Visit London 2012 A world-class organisation

Visit London – 2012

A world-class organisation, recognised for innovation and effectiveness, which delivers sustained and sustainable economic benefit to London – the most creative, diverse and exciting city in the world. Visit London Vision

• 15. 2 million overseas visitors +12. 3% • Only UK region with domestic growth +2. 4% • Hotels - occupancy at 80% – best year since millennium • Retail - outperforms the rest of the UK for 24 months • West End - over 200 m visitors a year, spending £ 5. 5 bn 50% are visitors • Attractions +10% • Theatre – ticket revenues rose +4. 78% to £ 400 m+ attendance of 12. 4 m • Global market share increased to 1. 8% • 2007 – on track for another record year for overseas visitors 2006/7 – record years

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London 2012 Strategy for Tourism

16 th to 3 rd short break destination in Europe Added US$1. 5 bn to Georgia economy £ 1. 5 bn for Australia’s visitor economy Visitor numbers up 11% year on year in 2005 A Huge Scale of Opportunity

Oxford Economics: • • Up to £ 2. 9 billion value for British tourism Up to £ 2. 2 billion value for London tourism 48% of London benefit post Games Emerging markets primary opportunity The opportunity for London

• • • Brand image for London Media opportunities Events and conventions Olympic sponsors Digital hub Five 2012 Priorities for London

20, 000+ Media

Beijing Olympic Stadium

Beijing 2008 – London 2012 axis as major focus: - China in London - Torch Relay - Ritan Park, London House - Handover ceremony - Cultural Olympiad Launch - London as Olympic city 2008 – an Olympic year

London in the park 2008 – an Olympic year

‘a unique moment in time’ Ritan Park

• London House • Creative and cultural exposition • Media centre • Stage (TBC) London in Beijing – Ingredients

London in the Park – Our Audience • Fortune 500 top CEOs • International opinion formers • Chinese business, culture and government • The Olympic Family – IOC, BOCOG, London 2012 • International Media • London Ambassadors and Stakeholders • Celebrities – Olympic and Cultural • General Public – International • General Public – UK 2008 – an Olympic year

• LOCOG • Tate Modern • Visit London • British Museum • Think London • National Portrait Gallery • Film London • V&A • London Higher • Royal Opera House • Visit Britain • BBC • BOA • Royal Parks London in the Park - Partners

Visit London – 2012