on Network and Handset Evolution z Next generation of WAP will include: l l l l XHTML TCP Color graphics Animation Large file downloading Location-smart services Streaming media Data synchronization with desktop PIM 29 -Oct-00 Slide #May 23, 2000 © 1999 -2000 Wireless Application Protocol Forum, Ltd.

WAP Is Essential In a 3 G World z WML browsers are prerequisite, and optimized, for wireless’: l l l Unique ergonomics Small screens Provision of location information Telephony integration Transactional nature, not browsing Pushed info One-finger navigation Any content must always be reformatted HTML wasn’t designed to handle this Call a number that appears on-screen It’s not a buffet, it’s room service Create a profile and let WAP do the work Standards and platforms will always be needed to deliver the CONTENT 29 -Oct-00 Slide #May 23, 2000 © 1999 -2000 Wireless Application Protocol Forum, Ltd.

WAP Maximizes 3 G z. Spectrum isn’t free - now or ever l US$36 billion (UK) and US$46 billion (Germany) for licenses l Must optimize; WAP does so superbly l Cost to move data in 3 G may reduce some from 2 G u. Data rates can vary from 20 -384 kbps depending on demand system configuration u 384 kb can be used for many phone calls, users will pay to use all that bandwidth l 2 G/3 G Interoperability boosts coverage, capacity 29 -Oct-00 Slide #May 23, 2000 © 1999 -2000 Wireless Application Protocol Forum, Ltd.

WAP In Operation In Asia… Online food delivery service Olympic news delivered to WAP phones Chase e-phone Expecting 100, 000 users 5 Mobile portals 2 active financial sites Direct link to NZ stock exchange Corporate email via WAP 29 -Oct-00 Slide #May 23, 2000 EZ Web 3. 5 MILLION customers © 1999 -2000 Wireless Application Protocol Forum, Ltd.

Unique Asian “WAPplications” z World’s first WAP-based online educational course l 16 hour, 1 -month e-business course l Insead - Singapore-based business school l Phones loaned to students - flexibility and mobility are the key z Kungfu Boy l Intel and H-P invested US$1 million into this and four other developers l More than 15, 000 players l Started free, but popularity prompted US$2/month charge z OTAir l Buy a ticket via WAP phone - get a bar code on your phone that is scanned at a theater kiosk and ticket printed on the spot 29 -Oct-00 Slide #May 23, 2000 © 1999 -2000 Wireless Application Protocol Forum, Ltd.

WAP In Hong Kong z Pacific Century Cyber. Works and Chase Visa Card: “Chase e-phone” for mobile/Internet shopping - expecting 100, 000 users (1 of every 7 Chase Visa card holders) z Sunday: Medical information and inquiry service z Smartone: Partnering with Charles Schwab, Universal Music and others for valueadded services for almost 1, 000 subscribers z WAPHead! First-ever portal for Internet and mobile devices in Chinese and English 29 -Oct-00 Slide #May 23, 2000 © 1999 -2000 Wireless Application Protocol Forum, Ltd.

Success Factors for WAP In Asia z PC penetration is low - 7 times more mobiles than PCs z Productivity, commerce and gaming are key WAP apps z High levels of competition to drive down pricing z Growing number of compelling applications 29 -Oct-00 Slide #May 23, 2000 © 1999 -2000 Wireless Application Protocol Forum, Ltd.

Asian Companies Honored Tsinghua Shenxun Science and Technology Co. Ltd. (TSSX) 29 -Oct-00 Slide

In Summary, WAP In Asia… z. Is commercial today, built for tomorrow z. Has a huge, growing base of developers, content, phones and carriers z. Helps operators get the most from 3 G z. Is secure for mobile commerce z. Is based on tomorrow’s Internet - XML z. Rapidly developing advanced features 29 -Oct-00 Slide #May 23, 2000 © 1999 -2000 Wireless Application Protocol Forum, Ltd.

Thank you! May 23, 2000 #