4b684c185aee2d326f98e1404ab39cf3.ppt
- Количество слайдов: 35
Vancouver May 22, 2013 3/16/2018 1
TAP CVB Clients Western Zone Central Zone • • • • • • • • • Albuquerque Calgary* Denver Hawaii* Los Angeles Palm Springs Phoenix Portland Sacramento San Diego San Francisco San Jose Seattle Spokane Vancouver * Cities in start up phase Arlington Austin Chicago Dallas Des Moines Fort Worth Houston Kansas City Madison Memphis Milwaukee Minneapolis Nashville New Orleans Oklahoma City Omaha Overland Park San Antonio St. Louis Eastern Zone • • • • • • • Atlanta Baltimore Birmingham Charlotte Chattanooga Cincinnati Cleveland Detroit* Fort Lauderdale Grand Rapids Indianapolis Jacksonville Lexington Louisville Northern Kentucky Orlando Ottawa Philadelphia Pittsburgh Quebec City* Providence Puerto Richmond Tampa Toronto Virginia Beach Washington DC
Vancouver • • Convention Industry Trends North America Pace/Market Share Reports Strategic Market Positioning Vancouver Room Night/Event Metrics Convention Center TAP Report 2013 Monthly Detail STR Data Comparison To Tourism Vancouver Activity Vancouver Peer Set Reports 3/16/2018 3
Vancouver Convention Industry Trends 3/16/2018 4
Convention Industry Trends • • • Double Digit Rev. Par Growth 2011 -2012 Improving Transient Segments Competing With Group New Infrastructure Growth Chicago-San Diego-Phoenix-San Antonio-Vancouver-San Francisco Convention Centers Texas, Indianapolis, Orlando, Washington DC, Los Angeles, Gaylord Factor, North America Pace Unprecedented Pent Up Demand Short Term Long Term Pace Presents Revenue Management Challenge Most Markets Positioning Future Bids Based On Current Conditions U. S. Government Segment Woes 3/16/2018 5
Convention Industry Trends • • Economic Indicators Continue To Fluctuate Meeting Planners Appear To Be Waiting It Out Less Meetings/Less Rooms Per Meeting Mid-Size/Smaller Markets Feeling Most Pain Three Specific Time Periods/Strategic Planning Convention Center Booking Policies Convention Booking Incentives Free Convention Centers/Transportation/Rebates/Cash 3/16/2018 6
North America TAP Reports Period Ending March 31, 2013 3/16/2018 7
TAP CVB Clients Western Zone Central Zone • • • • • • • • • Albuquerque Denver Calgary* Vancouver* Los Angeles Palm Springs Phoenix Portland Sacramento Salt Lake* San Diego San Francisco San Jose Seattle Spokane Vancouver * Cities in start up phase Arlington Austin Chicago Dallas Des Moines Fort Worth Houston Vancouver Madison Memphis Milwaukee Minneapolis Nashville New Orleans Oklahoma City Omaha Overland Park San Antonio St. Louis Eastern Zone • • • • • • • Atlanta Baltimore Birmingham Charlotte Chattanooga Cincinnati Cleveland Detroit* Fort Lauderdale Grand Rapids Indianapolis Jacksonville Lexington Louisville Northern Kentucky Orlando Ottawa Philadelphia Pittsburgh Providence Quebec City* Puerto Richmond Tampa Toronto Virginia Beach Washington DC
