Скачать презентацию Visteon the way forward in China Cliff Dawson Скачать презентацию Visteon the way forward in China Cliff Dawson

05dc87736d5a56982952886a6f9deb32.ppt

  • Количество слайдов: 17

Visteon: the way forward in China Cliff Dawson, Director Asia Operations Copyright 2004, Visteon Visteon: the way forward in China Cliff Dawson, Director Asia Operations Copyright 2004, Visteon Corporation

Agenda • • Visteon Overview Key relationships in China The joint venture success model Agenda • • Visteon Overview Key relationships in China The joint venture success model The China slowdown – impacts and responses from suppliers • Questions Copyright 2004, Visteon Corporation

Visteon Corporation • $18. 7 billion diversified manufacturer of automotive components and systems • Visteon Corporation • $18. 7 billion diversified manufacturer of automotive components and systems • Capable of supplying approx 40% of a vehicle’s material value • Approximately 72, 000 employees, on 6 continents, in 25 countries • Business with nearly every global Copyright 2004, Visteon Corporation

Product Lines Copyright 2004, Visteon Corporation Product Lines Copyright 2004, Visteon Corporation

Visteon Asia Pacific Facts • Been in the region for more than a decade Visteon Asia Pacific Facts • Been in the region for more than a decade • 12, 000 employees • 34 facilities – Includes technical, manufacturing, sales and service centers • 7 key partners • Well positioned with key customers Copyright 2004, Visteon Corporation

Visteon AP Operations Yanfeng Visteon Beijing Interior Systems Interiors Compressor HCC Dalian HVAC Visteon Visteon AP Operations Yanfeng Visteon Beijing Interior Systems Interiors Compressor HCC Dalian HVAC Visteon Climate Control Beijing Al. . Radiators Visteon JV Visteon 100% Products A/C Systems, Compressors, Radiators, Condensors, Heater Cores, Evaporators, Air Handling Assy. Fan & Shroud Assembly UARCO Changchun HCC Korea Pyongtaek, Taejon, Ulsan Duck Yang Group IP, Cockpit Module Ulsan, Yesan, Asan JCS Hiroshima Interiors Yanfeng Visteon Automotive Trim System Co. , Ltd Chongqing Powertrain Cooling, HVAC, Heat Exch. Visteon Electronics Hiroshima Visteon Engine Control Systems Chongqing Yanfeng Visteon Shanghai CSIL Bhiwadi Radiator A/C Systems, A/C Hoses, Plastics (IP, Clusters, Bumpers) IP, Cluster, Trim Parts ABS, Airbag RKE, GEM IP, Seat, Door Panel Trim, Bumpers Visteon Electronic Shanghai VASI Pune Exterior/ Interiors Plastics Starter, Alternator A/C Systems, Condensers, Evaporators, Heater Cores, Controls, HVAC Assy. GEM, Clock, Amplifiers, SWAM, Cluster VASI Chennai VPCSI Chennai VTL Thailand Rayong Yanfeng Key Safety Systems HCC Thailand Rayong A/C Systems Condensers Al. Radiators, Controls, Evaporators, Heater Cores, HVAC Assy. Copyright 2004, Visteon Corporation Dongfeng Visteon Wuhan, Guangzhou, Shiyan Jiangxi Fuchang Nanchang Al. A/C Hoses A/C Systems Interior, Exterior Trim Visteon Philippines Santa Rosa Fuel Rail, FDM, Throttle Body S/W, Airbag, Side Airbag, Seatbelt

Visteon in China Changchun 1 UARCO (FAW-VW; FAW) Aluminum Radiators/Heater Cores Beijing Climate Control Visteon in China Changchun 1 UARCO (FAW-VW; FAW) Aluminum Radiators/Heater Cores Beijing Climate Control Interior/Exterior 2 Visteon Climate Control Beijing (Hyundai) Electronics 3 Yanfeng Visteon Beijing (Beijing Hyundai, Beijing Jeep, HVAC, Engine Cooling, Heat Exch. Components Beijing Futian) Interior systems and components Powertrain Chongqing 4 Yanfeng Visteon Chongqing. (Changan Ford) IP, Cockpit Assy, Bumper, Door Panel Changchun 1 8 Beijing 7 Shenyang 13 Dalian 7 Yantai 2 3 Shiyan 6 Chongqing 4 5 8 8 Xuzhou Shanghai Wuhan 7 6 12 8 7 8 9 1011 8 Shaoxing Nanchang Shenzhen Note: Does not include operations of Yanfeng Visteon JVs with JCI (Seat Systems) and Key (Safety Systems) 5 Visteon Powertrain Chongqing (Changan, Changan Fo Air Intake Systems, Powertrain Controls Wuhan/Shiyan/Guangzhou 6 Dongfeng Visteon (PSA, Nissan, Honda) Interior systems and components, Exterior Trim Shanghai 7 Yanfeng Visteon (SVW, SGM, SAIC, Chery, Other OEM IP, Seats, Door Panels, Consoles, Bumpers, Int/Ext Trim 8 Yanfeng Visteon Electronics (Ford, Mazda, SGM, SVW, Fiat, Other OEMs) GEM, Clock, Cluster, Radios, Amplifiers, KES 9 Visteon Asia Pacific Corporate Office 10 China Technical Center 11 China Commodity Sourcing Office Nanchang 12 Jiangxi Fuchang Climate System (Jiangling Motors) A/C Hoses & A/C Systems Assy Dalian 13 Visteon Climate China (Hyundai, Ford) Compressors Copyright 2004, Visteon Corporation

