Voip Now Platform Presentation for Hosting Service Providers

Voip. Now Platform Presentation for Hosting Service Providers http: //www. 4 psa. com

Voip. Now Platform Voip. Now Core for Service Providers Network Build a distributed, highly scalable Vo. IP infrastructure, peering with multiple carries using SIP or ISDN PRI. Voip. Now Professional for Service Distribution Feature-rich Unified Communications services integrated with business applications Implements voice, video, presence, instant messaging, faxing, and web communications. Designed for Hosting Providers Saa. S deployments, cloud, centralized management, business automation, billing - all in one integrated platform. 1 Voip. Now Platform Presentation

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Understand an End-User’s Perspective • Customers fully understand the advantages of digital communications (cost reductions, better collaboration, mobility, etc. ) • Traditionally, telecom services are hosted. Customers have only terminals (phones), so the resistance is low to telecom Saa. S. • Vo. IP is not enough, the integration of all communication media is provided with Unified Communications. • Business customers use free communication tools to increase their availability, sacrificing security, services, and reliability. • Web/Email are dominant communication channels, phones must integrate with this Internet ecosystem. • Legacy communication tools (e. g. faxes) are still used by business partners - they must be integrated in the new communication channels. 3 Voip. Now Platform Presentation

UC Opportunity for Service Providers • Huge market, more than US $15 billion* only for communications products, ten times larger for telecom services! 15 billions • Crisis accelerates migration to Vo. IP (lower costs and Value 15 increased productivity) (billions USD) 12. 5 • Convert SMBs from the old, legacy PBX to Saa. S Unified 8 10 Communications billions 7. 5 • Get a share from telecom business without massive investments (in fact, the most profitable share) 5 • Integrate Unified Communications services with Business Class Email and Groupware, CRM, E-commerce Traditional • Immediately up-sell to hosting customers. UC Hosting Market * Source: Wainhouse Research 10/2008 4 Voip. Now Platform Presentation Market

High ARPU for Service Providers • A Small Business can pay US $15/month for website hosting • Same SMB can spend US $6/month per business mailbox with groupware • Basic PBX only services start around US $15/month per extension! * • More advanced services like call queues (call center modules) are usually charged extra. * Source: Packet 8 (8 x 8, Inc. Nasdaq: EGHT) Small Business PBX plans start at US $25/extension (and this is not Unified Communications!) 5 Voip. Now Platform Presentation

Hosted UC Market Overview • Market is maturing and growing fast. • Market started to be educated by large vendors (yes, they seized the opportunity). • Main target for hosted UC services – SMBs with up to 200 employees • It’s hard for large telecom operators to address the opportunity (not their core business). • High-bandwidth connections speed up deployments (we deal with real-time services) 6 Voip. Now Platform Presentation According to Radicati Group Report

Voip. Now Professional for Hosting Providers Unifies voice, video, presence, faxing, and instant messaging. Communicates with business email servers using API. Manageability: Multiple role-based levels of administration Automation: Customer sign-up, recurring billing, customer management, inventory etc. Scalability: Millions of customers with 4 Grid architecture (Burstable Cloud) Virtualization: Low memory and CPU footprint, pre-packed for Virtuozzo, VMware Cloud ready: Available for cloud platforms and cloud services 7 Voip. Now Platform Presentation

Voip. Now Platform Integrated Offering Single Platform to deliver a complete range of Vo. IP services to Service Providers and manage customers and service lifecycle Voip. Now Core: Provides interconnection with PSTN/SIP networks, call routing, centralized call charging Voip. Now Professional: Unified Communications solution handling service distribution to end-users Voip. Now Automation: Handles business management: account provisioning, recurring billing, customer management, inventory etc. 8 Voip. Now Platform Presentation

Voip. Now Professional for Hosting Providers High-end PBX features: Call Center, IVR, Follow. Me, Calling Card, Callback, Conference Call routing: Least-cost with automatic detection of failed routes Interconnection: Talks to modern SIP-based solutions and legacy equipment Security: All sensible protocols support encryption Standard compliant: Standardized protocols, RFC compliance High Availability: For mission critical applications Provisioning: Automatic for the customer’s telephony equipment 9 Voip. Now Platform Presentation

Voip. Now Professional for Hosting Providers Business federation: Integration with Desktop business applications Web applications federation: Integration with virtually any web based software through Voip. Now Web Browser modules Over-Web Accessibility: Call. Now, web 2 call, web 2 fax, fax 2 email, email 2 fax, presence 2 web Mobile agents: Accessible from any device, including mobile phones * Developers: REST and SOAP APIs, Internal API Licensing: Leased licenses available for Service Providers * Huge Opportunity: Mobile data traffic doubles every year! (Feb 2009 Cisco Report) 10 Voip. Now Platform Presentation