Report Region: North America Market Period Ending: March 31, 2013 Total Room Nights 2013 2014 2015 2016 2017 2018 2019 2020 Total Definite R/N 23, 196, 004 16, 384, 708 12, 950, 978 9, 952, 681 7, 532, 773 5, 915, 122 4, 313, 496 3, 433, 368 83, 679, 130 Pace Targets 22, 908, 613 18, 325, 713 15, 060, 644 12, 179, 427 9, 615, 307 7, 450, 144 5, 834, 249 4, 614, 241 95, 988, 338 Consumption Benchmark 24, 987, 360 24, 987, 360 199, 898, 880 Pace Percentage 101% 89% 86% 82% 78% 79% 74% 87% New Infrastructure Pace% 97% 85% 81% 76% 73% 74% 69% 82% Total Demand 88, 857, 299 68, 563, 191 56, 276, 344 39, 218, 814 27, 169, 816 25, 389, 510 14, 790, 770 12, 264, 267 332, 530, 011 Lost R/N 65, 661, 295 52, 178, 483 43, 325, 366 29, 266, 133 19, 637, 043 19, 474, 388 10, 477, 274 8, 830, 899 248, 850, 881 Total Events Definite Events 17, 491 5, 186 2, 432 1, 354 768 473 303 212 28, 219 Pace Targets 16, 322 5, 997 3, 251 1, 962 1, 228 769 511 364 30, 404 Consumption Benchmark 23, 667 23, 667 189, 336 Pace Percentage 107% 86% 75% 69% 63% 62% 59% 58% 93% Total Demand Events 42, 623 17, 860 9, 517 5, 164 2, 700 1, 590 925 648 81, 027 Lost Events 25, 132 12, 674 7, 085 3, 810 1, 932 1, 117 622 436 52, 808 Note: Using increased Benchmarks pace percentage drops 7%-10% which is what CVB’s are being measured against 3/16/2018 9
Report Region: North America Market Period Ending: March 31, 2013 Total R/N 3/31/13 12/31/12 9/30/12 6/30/12 3/31/12 12/31/11 9/30/11 6/30/11 3/31/11 Total Events 3/31/13 12/31/12 9/30/12 6/30/12 3/31/12 12/31/11 9/30/11 6/30/11 3/31/11 3/16/2018 2012 103% 102% 101% 99% 96% 93% 2013 101% 99% 95% 94% 92% 93% 91% 90% 87% 2014 89% 91% 88% 89% 86% 87% 85% 84% 106% 107% 106% 105% 102% 97% 92% 84% 107% 105% 99% 93% 86% 87% 84% 80% 76% 88% 85% 82% 78% 76% 72%10
Report Region: North America Market Period Ending: March 31, 2013 Total Room Nights 2014 2015 2016 2017 2018 2019 2020 Total Pace Percentage 12/31/12 101% 89% 103% 99% 91% 86% 90% 82% 84% 78% 82% 79% 84% 74% 82% 87% 93% Pace Percentage 9/30/12 103% 95% 88% 84% 80% 78% 79% 82% 90% Pace Percentage 6/30/12 103% 94% 89% 85% 83% 80% 79% 80% 90% Pace Percentage 3/31/12 102% 92% 86% 84% 82% 78% 81% 89% Pace Percentage 12/31/11 101% 93% 87% 86% 87% 84% 81% 93% Pace Percentage 9/30/11 99% 91% 85% 86% 82% 80% 92% Pace Percentage 6/30/11 96% 90% 85% 87% 83% 82% 80% 91% Pace Percentage 12/31/12 107% 86% 105% 88% 75% 79% 69% 73% 67% 62% 67% 59% 58% 65% 93% 99% Pace Percentage 9/30/12 107% 99% 85% 70% 64% 63% 98% Pace Percentage 6/30/12 106% 93% 82% 74% 70% 64% 62% 64% 95% Pace Percentage 3/31/12 105% 86% 78% 69% 68% 60% 59% 57% 92% Pace Percentage 12/31/11 102% 87% 82% 74% 68% 64% 97% Pace Percentage 9/30/11 97% 84% 78% 73% 68% 62% 58% 96% Pace Percentage 6/30/11 92% 80% 76% 73% 70% 63% 59% 93% Pace Percentage 3/31/13 2012 2013 Total Events Pace Percentage 3/31/13 3/16/2018 11
Report Region: West Region Period Ending: March 31, 2013 Total Room Nights 2013 2014 2015 2016 2017 2018 2019 2020 Total Definite R/N 5, 458, 702 4, 042, 855 3, 303, 295 2, 707, 797 2, 031, 977 1, 616, 928 1, 488, 430 1, 244, 679 21, 894, 663 Pace Targets 5, 379, 196 4, 450, 383 3, 769, 860 3, 216, 953 2, 729, 578 2, 300, 457 1, 946, 468 1, 631, 971 25, 424, 866 Consumption Benchmark 5, 821, 360 5, 821, 360 46, 570, 880 Pace Percentage 101% 91% 88% 84% 70% 76% 86% II Pace Percentage 101% 91% 87% 83% 