VW STRATEGIC PLANNING By: Dr. Magdy M. Hussein n
Strategy "Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its: 1 - configuration of resources within a challenging environment, 2 - to meet the needs of markets and 3 - to fulfill stakeholder expectations". *Johnson and Scholes (Exploring Corporate Strategy)
Three-Stage Process Strategy Formulation Strategy Implementation Strategy Evaluation Prentice Hall, 2001 3
Strategy Formulation Vision & Mission Opportunities & Threats Strengths & Weaknesses Long-Term Objectives Alternative Strategies Strategy Selection Prentice Hall, 2001 4
VW Mission Statement To offer attractive, safe and environmentally sound vehicles which are competitive on an increasingly tough market and which set world standards in their respective classes. Toyota Mission: Statement To sustain profitable growth by providing the best customer experience and dealer support.
Top 5 World’s Most Successful Cars Ever. 5. Ford Model T 16, 500, 000 sold cars 4. Volkswagen Beetle 21, 529, 464 sold cars 3. Volkswagen Golf 24, 000 sold cars 2. Ford - F series 25, 000 sold cars
Top 5 World’s Most Successful Cars Ever. 1. Toyota Corolla 35, 000 sold cars
VW history 1875 -September 3 rd, Ferdinand Porsche was born. 1931 -Porsche drew first sketches of the Beetle. 1934 -Adolf Hitler contracts Porsche to develop the Beetle 1938 -Laying of the cornerstone of the VW factory 1939 -Germany goes to war 1946 -1785 cars were constructed mostly by hand. 1955 -April, Volkswagen of America was originally formed 1963 -Sept. , 7 millionth Beetle produced. 1975 -Last year for the "Thing". 1995 -Sharan Van was introduced in Europe. 1998 -Jan, Volkswagen unveil the production of the new beetle.
VW history
VW’s Garage VW owns the following carmakers: 1 - AUDI 2 - Lamborghini 3 - Rolls-Royce 4 - Bentley 5 - SEAT 6 - SKODA
SWOT Analysis is a very effective way of identifying: Strengths (Country of Origin) n Weaknesses (Partnership) n Opportunities (EU vs. NAFTA) n Threats (Merging) n
NOW LET US HAVE FUN
1 - What country makes this car? Israel
2 - What country makes this car? China
3 - What country makes this car? Sweden
4 - What country makes this car? South Korea
5 - What country makes this car? India
6 - What country makes this car? Spain
7 - What country makes this car? Russia
8 - What country makes this car? Monaco
9 - What country makes this car? The Netherlands
10 - What country makes this car? Malaysia
THE END
Скачать презентацию VW STRATEGIC PLANNING By Dr Magdy M Hussein
6912900602b7bfa410b4d0c29ab7e2a9.ppt