Voip. Now Professional Application Integration • Voip. Now Professional with Open-Xchange Complete communications platform targeted to SMB market. An easy way to deploy platform featuring email groupware, voice, video, instant messaging, faxing, and presence. • Voip. Now Professional with Parallels Plesk Panel Fast provisioning of UC services for Parallels Plesk Panel customers, one single point of management. Service Providers can easily up-sell hosted PBX services to current hosting customers. • Voip. Now Professional with Desktop applications Integration with Microsoft Outlook; call contacts directly; access call information from Voip. Now Caller; get call notification on your Windows Desktop. • Voip. Now Professional with Web-based applications Voip. Now Browser modules bring click 2 call in any third-party web application or website. 11 Voip. Now Platform Presentation

Voip. Now Platform Scalability Path Scale seamlessly to millions of accounts using the same software platform Applies to all Voip. Now products • Voip. Now on VM - small installation using virtualization platform • Dedicated Voip. Now - single server installation; up to 2, 000 accounts per server; multi-tenancy • High Available Voip. Now - failover solution with two servers (production & backup server) • Voip. Now 4 Grid - fully redundant solution; cluster configuration; requires minimum 4 nodes; for more than 10, 000 accounts. 12 Voip. Now Platform Presentation

Voip. Now Professional Multitenant Usually deployed on a single dedicated server or in 4 Grid - Each customer is a tenant on the system, sharing resources, but enjoying guarantees. - Serve multiple SMBs in range of -200 users - Hosted Unified Communications services (Vo. IP calls, PBX features, presence, instant messaging, fax, video, integration with a groupware server) 13 Voip. Now Platform Presentation 1

Voip. Now Professional for a Single Customer Usually deployed on virtual machines Optimized for virtualized platforms VMware, Virtuozzo, Xen Dedicated physical resources, customer root access to machine Centralized management for Service Providers with Voip. Now Controller Service Providers can perform call charging at Voip. Now Core level and also offer DID and Vo. IP traffic services to their customers 14 Voip. Now Platform Presentation

Sample Service Plans Case 1: Multi-tenant Voip. Now Professional infrastructure - Deliver Hosted Unified Communications services to multiple tenants - Usually up to 200 accounts per hosted customer (no platform limit) - Several hundreds customers per server - Service Plans examples: • Up to 5 accounts – US $10 / month per account • 5 - 25 accounts – US $8 / month per account • 25 -50 accounts – US $6 / month per account • More than 50 accounts – US $5 / month per account - Estimated gross margin around 52% or about US $15. 5 k / month per server! 15 Voip. Now Platform Presentation Case 2: Voip. Now Professional servers installed on VM - Customers that require dedicated physical resources, usually up to 500 accounts per virtual machine - Service Plans examples: • Voip. Now VPS small for up to 100 accounts – US $180 / month • Voip. Now VPS medium for up to 300 accounts – US $500 / month - Estimated gross margin around 53% or about US $13. 5 k / month per server!

Voip. Now Automation: Build Your Own Service Plans Any SMB is your potential customer! Companies are looking for solutions: • Mobile agents • Sales/support teams • Multiple branches • Foreign sales Build plans integrated with your current offering (shared hosting, hosted Exchange, VPS hosting, dedicated hosting, cloud) Build plans that stimulate demand! Address opportunities (e. g. make money with customer calls) Using Voip. Now Automation, you can build any plan and you can charge for it. 16 Voip. Now Platform Presentation

Voip. Now Platform Summary • Build and deliver new, innovative, highmargin services that increase ARPU and customer loyalty • Complete, feature-rich communications set • Optimized for cloud and Saa. S models • Single platform; hosting market approach for service delivery, billing and provisioning; customer lifecycle management • Integration with third-party applications and hosting products to deliver complete, added-value hosting solutions 17 Voip. Now Platform Presentation

What to Do Next? Try Voip. Now products interface: http: ///www. voipnow. com/demo/ Download Voip. Now Professional and evaluate it: http: //www. voipnow. com/downloads/ Check our online whitepapers and articles: http: //www. voipnow. com/resources/ Sign up for 4 PSA Service Providers Partnership program: http: //www. 4 psa. com/partners/ 18 Voip. Now Platform Presentation