74% 70% 76% 86% Total Demand 22, 512, 120 19, 764, 542 15, 098, 015 13, 046, 770 8, 963, 744 6, 432, 139 6, 457, 011 4, 396, 938 96, 671, 279 Lost R/N 16, 676, 827 14, 949, 085 11, 282, 409 9, 832, 277 6, 451, 761 4, 494, 845 4, 915, 690 2, 884, 662 71, 487, 556 Total Events Definite Events 4, 673 1, 444 608 347 193 129 87 72 7, 553 Pace Targets 4, 376 1, 564 831 511 338 229 163 123 8, 135 Consumption Benchmark 6, 122 6, 122 48, 976 Pace Percentage 107% 92% 73% 68% 57% 56% 53% 59% 93% Total Demand Events 11, 172 4, 563 2, 321 1, 255 689 479 276 228 20, 983 Lost Events 6, 499 3, 119 1, 713 908 496 350 189 156 13, 430 3/16/2018 12
Vancouver Convention Bureau Convention Center Hotels Strategic Market Positioning 3/16/2018 13
Hotels Convention Bureau Convention Center Three Major Participants Need To Agree On Optimal Year For Vancouver…. . 3/11/09 14
Convention Bureau Hotels Convention Center 3/11/09 What % Group Mix? What Size/How Many Convention Events? What Market Segment Mix? 15
Strategic Alignment Hotels • • • • Ownership Asset Manager Operations Sales Financial Regional Corporate Operations Sales Revenue Manager Financial Executive Committee General Manager Controller DOS Revenue Manager Sales Managers Convention Bureau • • • • City Government City Council City Manager Board of Directors Convention Committee General Public Various Stakeholders Hotels Restaurants President VP Finance VP Marketing VP Sales Director of Sales Managers Convention Center • • • • City Government City Council City Manager Private Mgmt? Labor Leadership General Public Various Stakeholders Hotels Restaurants Contractors Executive Director Finance Sales Leadership Sales Managers
Vancouver Room Night/Event Metrics 3/16/2018 17
Vancouver Pace Report (4/30/13) Consumption Benchmark is average TV production last 36 months/updated every month/rolling average 18
Vancouver Pace Report (4/30/13) Pace Targets calculated using 5 years of history and 8 Years of future bookings/pattern analysis algorithm How many room nights needed on the books today to achieve Consumption Benchmark in each future year? 19
Vancouver Pace Report (4/30/13) Definite Room Nights comparison to Pace Targets 20
Vancouver Pace Report (4/30/13) Tentative Room Nights/what is in the pipeline? 21
Report City: Vancouver Period Ending: April 30, 2013 3 Year Average Benchmark Compared to TV Benchmark TV R/N 3 Yr Bench 2013 2014 2015 2016 2017 2018 2019 2020 Total Definite Room Nights 223, 770 215, 476 234, 123 135, 635 31, 962 51, 427 43, 914 20, 166 956, 473 Pace Targets 269, 140 216, 933 160, 812 98, 155 58, 305 37, 074 20, 343 9, 610 870, 372 Variance (45, 370) (1, 457) 73, 311 37, 480 (26, 343) 14, 353 23, 571 10, 556 86, 101 Consumption Benchmark Pace Percentage 282, 362 83% 282, 362 99% 282, 362 146% 282, 362 138% 282, 362 55% 282, 362 139% 282, 362 216% 282, 362 210% 2, 258, 896 110% Total Demand R/N 902, 093 719, 832 734, 116 463, 100 189, 128 241, 718 75, 638 257, 984 3, 583, 609 Lost Room Nights 678, 323 504, 356 499, 993 327, 465 157, 166 190, 291 31, 724 237, 818 2, 627, 136 Conversion Percentage 25% 30% 32% 29% 17% 21% 58% 8% 27% Tentative