Visit Oxfordshire Jo Butler Tourism Manager
Visit Oxfordshire • Established August 2011 • Led by Oxford City Council • Destination Management Organisation Visitor services management and marketing • Joint membership with Tourism South East – currently 170 members
Consumer website • visitoxfordandoxfordshire. com - Launched Sept 2011 - 140, 000 unique visitors a month - NVG DMS driven - CMS control - Online acc/tickets book ability - Banner ads - Brochure and map downloads - Data capture for E newsletters - Destination Affiliate website
E Commerce • Eshop - Oxford Official Guided Walking Tours tickets 26% sold online 74% sold through DMS in TIC - Retail and attraction tickets - Global Basket Attraction tickets are sold with acc bookings Morse products linked with walking tours - Fulfillers - membership benefit - DMS monitors performance for all businesses - Buy tickets from event pages
Visitor Services • • • Oxford VIC receives 500, 000 visitors a year New retail management system installed Retail generates approx £ 280 k pa Map sales and promotion on line Accommodation bookings and ticket sales Poster site sales – linked to the DMS member records
Corporate website • • • visitoxfordshire. org Launched Feb 2012 Communication tool and log in area Membership information Guestlink – members updating their own data. Guestlink + products • Ability to display data by membership level • Membership finance data in DMS
Meet Oxfordshire • Conference Bureau is a membership benefit • Outsource our conference bureau • Website launched in December meetoxfordshire. com • CMS control • DMS data tagged for publishing on website • Chaser stitch in for additional conference info and enquiry forms • News Feed and sign ups • Brochure downloads – new app in the pipeline with NVG
Future • Increase our affiliate websites and overnighters • Reviewing our consumer website to reduce content and to cross sell more • Ensure our 3 websites are interlinked • BRM - how we communicate with the trade • Managing our membership through the corporate website and online sign up • Invoicing through the DMS • Brochure app for Meet Oxfordshire
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