Value Chain 價值鏈 A value chain is a

Зарегистрируйтесь, чтобы просмотреть полный документ!

Value Chain (價值鏈) A value chain is a set of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service for the market. n Infrastructure: consists of activities such as accounting, legal, finance, control, publi c relations, quality assurance and general (strategic) management. n 1

Value Chain (價值鏈) n The idea of the value chain is based on the process view of organizations, the idea of seeing a manufacturing (or service) organization as a system, made up of subsystems each with inputs, transformation processes and outputs. Inputs, transformation processes, and outputs involve the acquisition and consumption of resources – money, labour, materials, equipment, buildings, land, administration and management. How value chain activities are carried out determines costs and affects profits. 3

E-commerce vs. E-business E-commerce E-business value added “INPUTS” “OUTPUTS” TRANSFORMATION • People • Suppliers • Raw Material • Processes • Facilities • Equipment • Finance • People • Serves Customers • Product Sold E-business: The transformation of key business processes through the use of Information technologies! 4

e-Business solutions enable transforming core business processes Supply Plan Demand Plan SCM Suppliers/ Partners Procurement Real Time Order Management ERP Production Scheduling Distribution Logistics Web Selling CRM Customer Service Customers Business Intelligence EC Platform / WEB Application Server/ Application Server 5

e-Business Applications ERP: Enterprise Resource Planning n CRM: Customer Relationship Management n SCM: Supplier Chain Management n 6

Applications of ERP Integrated Logistics Production Planning r/ meee to y us plo C m E Sales Distributions (Order only) Accounting & Financials c te hi Human Resources En te c Ar e ris n rp e r tu These applications are themselves built from smaller software modules that perform specific business processes within a given functional area 7

ERP (Wiki) n n n An integrated computer-based system used to manage internal and external resources, including tangible assets, financial resources, materials, and human resources. Its purpose is to facilitate the flow of information between all business functions inside the boundaries of the organization and manage the connections to outside stakeholders. Built on a centralized database and normally utilizing a common computing platform, ERP systems consolidate all business operations into a uniform and enterprisewide system environment. 8

ERP: The Technological Backbone of E-Business n ERP integrated application suite Framework to automate back-office functions: Financial, Manufacturing and Distribution, HR, Administrative ¨ Unites major business processes within single family of modules: production, order processing, inventory mgmt and warehousing, A/P and A/R, general ledger, and payroll ¨ In early 1990 s, only large manufacturers saw benefits of ERP ¨ Today, medium-size and dot-com firms also recognize necessity of integrating back-office processes for front-office success in ecommerce world ¨ 9

CRM (Wiki) n n n A broadly recognized, widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. 10

SCM (Wiki) n n Supply Chain Management (SCM) is the management of a network of interconnected businesses involved in the ultimate provision of product and service packages required by end customers (Harland, 1996). Supply Chain Management spans all movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption. 11

Скачать презентацию Value Chain 價值鏈 A value chain is a

40beec51943c7ee987c9e01e87f2d67f.ppt

Количество слайдов: 12