Room Nights 9, 103 82, 279 61, 122 58, 613 114, 836 63, 282 25, 955 52, 292 467, 482 TV R/N Higher Benchmarks Definite Room Nights 223, 770 215, 476 234, 123 135, 635 31, 962 51, 427 43, 914 20, 166 956, 473 Pace Targets 315, 690 254, 457 209, 586 127, 921 75, 992 48, 318 26, 514 12, 520 1, 070, 998 Variance (91, 920) (38, 981) 24, 537 7, 714 (44, 030) 3, 109 17, 400 7, 646 (114, 525) Consumption Benchmark Pace Percentage 331, 200 71% 331, 200 85% 368, 000 112% 368, 000 106% 368, 000 42% 368, 000 106% 368, 000 161% 2, 870, 400 89% Total Demand R/N 902, 093 719, 832 734, 116 463, 100 189, 128 241, 718 75, 638 257, 984 3, 583, 609 Lost Events 678, 323 504, 356 499, 993 327, 465 157, 166 190, 291 31, 724 237, 818 2, 627, 136 Conversion Percentage 25% 30% 32% 29% 17% 21% 58% 8% 27% Tentative Room Nights 9, 103 82, 279 61, 122 58, 613 114, 836 63, 282 25, 955 52, 292 467, 482 3/16/2018 22
Report City: Vancouver Period Ending: April 30, 2013 Vancouver R/N 2013 2014 2015 2016 2017 2018 2019 2020 Total Definite R/N 223, 770 215, 476 234, 123 135, 635 31, 962 51, 427 43, 914 20, 166 956, 473 Pace Targets 315, 690 254, 457 209, 586 127, 921 75, 992 48, 318 26, 514 12, 520 1, 070, 998 Variance (91, 920) (38, 981) 24, 537 7, 714 (44, 030) 3, 109 17, 400 7, 646 (114, 525) Consumption Benchmark Pace Percentage 331, 200 71% 331, 200 85% 368, 000 112% 368, 000 106% 368, 000 42% 368, 000 106% 368, 000 161% 2, 870, 400 89% Total Demand 902, 093 719, 832 734, 116 463, 100 189, 128 241, 718 75, 638 257, 984 3, 583, 609 Lost R/N 678, 323 504, 356 499, 993 327, 465 157, 166 190, 291 31, 724 237, 818 2, 627, 136 Conversion Percentage 25% 30% 32% 29% 17% 21% 58% 8% 27% Tentative R/N 9, 103 82, 279 61, 122 58, 613 114, 836 63, 282 25, 955 52, 292 467, 482 172 154 91 71 41 34 23 16 7 9 9 3 4 0 2 0 349 287 Variance 18 20 (7) 7 (2) 6 4 2 62 Consumption Benchmark 198 198 1, 584 Pace Percentage 112% 128% 121% 144% 78% 300% 400% 200% 122% Total Demand Events 413 226 128 74 26 26 6 13 912 Lost Events 241 135 87 51 19 17 2 11 563 Conversion Percentage 42% 40% 32% 31% 27% 35% 67% 15% 38% 23 55 29 27 23 13 5 4 179 Vancouver Events Definite Events Pace Targets Tentative Events 3/16/2018 23
Report City: Vancouver Convention Center TAP Report Period Ending: April 30, 2013 Vancouver R/N 2013 2014 2015 2016 2017 2018 2019 2020 Total Definite R/N 134, 741 151, 596 179, 239 125, 090 30, 662 46, 627 43, 914 20, 166 732, 035 Pace Targets 184, 372 170, 824 141, 422 91, 115 57, 722 37, 898 20, 713 9, 552 713, 618 Variance (49, 631) (19, 228) 37, 817 33, 975 (27, 060) 8, 729 23, 201 10, 614 18, 417 Consumption Benchmark 186, 489 186, 489 1, 491, 912 73% 89% 127% 137% 53% 123% 212% 211% 103% Total Demand 641, 225 533, 706 608, 089 423, 779 177, 477 221, 651 75, 638 257, 984 2, 939, 549 Lost R/N 506, 484 382, 110 428, 850 298, 689 146, 815 175, 024 31, 724 237, 818 2, 207, 514 21% 28% 29% 30% 17% 21% 58% 0% 25% 0 52, 792 26, 246 40, 872 101, 834 57, 300 22, 890 52, 292 354, 226 24 24 26 20 11 15 16 9 6 4 7 1 4 0 2 0 96 73 Variance 0 6 (4) 7 2 6 4 2 23 Consumption Benchmark 24 24 192 100% 130% 73% 178% 150% 700% 400% 200% 132% Total Demand Events 93 79 61 50 19 22 6 13 343 Lost Events 69 53 50 34 13 15 2 11 247 26% 33% 18% 32% 32% 67% 28% 0 12 7 11 11 10 3 4 58 Pace Percentage Conversion Percentage Tentative R/N Vancouver Events Definite Events Pace Targets Pace Percentage Conversion Percentage Tentative Events 3/16/2018 24