Key Relationships in China • Halla Climate Control • Beijing Automotive Industry Corporation (BAIC) Key Relationships in China • Halla Climate Control • Beijing Automotive Industry Corporation (BAIC) • Shanghai Automotive Industry Corporation (SAIC) Copyright 2004, Visteon Corporation

Formula for JV Success: Two strong partners with an equal stake in the success Formula for JV Success: Two strong partners with an equal stake in the success of the business Visteon Advantages SAIC Advantages Technology and advanced management processes Market and local knowledge/capabiliti es One YFV Team “One Platform” Cooperation Strategy Copyright 2004, Visteon Corporation

“One Platform” Advantages SAIC: • Support SAIC’s systems-oriented business consolidation strategy • Accelerate development “One Platform” Advantages SAIC: • Support SAIC’s systems-oriented business consolidation strategy • Accelerate development of Yanfeng Visteon Technical Center capabilities to support SAIC’s future development Visteon: • Leverage the resources and capabilities of Yanfeng Visteon in Shanghai to support growth of business with Visteon’s global OEM customers throughout China – Human Resources – Manufacturing / Technical Capabilities – Financial Resources • Integrate the majority of Visteon’s China business under a single management structure with a coordinated strategy Copyright 2004, Visteon Corporation

China Technical Center • Will serve as regional engineering hub for electronics and interiors China Technical Center • Will serve as regional engineering hub for electronics and interiors • Scheduled for completion last quarter 2005 • Will include Visteon and Yanfeng Visteon engineering staff • Will house prototyping and lab facilities to support interiors and electronics • Development of products for global and regional consumption Copyright 2004, Visteon Corporation China Technical Center

China’s Auto Market Slowdown Golden period 2001 – 2004 - substantial year on year China’s Auto Market Slowdown Golden period 2001 – 2004 - substantial year on year growth - opportunities for OEMs and Suppliers - hungry market • Companies setting up in this period had growth plans based on recent history • Overcapacity begins to impact the market • Controls on the economy applied in 2004 compound the situation Copyright 2004, Visteon Corporation

China’s Auto Market Slowdown • Result has been market “normalization” • China begins to China’s Auto Market Slowdown • Result has been market “normalization” • China begins to “feel like” the more established automotive markets of the world • China will continue to be a positive market in which to operate • Normalization of the China market will require more sophisticated responses from suppliers Copyright 2004, Visteon Corporation

China’s Auto Market Slowdown • What are the appropriate responses to “normalization” • Strengthen China’s Auto Market Slowdown • What are the appropriate responses to “normalization” • Strengthen partnerships developed in China • Broaden scope of established partnerships • Begin to rapidly apply established techniques – Supply chain management – Lean manufacturing – Local and regional sourcing • Look to build local capability – Design capability – Engineering and Development – Sourcing and supplier management Copyright 2004, Visteon Corporation

China’s Auto Market Slowdown • Essential but difficult • Greater autonomy and flexibility is China’s Auto Market Slowdown • Essential but difficult • Greater autonomy and flexibility is needed • Quality and cost are the most dominant factors for successful suppliers Copyright 2004, Visteon Corporation

Summary: the way forward for suppliers • China remains the most exciting market to Summary: the way forward for suppliers • China remains the most exciting market to be in despite is slowdown and rapid change • Partnerships are the key to long term success • The “normalizing of the market” requires suppliers to provide appropriate responses to maintaining a strong position in the automotive supply base Copyright 2004, Visteon Corporation

Questions? Copyright 2004, Visteon Corporation Questions? Copyright 2004, Visteon Corporation