Vision: Create an open, collaborative environment of people and processes to inspire and promote the invention and innovation of ideas from concept to commercialization between AT&T and third party partners Objectives: Accelerate the delivery of strategic consumer and business products and services that leverage AT&T Cloud Services and deliver unique and compelling capabilities to our customers Provide better visibility and access to the next generation of future applications, service innovations and enablers that leverage the AT&T network Palo Alto, CA Plano, TX Ra’anana, Israel Focus On Consumer Focus On Business Focus On Back Office © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Copyright © 2010 Global Experience Specialists, Inc. (GES) All Rights Reserved.
AT&T Foundry Access Three Ways To Engage Intake Web Form Application Commercialization Ideation & Prototyping Development driven exclusively by innovator Access to online tools & support Development driven by innovator with support from Innovation Center Access to online tools & support ++plus++ Enhanced Services Space reserved at center with access to center test environment Development driven by AT&T with support from Innovator & others Full access to centers and AT&T resources 3 or more staff assigned to lead project Standard Certification (testing) & Onboarding (Distribution) Expedited Certification (testing) & Onboarding (Distribution) Innovation Studio reserved at center with access to center test environment Fast Pitch Presentation © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. 2 Fast Track Certification (testing) & Onboarding (Distribution)
Tools & Resources Available Early Access To New Devices & API’s IMS Coming Soon (2011) Telepresence 1 Gig E Foundry Resources 3 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Innovation Scouting, Sourcing, & Selection Sponsor Ecosystems ~12 ideas selected for Fast Pitch 400 Fast Pitches 40 Start Proof of Conducted Concept Cycle Minimum of 10 Commercialized BU Executive Review Foundry Idea Database 20+ ideas matching Exec query Keys to success include: Ø Steady flow of high quality ideas Ø BU Executives submit problem queries 4 High level of innovation Ø Large market opportunity Ø Strong market relevance © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Innovation Categories & Speed to Market • Shorten innovation certification cycles by leveraging tools, enhanced services and pilots to complete certification process faster and more efficiently. • Engage “Expediters” to accelerate standard BAU certification processes across technical organizations • Identify project sponsors from AT&T Business Units early on to speed path to commercialization Applications • Consumer and enterprise applications designed to run on handsets / tablets • Includes web and HTML 5 apps • Must be approved for launch on AT&T network 5 Cloud & M 2 M Services • End user services offered via web service or similar API on remote servers • Consumer or enterprise M 2 M services Enabling Tech • Cloud and platform interfaces that provide access to network or device functionality (e. g. , location, text messaging) • Utilized by developers to create applications © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Operational Improvements • Applications, services or enabling technologies that are designed to improve AT&T business or customer care processes
Innovation Development and Commercialization UX/ Two cycles or less Cloud/M 2 M Services Clients Applications Apps/Services APIs Platform Capabilities APIs Three cycles or less Operational Improvements Enabling Technologies Computing Infrastructure APIs Core Network Capabilities Out of Scope Faster to Market from Concept to Commercial Stage I: Proof of Concept Stage III: Commercialization 12 -week cycle 6 Stage II: Beta 12 -week cycle © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Plano & Business Customers We are also beginning to work directly with corporate America showing them how to innovate using their problems as working case studies 7 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
User Centered Design Embrace Solve for infant mortality of low birth weight babies in developing countries Quick answer was to design low cost incubator for hospitals However after doing “field” research it became obvious that was not the answer The design looked something like a sleeping bag. It wrapped around a premature infant, and a pouch of phase-change material (PCM) kept the baby’s body at exactly the right temperature—and maintained this temperature for up to four hours. After four hours, the PCM pouch could be “recharged” by submerging it in boiling water for a few minutes The Lesson: Go to where your product will be used and speak with the people who will use it. Prototype often and then test with real users 8 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
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