Report City: Vancouver 2013 Monthly Detail Period Ending: April 30, 2013 Vancouver R/N 2013 Consumption Benchmark Jan 13, 607 12, 966 641 12, 966 Feb 4, 414 9, 476 (5, 062) 9, 476 Mar 1, 849 17, 609 (15, 760) 17, 609 Apr 23, 179 39, 654 (16, 475) 40, 299 May 21, 910 42, 492 (20, 582) 43, 616 Jun 47, 054 44, 551 2, 503 46, 282 Pace Percentage 105% 47% 11% 58% 52% 106% Total Demand 44, 056 30, 449 31% 0 49, 293 56, 566 121, 488 94, 202 44, 879 9% 54, 717 3% 98, 309 19% 72, 292 23% 0 0 425 86 119, 805 72, 751 39% 2, 456 10 6 11 10 9 14 18 18 15 21 27 21 4 6 167% 19 1 10 110% 21 (5) 14 64% 32 0 20 100% 54 (6) 25 71% 46 6 26 129% 56 9 10 23 36 31 29 53% 0 52% 0 28% 0 31% 1 33% 2 Definite R/N Pace Targets Variance Lost R/N Conversion Percentage Tentative R/N Vancouver Events 2013 Definite Events Pace Targets Variance Consumption Benchmark Pace Percentage Total Demand Events Lost Events Conversion Percentage Tentative Events 3/16/2018 45% 4 25
Report City: Vancouver 2013 Monthly Detail Period Ending: April 30, 2013 Vancouver R/N 2013 Jul 31, 837 41, 294 (9, 457) 43, 443 Aug 9, 802 32, 342 (22, 540) 34, 653 Sep 42, 985 25, 422 17, 563 27, 663 Oct 17, 019 31, 033 (14, 014) 34, 143 Nov 9, 319 16, 509 (7, 190) 18, 387 Dec 795 2, 342 (1, 547) 2, 662 77% 30% 169% 55% 56% 34% Total Demand 109, 384 55, 444 124, 126 35, 310 8, 915 Lost R/N 77, 547 29% 45, 642 18% 107, 107 14% 25, 991 26% 8, 120 9% 263 1, 386 83, 504 40, 519 51% 267 2, 500 490 1, 230 19 14 9 9 26 17 18 15 7 7 3 2 5 18 136% 38 0 13 100% 26 9 26 153% 48 3 24 120% 54 0 13 100% 15 1 3 150% 4 19 17 22 36 8 1 45% 2 35% 2 50% 3 28% 5 40% 2 Definite R/N Pace Targets Variance Consumption Benchmark Pace Percentage Conversion Percentage Tentative R/N Vancouver Events 2013 Definite Events Pace Targets Variance Consumption Benchmark Pace Percentage Total Demand Events Lost Events Conversion Percentage Tentative Events 3/16/2018 25% 2 26
Vancouver Convention Center Hotels Occupancy Compared to Tourism Vancouver Activity Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Year 8, 280 13, 502 30, 017 94, 581 22, 762 41, 836 30, 194 36, 274 21, 358 14, 176 1, 195 321, 236 54, 079 83, 667 88, 524 170, 347 110, 942 86, 370 99, 462 121, 228 134, 341 43, 692 10, 975 1, 053, 974 Lost R/N 43, 286 45, 799 70, 165 58, 507 75, 766 88, 180 44, 534 69, 268 84, 954 112, 983 29, 516 9, 780 732, 738 2011 Jan Def TV 7, 061 R/N Demand 50, 347 R/N Occ. % 49. 0 62. 3 66. 5 68. 7 86. 0 86. 6 85. 6 86. 7 86. 0 66. 5 65. 8 49. 7 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total Year 10, 898 19, 726 51, 593 37, 975 10, 463 32, 215 9, 371 16, 588 36, 881 4, 122 5, 528 239, 513 50, 229 44, 583 109, 264 107, 052 89, 101 178, 084 83, 884 104, 474 109, 818 68, 374 5, 594 1, 025, 117 66 785, 604 47. 5 71. 1 2012 Jan Def TV 4, 153 R/N Demand 74, 660 R/N Lost R/N 70, 507 39, 331 24, 857 57, 671 69, 077 78, 638 145, 869 74, 513 87, 886 72, 937 64, 252 Occ. % 51. 6 3/16/2018 61. 7 70. 8 72. 6 84. 6 79. 1 82. 9 84. 7 83. 5 71. 7 60. 5 27 71. 6
