Vocabulary – Quiz Tomorrow: *Write these words down & define as we go. Professional Amateur Fiscal Collegiate Scholastic Venue Products- goods/services Naming rights
Sports & Entertainment Marketing Notes – Portfolio Requirement Marketing The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. Marketing involves all the activities necessary to get a product from the producer to the consumer.
Sports & Entertainment Marketing Sports Marketing The involvement of sports to develop, promote, and distribute goods and/or services to satisfy the wants and needs of consumers. Sports marketing includes sponsorships, endorsements, promotion, and fan clubs.
Sports & Entertainment Marketing The involvement of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers.
Sports & Entertainment Marketing Trends in Sports & Entertainment Sports Naming rights Ex: Alltel Pavilion, Nextel Cup, Bank of America Stadium X-Games Ex: Extreme sports – Skateboarding, Motocross, Mountain Biking, Snowboarding Sports specific channels Ex: ESPN, ESPN 2, NBA League Pass, NHL Center Ice, Nascar In Car, MLB Extra Innings Entertainment Internet web casts, MP 3’s, DVD’s
Sports & Entertainment Marketing
Sports & Entertainment Marketing Impact on the Economy The sports & entertainment industry generates on average 435 billion per year in revenue Approximately 111. 3 million viewers watched 2012 Superbowl The average attendance per NFL game is 68, 397. Largest Live Spectator Sport in US. The NFL has $27+ billion in television deals with four networks (CBS, Fox, ABC, & ESPN) The average attendance at an: NBA game is 17, 407; MLB game is 30, 504; NHL Game 17, 721; MLS 18, 700
Sports & Entertainment Marketing Over 47 million people visit Walt Disney World in Orland, FL each year The movie Titanic grossed over $1 billion in global ticket sales Over 40 percent of American households own a gaming system
Sports & Entertainment Marketing Group Activity • Break into groups of 3. In your groups complete the following. –Design, name, and create a package for a new energy bar or drink. Use paper to draw/detail your product. Choose a spokesperson to describe your work. You have 20 minutes. • Name – Why that name? • Main Ingredients – Why? • Packaging – Color, font – Draw & Color your package • Size of Bar/drink • Pricing – Why? • Distribution – How will you get your product to your consumers? Where will you sell it and why? Who is your target market?
Sports SEGMENTS Professional Teams- Panthers Collegiate/Scholastic Teams-UNC Venues-Place ex. arena Commericial Facilities-public pool Health Clubs-Gold’s Gym Recreation-Zumba class Camps-tennis camp Professional individual Sports-Golf Amateur Sports-AAU Agencies-NCAA Sports Support Services-Players Union Sporting Goods Industry-Hibbett Sports Sport Sponsors-Nike Sports Media-ESPN
Entertainment Segments Music Industry- Lil Wayne Movie Industry-Campaign Theme Park Industry-Six Flags Radio Industry-FM, AM, Siruis Film Industry-Sundance Film Festival Television Industry- ABC/TV Shows Dramatic Arts Industry-Norvell Theater Video Game Industry-PS 3, Xbox Fine Arts/Science Industry-Discovery Place Night Club Industry- Club 300 Literacy Industry- Oprah’s Book club Casino Industry-Harrah’s, Ceasar’s Palace Hobby/Craft Industry-Southern Christmas Show/Boat Show
ALL Products are either a good or service… Good or Service? Tangible vs. intangible Cell phone Cable tv Pedicure Car Wash Can of soda Car Oil change Floral delivery Happy meal Plane tickets Bowling ball
Скачать презентацию Vocabulary Quiz Tomorrow Write these words down
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