Vancouver Peer Set Reports 3/16/2018 28
Report City: Vancouver Data Period Ending: April 30, 2013 2015 2016 2017 2018 2013 2014 2019 2020 Total Definite R/N 223, 770 215, 476 234, 123 135, 635 31, 962 51, 427 43, 914 20, 166 956, 473 Pace Targets 315, 690 254, 457 209, 586 127, 921 75, 992 48, 318 26, 514 12, 520 1, 070, 998 Consumption Benchmark 331, 200 368, 000 368, 000 2, 870, 400 71% 85% 112% 106% 42% 106% 161% 89% Total Demand R/N 902, 093 719, 832 734, 116 463, 100 189, 128 241, 718 75, 638 257, 984 3, 583, 609 Lost R/N 678, 323 504, 356 499, 993 327, 465 157, 166 190, 291 31, 724 237, 818 2, 627, 136 Conversion Percentage 25% 30% 32% 29% 17% 21% 58% 8% 27% Tentative R/N 9, 103 82, 279 61, 122 58, 613 114, 836 63, 282 25, 955 52, 292 467, 482 Pace Percentage Peer Set Data: Vancouver, Montreal, Toronto Definite R/N 768, 850 680, 508 638, 149 378, 904 328, 612 150, 334 101, 939 122, 666 3, 169, 962 Pace Targets 1, 020, 489 760, 925 600, 073 439, 481 318, 671 234, 895 150, 783 106, 568 3, 631, 885 Consumption Benchmark 1, 115, 966 1, 152, 766 1, 152, 766 9, 148, 528 75% 89% 106% 86% 103% 64% 68% 115% 87% Total Demand R/N 3, 010, 793 2, 327, 331 2, 261, 116 1, 463, 005 942, 649 726, 146 332, 271 663, 413 11, 726, 724 Lost R/N 2, 241, 943 1, 646, 823 1, 622, 967 1, 084, 101 614, 037 575, 812 230, 332 540, 747 8, 556, 762 26% 29% 28% 26% 35% 21% 31% 18% 27% 144, 638 353, 805 237, 759 404, 110 349, 082 417, 494 214, 047 153, 634 2, 274, 569 Pace Percentage Conversion Percentage Tentative R/N 3/16/2018 29
Report City: Vancouver Period Ending: April 30, 2013 Vancouver Data 2013 172 2014 91 2015 41 2016 23 2017 7 2018 9 2019 4 2020 2 Total 349 Pace Targets 154 71 34 16 9 3 0 0 287 Consumption Benchmark 198 198 1, 584 112% 128% 121% 144% 78% 300% 400% 200% 122% Total Demand Events 413 226 128 74 26 26 6 13 912 Lost Events 241 135 87 51 19 17 2 11 563 Conversion Percentage 42% 40% 32% 31% 27% 35% 67% 15% 38% 23 55 29 27 23 13 5 4 179 92 79 46 47 18 25 11 13 9 8 1, 317 1, 291 Definite Events Pace Percentage Tentative Events Peer Set Data: Vancouver, Montreal, Toronto 735 273 133 Definite Events 707 273 139 Pace Targets Consumption Benchmark 1, 025 1, 025 8, 200 Pace Percentage 104% 100% 96% 116% 98% 72% 85% 113% 102% Total Demand Events 1, 537 693 383 249 120 68 29 38 3, 117 Lost Events 802 420 250 157 74 50 18 29 1, 800 Conversion Percentage 48% 39% 35% 37% 38% 26% 38% 24% 42% Tentative Events 299 262 126 91 53 41 21 11 904 3/16/2018 30
Vancouver Sample Strategic Planning Calendar 3/16/2018 31
Vancouver 2013 R/N JAN FEB Definite Room Nights 13, 607 4, 414 Pace Targets 12, 966 9, 476 Consumption Benchmark 105% 47% Pace Percentage 49, 293 Total Demand Room Nights 44, 056 30, 449 44, 879 Lost Room Nights 31% 9% Conversion Percentage 0 0 Tentative Room Nights Peer Set R/N: Vancouver, Montreal, Toronto Definite Room Nights 41, 062 18, 421 Pace Targets 34, 195 27, 158 Consumption Benchmark 34, 195 27, 158 Pace Percentage 120% 68% Total Demand Room Nights 156, 316 164, 693 Lost Room Nights 115, 254 146, 272 Conversion Percentage 26% 11% Tentative Room Nights 0 0 Vancouver 2013 Events Definite Events 10 11 Pace Targets 6 10 Consumption Benchmark 6 10 Pace Percentage 167% 110% Total Demand Events 19 21 Lost Events 9 10 Conversion Percentage 53% 52% Tentative Events 0 0 Peer Set Events: Vancouver, Montreal, Toronto Definite Events 47 53 Pace Targets 43 54 Consumption Benchmark 43 54 Pace Percentage 109% 98% Total Demand Events 84 103 Lost Events 37 50 Conversion Percentage 56% 51% Tentative Events 0 0 MAR 1, 849 17, 609 11% 56, 566 54, 717 3% 0 APR 23, 179 39, 654 40, 299 58% 121, 488 98, 309 19% 425 MAY 21, 910 42, 492 43, 616 52% 94, 202 72, 292 23% 86 JUN 47, 054 44, 551 46, 282 106% 119, 805 72, 751 39% 2, 456 JUL 31, 837 41, 294 43, 443 77% 109, 384 77, 547 29% 263 AUG 9, 802 32, 342 34, 653 30% 55, 444 45, 642 18% 1, 386 SEP 42, 985 25, 422 27, 663 169% 83, 504 40, 519 51% 267 OCT 17, 019 31, 033 34, 143 55% 124, 126 107, 107 14% 2, 500 NOV 9, 319 16, 509 18, 387 56% 35, 310 25, 991 26% 490 DEC 795 2, 342 2, 662 34% 8, 915 8, 120 9% 1, 230 TOTAL 223, 770 315, 690 331, 199 71% 902, 093 678, 323 25% 9, 103 39, 258 63, 306 62% 164, 673 125, 415 24% 0 75, 260 104, 975 107, 359 72% 334, 255 258, 995 23% 13, 672 94, 109 139, 720 146, 128 67% 300, 981 206, 872 31% 29, 914 104, 209 166, 120 178, 273 63% 397, 489 293, 280 26% 11, 882 120, 411 151, 377 167, 392 80% 392, 459 272, 048 31% 14, 545 61, 403 92, 038 104, 545 67% 222, 610 161, 207 28% 7, 987 96, 526 86, 518 101, 339 112% 276, 664 180, 138 35% 15, 408 76, 514 103, 370 123, 517 74% 408, 554 332, 040 19% 25, 620 34, 493 45, 785 55, 475 75% 163, 675 129, 182 21% 14, 648 7, 184 5, 927 7, 279 121% 28, 424 21, 240 25% 10, 962 768, 850 1, 020, 489 1, 115, 966 75% 3, 010, 793 2, 241, 943 26% 144, 638 9 14 14 64% 32 23 28% 0 18 18 20 100% 54 36 33% 1 15 21 25 71% 46 31 33% 2 27 21 26 129% 56 29 48% 4 19 14 18 136% 38 19 50% 2 9 9 13 100% 26 17 35% 2 26 17 26 153% 48 22 54% 3 18 15 24 120% 54 36 33% 5 7 7 13 100% 15 8 47% 2 3 150% 4 1 75% 2 172 154 198 112% 413 241 42% 23 38 62 62 61% 90 52 42% 0 91 88 102 103% 200 109 46% 32 110 105 136 105% 202 92 54% 58 99 92 133 108% 200 101 50% 41 52 55 84 95% 128 76 41% 21 41 36 61 114% 97 56 42% 18 76 64 118 119% 154 78 49% 42 79 63 126 125% 180 101 44% 39 39 37 86 105% 80 41 49% 34 10 8 20 125% 19 9 53% 14 735 707 1, 025 104% 1, 537 802 48% 299
Vancouver 2013 R/N Definite Room Nights Pace Targets Consumption Benchmark Pace Percentage Total Demand Room Nights Lost Room Nights Conversion Percentage Tentative Room Nights Peer Set R/N: Vancouver, Montreal, Toronto Definite Room Nights Pace Targets Consumption Benchmark Pace Percentage Total Demand Room Nights Lost Room Nights Conversion Percentage Tentative Room Nights Vancouver 2013 Events Definite Events Pace Targets Consumption Benchmark Pace Percentage Total Demand Events Lost Events Conversion Percentage Tentative Events Peer Set Events: Vancouver, Montreal, Toronto Definite Events Pace Targets Consumption Benchmark Pace Percentage Total Demand Events Lost Events Conversion Percentage Tentative Events JAN 13, 607 12, 966 105% 44, 056 30, 449 31% 0 FEB 4, 414 9, 476 47% 49, 293 44, 879 9% 0 MAR 1, 849 17, 609 11% 56, 566 54, 717 3% 0 APR 23, 179 39, 654 40, 299 58% 121, 488 98, 309 19% 425 MAY 21, 910 42, 492 43, 616 52% 94, 202 72, 292 23% 86 JUN 47, 054 44, 551 46, 282 106% 119, 805 72, 751 39% 2, 456 41, 062 34, 195 120% 156, 316 115, 254 26% 0 18, 421 27, 158 68% 164, 693 146, 272 11% 0 39, 258 63, 306 62% 164, 673 125, 415 24% 0 75, 260 104, 975 107, 359 72% 334, 255 258, 995 23% 13, 672 94, 109 139, 720 146, 128 67% 300, 981 206, 872 31% 29, 914 104, 209 166, 120 178, 273 63% 397, 489 293, 280 26% 11, 882 10 6 6 167% 19 9 53% 0 11 10 10 110% 21 10 52% 0 9 14 14 64% 32 23 28% 0 18 18 20 100% 54 36 33% 1 15 21 25 71% 46 31 33% 2 27 21 26 129% 56 29 48% 4 47 43 43 109% 84 37 56% 0 53 54 54 98% 103 50 51% 0 38 62 62 61% 90 52 42% 0 91 88 102 103% 200 109 46% 32 110 105 136 105% 202 92 54% 58 99 92 133 108% 200 101 50% 41
Vancouver 2013 R/N JUL Definite Room Nights 31, 837 Pace Targets 41, 294 43, 443 Consumption Benchmark 77% Pace Percentage 109, 384 Total Demand Room Nights 77, 547 Lost Room Nights 29% Conversion Percentage 263 Tentative Room Nights Peer Set R/N: Vancouver, Montreal, Toronto Definite Room Nights 120, 411 Pace Targets 151, 377 Consumption Benchmark 167, 392 Pace Percentage 80% Total Demand Room Nights 392, 459 Lost Room Nights 272, 048 Conversion Percentage 31% Tentative Room Nights 14, 545 Vancouver 2013 Events Definite Events 19 Pace Targets 14 Consumption Benchmark 18 Pace Percentage 136% Total Demand Events 38 Lost Events 19 Conversion Percentage 50% Tentative Events 2 Peer Set Events: Vancouver, Montreal, Toronto Definite Events 52 Pace Targets 55 Consumption Benchmark 84 Pace Percentage 95% Total Demand Events 128 Lost Events 76 Conversion Percentage 41% Tentative Events 21 AUG 9, 802 32, 342 34, 653 30% 55, 444 45, 642 18% 1, 386 SEP 42, 985 25, 422 27, 663 169% 83, 504 40, 519 51% 267 OCT 17, 019 31, 033 34, 143 55% 124, 126 107, 107 14% 2, 500 NOV 9, 319 16, 509 18, 387 56% 35, 310 25, 991 26% 490 DEC 795 2, 342 2, 662 34% 8, 915 8, 120 9% 1, 230 TOTAL 223, 770 315, 690 331, 199 71% 902, 093 678, 323 25% 9, 103 61, 403 92, 038 104, 545 67% 222, 610 161, 207 28% 7, 987 96, 526 86, 518 101, 339 112% 276, 664 180, 138 35% 15, 408 76, 514 103, 370 123, 517 74% 408, 554 332, 040 19% 25, 620 34, 493 45, 785 55, 475 75% 163, 675 129, 182 21% 14, 648 7, 184 5, 927 7, 279 121% 28, 424 21, 240 25% 10, 962 768, 850 1, 020, 489 1, 115, 966 75% 3, 010, 793 2, 241, 943 26% 144, 638 9 9 13 100% 26 17 35% 2 26 17 26 153% 48 22 54% 3 18 15 24 120% 54 36 33% 5 7 7 13 100% 15 8 47% 2 3 150% 4 1 75% 2 172 154 198 112% 413 241 42% 23 41 36 61 114% 97 56 42% 18 76 64 118 119% 154 78 49% 42 79 63 126 125% 180 101 44% 39 39 37 86 105% 80 41 49% 34 10 8 20 125% 19 9 53% 14 735 707 1, 025 104% 1, 537 802 48% 299
The TAP Report For more information please contact: Jeff Eastman Trends Analysis Projections LLC 12313 West 125 th Terrace Overland Park, KS 66213 Telephone: 913 -261 -8465 Cell: 913 -961 -3875 E-mail: jeastman@tapreport. com 3/16/2018 35


